Salesforce Email Marketing Glossary

Sending mass email in Salesforce allows you to send the same message to multiple contacts, leads, or campaign members simultaneously, with a daily limit of 5,000 emails per organization using native functionality.

The organizational cap of 5,000 mass emails daily doesn't scale with company growth—a 10-person startup and 100-person enterprise share identical capacity. This creates scaling bottlenecks as teams grow, forcing organizations to choose between operational efficiency and staying within platform constraints.

Mass email limitations in Salesforce encompass all restrictions on bulk sending—the 5,000 daily organizational cap, recipient counting rules, rolling time windows, and shared capacity across campaigns, list emails, and automation. These limitations affect how organizations scale email operations and coordinate across sales, marketing, and customer success teams.

Campaign emails sent through Salesforce's Campaign functionality count against the standard 5,000 organizational mass email limit. There's no separate campaign allocation, meaning marketing campaigns compete with sales prospecting and automated workflows for the same shared pool, requiring careful coordination and scheduling across departments.

Salesforce's daily email limit operates on a rolling 24-hour window, not a calendar day reset. Organizations get 5,000 mass emails per day with no carryover or banking of unused capacity. This daily constraint requires consistent planning and prevents burst sending for time-sensitive campaigns or product announcements.

Salesforce Email refers to the email functionality within Salesforce that enables businesses to send, track, and manage customer communications directly from CRM records, including individual emails, mass emails, and automated email campaigns through various Salesforce products like Sales Cloud, Marketing Cloud, and Pardot.

Salesforce enforces two separate daily limits: 5,000 mass emails per organization (shared) and 5,000 single emails per user (individual). Understanding the distinction between mass and single email functionality is crucial for workflow design, capacity planning, and coordinating across sales, marketing, and customer success teams.

Salesforce restricts organizations to 5,000 mass emails per day, shared across all users, regardless of company size or edition. This fundamental limitation affects how sales teams prospect, marketing runs campaigns, and customer success onboards users. Understanding these constraints is essential for planning email operations and scaling your Salesforce instance effectively.

List emails sent from Salesforce list views—using the "Send List Email" button on contact or lead lists—consume the same 5,000 daily organizational capacity as campaigns and automated workflows. Each recipient in a list send counts as one email against the shared mass email allocation.

Salesforce Mass Email Custom Object refers to the ability to send mass emails directly from custom objects in Salesforce, enabling organizations to communicate with unique data structures beyond standard Contacts, Leads, and Campaigns—such as Students, Patients, Properties, or any business-specific record type.

The 5,000 mass email limit applies specifically to bulk sending features like campaigns, list emails, and automated workflows. Unlike single email limits that are per-user, this organizational cap is shared by everyone, creating coordination challenges as teams compete for the same daily email capacity.