Are your Salesforce emails marked as spam?
According to Statistia, 66.4% of all emails sent are spam emails. This is why email service providers (ESPs) play it safe and tag many genuine emails, including yours, as spam.
As an email marketer you jump through hoops to make sure your mass emails are of the highest quality. After all the effort of growing your email list, planning an email campaign, and writing excellent copy, the last thing you’d want is for your emails to hit the spam folder. The easiest way to ensure your emails reach your prospects’ inbox is to use email authentication.
Sender Authentication is a great way to tell your ESP that your emails are legit, and they’re coming from you because they have your unique identifiers.
There are 3 ways you can authenticate your emails:
- 1 Domain Authentication: MassMailer generates custom Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF) records for every email you send. This gets rid of the ‘Sent via MassMailer tag on your emails.
- 2 Email Link Authentication: All click-tracked links in your emails will only show your domain, not MassMailer’s.
- 3IP Address Authentication: If you send emails from multiple domains, it’s good practice to authenticate each domain’s IP. This helps build trust with ESPs.
Ideally, you’d want a dedicated IP address for sending all your mass emails, which can be obtained from MassMailer. The next best practice is authenticating your email domain, which is the basic feature MassMailer offers.