The Master Guide to Email Blogging

September 7, 2022 | by

The Master Guide to Email Blogging

Email blogging can be a superb manner to increase traffic and engagement on your blog. By building relationships with other bloggers and influencers in your industry, you can get your blog seen by more people. Additionally, emailing your list regularly can help to keep them engaged with what you’re doing. If you’re looking for ways to grow your blog, emailing is definitely worth considering!

What is email blogging?

Email blogging is a form of content marketing that involves sending relevant and helpful emails to people who are interested in the information you’re sharing. If you have an email list of people who like what you write or do, then email blogging is a great method to keep them engaged with your content.

How does it work?

Image source: https://images.pexels.com/photos/6517354/pexels-photo-6517354.jpeg?auto=compress&cs=tinysrgb&dpr=1&w=500

Email blogging is a tactics to build relationships with your readers by sending them personalized emails that include content you’ve written.
Here are the main peculiarities of email blogging:

1. It’s free – you can write blogs in any email service (like Gmail or Outlook), and there’s no need to pay for an account or software. You can simply choose a template, add photos and text, and send it out!

2. It’s easy – even if you’re not a technical writer, you can create beautiful emails with just a few clicks! Just download a template and edit it as needed—you don’t have to write code at all.

3. It’s personal – when someone opens an email from your company, they expect it to be personalized and relevant to them—not just another generic one-size-fits-all message from “Marketing.” This means that every time you send an email, it should feel like it was written specifically for each recipient—and that’s exactly what happens when you use email blogging templates!

What are the benefits of email blogging?

Image source

Email blogging is a splendid way for you to share your expertise with your audience.

You can use it as a strategy to nurture leads and convert them into customers, or you can use it as a practice to keep your current customers in the loop about what’s new in your industry. Should you buy blog posts? 5 benefits you can get from email blogging are the following:

-You can reach an audience that you can’t otherwise reach

-Your blog can be shared across social media platforms

-You can get traffic from search engines

-Your blog will have various writing styles

-You will boost your ranking position

Email blogging is a great way to get your content in front of people who are interested in what you’re writing about.

Start with a plan for your email marketing strategy

Make sure you have a plan for your email marketing strategy for your blog.

We know it can be hard to know where to begin, but starting with a plan is the best method to ensure that you’re making the most out of your email marketing efforts.

Here are some tips:

-Know what you’re trying to accomplish: Are you trying to get more traffic? Sell more products? Get more subscribers? Make foolproof your goals are clear so you can tailor your strategy appropriately.

-Set realistic expectations: Don’t expect to get 5,000 subscribers overnight—it takes time! Focus on small wins and celebrate them as they come along.

-Build a subscriber list: If you don’t have one yet, start by building one now! You can start with an opt-in form on your website or blog and build from there.

-Choose the right platform: There are tons of routes to send emails—and tons of platforms that specialize in sending them. Choose one that works for you and stick with it!

How do I get started with my blog’s email list?

Image source 

One of the best practices to get started with your blog is by creating an email list.

This is often overlooked, but it’s a really smart move for any blogger who wants to build their business and make money from their blog.

With an email list, you can create more targeted content that your readers will love. You can reach out to them when there are new posts on your blog or when you’re having sales and discounts. And you can also use your email list as a mode to promote products outside of your blog—like lifestyle products, books, and more!

How to Grow an Email List for Your Blog

The first step to growing your email list is figuring out where you want it to go. There are a few things you’ll need:

A compelling call-to-action. This is the most important part of any email list signup form. Your call-to-action should be clear and simple, but also give people a reason to sign up. If it’s not clear why they should sign up, they won’t. An example might be “Sign up for my newsletter to learn all about my favorite recipes!”

A way for them to manage their subscriptions. A lot of people won’t want every single update from your blog—they just want the occasional digest or summary of what’s going on with you and your blog. Make sure that if they do decide they don’t want updates anymore, it’s easy for them to unsubscribe!

Use an email service provider

If you’re running a blog, it’s vitally important to have a reliable email service provider.

The last thing you want is for your emails to be blocked or sent to spam folders, which can mean that people who subscribe to your blog don’t see the messages you’ve sent!

And if you’re using an email service provider like Gmail or Yahoo, don’t forget that they often have limits on how many emails can be sent in a period of time. If you’re sending out newsletters or other marketing messages to your readers and followers, it’s important to be infallible so those emails aren’t blocked or lost because they went over the limit!

Use a signup form

If you want to grow your email list, a signup form is the first step.

It’s a simple fact: people are more likely to subscribe if they have to fill out a form. A lot of people are afraid of giving up their personal information online, so by asking them for it on a form, you’re reassuring them that it’s safe and that they can expect something in return for signing up. This is called “building trust” in marketing lingo.

Find an easy path for people to sign up. Some blogs will have an email form right on the homepage, while others will have it in a sidebar or footer. Some people like having the option of signing up through their social media accounts as well, so be certain that’s an option if you want people to sign up that way!

If you want more subscribers to your blog but don’t know where to start, this post will help!

Add a link to your email signature

Add a link to your blog in your email signature, and promote it whenever you can. It’s a prominent strategy to spread the word about what you’re doing, and it gives you another opportunity to put your best foot forward.

Create an enticing opt-in for your email list

It’s no surprise that the number one way to increase traffic to your website is by building a list, but it can be hard to get people to sign up.

That’s why it’s essential to create an enticing opt-in for your email list.

The first thing you have to do is make sure that it is easy to see and read. Your potential subscribers should not have any trouble signing up or reading what you have written on the page. If they do, they will leave and not come back.

 It’s important to create an enticing opt-in for your email list. Consider the following:

-What is the benefit of signing up? What are you offering that no one else is?

-How can you make it appealing to your audience? What will they get out of it?

-Are you offering something exclusive, or something that would be offered to anyone who signed up—for example, a free ebook or a series of videos about how to do something? (If so, why would someone choose your offer over any other ebook or video series on the market?)

Ensure that your email list is mobile-friendly

Image source

The best tactic to verify your email marketing works is to ensure that your list is mobile-friendly.

If you’re sending emails to a list of people who are all using the same device, then your messages will look the same no matter what kind of client they’re using. But if you’ve got a mix of clients in your audience, it’s important to confirm that your emails are optimized for each device type.

That means making sure that every image and link is clickable on a phone, and that any text links have been shortened so they don’t overflow into multiple lines when viewed from a mobile phone.

Provide value to your subscribers with every email

If you’re sending out an email, it’s probably because you want to get something from your subscribers. Maybe that’s their money, or their time, or their attention. But what if you could get all three? What if you could get their money and their time and their attention by giving them something valuable in exchange?

We think the best way to do that is by giving them information they can use!

When you’re writing an email, you want to verify that it’s worth your subscribers’ time.

If they’re getting a bunch of emails from you every day and they don’t feel like they’re getting anything valuable out of them, they’ll unsubscribe. So how can you make sure that every email you send out is worth the time it takes for people to open it?

Here are some ideas:

– Give them the info they need in their inboxes: If someone is looking for information on a certain topic, chances are good that they’ll search for it on Google or use another search engine (like DuckDuckGo). But if there’s a link in your email that takes them directly to exactly what they’re looking for without having to do any searching themselves, then why wouldn’t they click on that instead of doing the work themselves?

– Let them know about events and promotions: If there’s an event happening at one of your stores or something going on with one of your products, let them know! Most people love free stuff! And if there’s nothing going on at all, but they still want something from your brand? Send them coupons—that way they’ll still feel like they got value out of their subscription.

Invite readers to join your list on social media

If you’re blogging to build an audience, one of the best methods to get more readers is to invite your email subscribers to join you on social media. This way, they can easily keep up with your latest posts, and you can quickly build a community of engaged followers. When inviting your email list to connect with you on social media, be certain to include a link to your profile in your invitation. You may also want to offer a incentive, such as a discount or exclusive content, to encourage them to follow you. By taking this simple step, you can quickly expand your reach and deepen your engagement with your readers.

Take subscribers with you when you move from one service provider to another

Image source 

Starting a blog is easy, but finding a long-term home for your blog can be tricky. You may start out with one service provider, only to find that their features and offerings don’t meet your needs down the road. When this happens, it’s important to take your blog subscribers with you when you move to a new service provider. The good news is that most providers offer tools that make it easy to export your content and import it into a new account. In some cases, you may even be able to automatically redirect your old blog URL to your new one. By taking a few simple steps, you can ensure that your loyal readers will still be able to find you – no matter where you end up.

Start an email series

Email blogging can be a wonderful form to build an audience and engage with readers on a regular basis. However, it can be challenging to keep readers engaged week after week. One mode to overcome this challenge is to start an email series. An email series is a sequence of blog posts delivered to subscribers via email. By delivering content in a series, you can help ensure that readers have a reason to come back for more each week. Plus, an email series can be a significant practice to experiment with different formats and strategies for engaging with your audience. Whether you’re looking to share your expertise on a particular topic or simply want to connect with readers on a deeper level, an email series is worth considering.

Create an RSS-to-Email feed for your blog posts

RSS (Really Simple Syndication) feeds are a wonderful convention to keep up with your favorite websites, and they can be even more useful when combined with email. RSS-to-email feeds send new content from your chosen website directly to your inbox, so you never have to worry about missing an update. Plus, RSS-to-email services are usually free and easy to set up. If you’re interested in setting up an RSS-to-email feed for your blog posts, there are a few things you’ll need to do.

  • First, you’ll need to find an RSS-to-email service that supports your blog platform.
  • Next, you’ll need to generate an RSS feed for your blog and copy the URL into the RSS-to-email service.
  • Once you’ve done that, you’ll be able to choose how often you want to receive updates and what email address you want the updates sent to.

And that’s it! With just a few simple steps, you can make certain customers never miss a post from your email blog again.

Share your top posts in a weekly newsletter

A weekly newsletter is a great way to keep your readers updated on your latest blog posts. To get started, simply compile a list of your top posts from the past week and include them in your newsletter. You can also add a brief description of each post to give your readers a taste of what they can expect. In addition, be confident to include a link back to your blog so that your readers can easily find your original content. By sharing your top posts in a weekly newsletter, you’ll be able to keep your readers informed and engaged with your latest content.

To learn more about MassMailer, start your free trial today.

 

The Best Constant Contact Alternatives

September 7, 2022 | by

Top 8 Constant Contact Alternatives to Explore in 2022

Regardless of the type and size of your business, email marketing plays a key role in defining its success.

Apart from giving you the opportunity to build powerful relationships with your target customer base, choosing the right email service provider can also help you monitor the effectiveness of your communication efforts. 

However, picking the right tool can be a cumbersome process. Constant Contact has been a popular choice when it comes to email marketing software for a very long time. But an increasing number of businesses are realizing that it might not be the best fit for their business or are simply looking for a change. 

Whatever the reason, several Constant Contact alternatives are available out there that are worth exploring. Let’s discuss a few of the noteworthy options:

1. Mass Mailer

Source

MassMailer is one of the best and most affordable alternatives to Constant Contact that works as an excellent email solution for Salesforce CRM

With MassMailer, you can send unlimited marketing emails and email alerts to your audience, build interesting email templates, and do lots more.

With a far more competitive pricing structure than Constant Contact, MassMailer is an excellent cloud-based email software to fulfill the email marketing needs of small, medium, and large-sized businesses.

Some of the other highlights of MassMailer are:

  • The platform enables you to send emails to your campaign members, contacts, and leads from within Salesforce
  • A range of exciting features, including content analysis and optimization, verification of email, email success monitoring, and more
  • MassMailer lets you build, send, and schedule professional-looking emails with a simple-to-use email Wizard within Salesforce 

Pricing

The platform offers both a free and paid plan. MassMailer’s paid plan with a full access license is available at $49.99 per user per month. The read-only access license plan, on the other hand, is available at $24.99 per user per month.

2. Sendinblue

.Source

Sendinblue is one of the popular Constant Contact alternatives known to offer a robust email marketing service as part of its comprehensive sales and digital marketing toolbox.

Apart from the basic yet necessary email marketing tools such as transactional emails and a drag-and-drop editor, the email software also gives you the advantage of features such as marketing automation, push notifications, signup forms, CRM, SMS, chat, and a landing page builder.

Some of the key highlights of Sendinblue are:

  • Enables you to create complex automation workflows using advanced automation features
  • Allows you to engage your subscribers with personalized emails using custom contact and dynamic content fields
  • Lets you send abandoned cart emails using the Sendinblue Tracker, a feature that enables you to monitor your subscribers’ on-page behavior and creates email workflows

Pricing

As one of the cheapest Constant Contact alternatives, the paid plans for Sendinblue start at $25 for 20,000 emails/month. All Sendinblue plans offer unlimited contact storage. 

3. MailChimp

Source

MailChimp is one of the leading email marketing tools preferred by several businesses. The platform is a Constant Contact alternative that promises excellent features and a range of stunning email templates to help you create beautiful newsletters.

Some of the key highlights of MailChimp are:

  • Integrates seamlessly with a variety of apps such as Zapier, Shopify, and WordPress
  • Features a creative assistant tool to help you resize your email design based on unique business needs
  • Offers A/B Testing to help you optimize your content 

Pricing

Paid plans for MailChimp start at $17/month. In comparison to Constant Contact, Mailchimp is almost 15% cheaper.

4. ConvertKit

Convertkit Salesforce Alternative

Source

ConvertKit is another Constant Contact alternative primarily meant for bloggers, content creators, podcasters, etc. The key aim of the platform is to help businesses and content creators enhance their audience base.

Among the other highlights of ConvertKit are:

  • Features template management 
  • Offers customizable CTA or call-to-action buttons
  • Provides several types of email features, including an autoresponder and easy-to-use and customizable opt-in forms such as pop-ups, floating boxes, and more

Pricing

ConvertKit’s free plan is available with limited features. The pricing plan starts at $29/month, offering access to features such as automated funnels and sequences.

5. GetResponse

Getresponse Salesforce Alternative

Source

GetResponse is one of the most affordable email marketing solutions to help you boost your email marketing efforts. With this platform, you get a range of user-friendly optimization tools to help you customize your offerings. 

Among the other key features of GetResponse are:

  • Offers email list management, allowing you to automate your contact management efforts
  • Enables seamless integration with popular services such as Salesforce and Shopify
  • Features an autoresponder tool 

Pricing

The platform has a free plan as well as a paid plan. The pricing plans for GetResponse begin at $15/month. In comparison to Constant Contact, GetResponse is almost 25% cheaper.

6. ActiveCampaign

ActiveCampaign Salesforce Alternative

Source

ActiveCampaign is another good Constant Contact alternative that offers a complete suite of email marketing tools, including email marketing, sales and CRM, automation, and messaging.

The platform is a great option to consider if you wish to have complete control over every aspect of your marketing efforts. 

Some of the other highlights of ActiveCampaign are:

  • Features easy-to-use list segmentation options
  • Has robust marketing automation features
  • Allows you to send unlimited emails on all plans
  • Offers a range of exciting email templates to choose from

Pricing

The pricing for ActiveCampaign is based on the number of subscribers and features you need. The Lite Plan on the platform starts at $9 per month for unlimited sending to up to 500 subscribers.

7.  MailerLite

Mailer Lite Salesforce Alternative

Source

MailerLite is yet another Constant Contact alternative to look at. The key highlight of MailerLite is its interesting landing page designs, modern/sleek aesthetics, good multilingual options, and a decent “free forever” plan. 

Among some of the other highlights of MailerLite are:

  • Allows you to build advanced marketing workflows through its intuitive automation builder
  • Enables seamless integration with other e-commerce platforms like Shopify and WooCommerce
  • Offers 5 different languages, along with an app for iOS

Pricing

MailerLite’s free plan is limited to 1,000 subscribers and provides a range of excellent features, including a landing page editor. The paid plans are also relatively cheaper, making them a great option for small businesses on a tight budget.

8. Moosend

Moosend Salesforce Alternative

Source

As a good Constant Contact alternative, the Moosend platform comes with a generous “free forever plan” that includes access to all their pro features.

The platform also includes an exciting selection of responsive email templates and advanced segmentation. 

Among some of the other highlights of Moosend are:

  • Offers advanced segmentation in the free plan and landing pages in the paid plan
  • All emails on the platform are add-free 

Pricing 

While Moosend’s free plan limits you to 1,000 subscribers, it allows you to send unlimited emails and access to its visually appealing marketing automation workflow editor. The paid plans for Moosend start at $55/month for 10,000 subscribers.

To Sum Up

Constant Contact is a decent option to go with as far as email marketing platforms are concerned. Having said that, several Constant Contact alternatives available in the market provide much more exciting features, including better reporting and analytics, automation, and modern templates for a relatively lower price tag.

If you are also a Salesforce customer looking for a good Constant Contact alternative, MassMailer is an excellent solution. With an easy-to-use and intuitive platform, MassMailer allows you to do everything from sending mass emails on Salesforce, acquiring leads, verifying emails, and much more. 

To learn more about MassMailer, start your free trial today.

 

Integrate Salesforce with Constant Contact

September 7, 2022 | by

A Hands-on Explainer to Integrate Salesforce with Constant Contact

Introduction

Email, even in this day and age, remains the most popular channel of marketing.

Truth be told, a majority of marketing professionals believe in numbers: a Finances Online study shows that mass emails are the leading driver of ROI, at 59%.

It is evident that the market for bulk emailing software is flourishing. In the same vein, Constant Contact, a mass email marketing software that has been around since the 90s, has garnered quite the favor among Salesforce users.

[Source]

The simplicity of use that Constant Contact boasts makes it highly suitable to get started in the email marketing world. The fact that it can be integrated into your Salesforce ecosystem is a bonus, so let’s understand how you can do it.

Before You Get Started

Before you get started with the integration, you need to check the Salesforce version you are using. To integrate Salesforce with your Constant Contact account, both software versions must align.

Salesforce offers the following versions, corresponding to which you must acquire the right version of Constant Contact as well:

  • Professional
  • Group
  • Enterprise
  • Unlimited

 Integrate-Salesforce-Constant-Contact<

[Source]

Once the versions are sorted and checked for compatibility, you can begin the integration by following the steps detailed below. Follow the instructions closely for the best results.

Step One: Installing the Right Version of Constant Contact

Once you have acquired the right version of Constant Contact, you can begin by installing the software into your system before it can be integrated with Salesforce:

  1. Create your Constant Contact account, and log in to it
  2. Navigate to the Contacts tab, and look for the My Contacts section. You will find an “Import Tools” option. Click on it.
  3. Under the Import Tools menu, look for the “Salesforce” option and click on it.
  4. The Salesforce menu will show you an option that says “Go To AppExchange.” Click on this.
  5. You will be navigated to the Salesforce AppExchange section. You need to find “Get it Now” and click on it.
  6. Once it begins, you will see a Production for the Environment option – click on it.
  7. The interface would now need you to log in to your Salesforce account.
  8. Upon successful login, Salesforce would take over and guide you with instructions throughout the installation.
  9. You will be prompted with a question asking if you wish to ignore “Apex Test Failures” – check this box and proceed with step two described below.

Step Two: Adding the Contacts Button, “CTCT”

 Integrate-Salesforce-Constant-Contact

  1. Once the Salesforce prompts begin, you will see a “Setup” button at the top of the page. Click on it.
  2. Navigate to the “App Set-Up” option, and move your cursor to “Customize.” A new menu will appear, from where you will need to move your cursor to “Contacts.”
  3. Under “Contacts,” you will find “Search Layouts.” Click on it and allow the interface to navigate you to the page.
  4. On the Search Layouts page, you need to search for “Contacts List View” in the layouts section.
  5. Look for the “Edit” button and click on it. This option basically allows you to edit your contact buttons.
  6. Two columns will now appear before you, “Available Buttons” and “Selected Buttons.” In the “Available Buttons” section, you will see an “Upload to CTCT” option. Click on the “Add Button” option and save your changes.

Step Three: Adding Contact Campaign History

 Integrate-Salesforce-Constant-Contact

[Source]

  1. Navigate to Setup at the top of the page.
  2. Look for the “Customize” option and mouse over to the “Contacts” button. A new menu will appear, from where you need to select “Page Layouts.”
  3. Search for “Contacts Layout,” then click on “Edit.”
  4. In the upper-right portion of the page, you will now need to look for “VisualForce Pages.”
  5. Look for the “Contact Campaign” item on the page and drag it with a mouse click to a single column of the page.
  6. You will now see the wrench icon that would allow you to change how the page appears to your users.
  7. Apply the changes as you decide and save them by clicking “OK.”

Step Four: Setting Up Email Optout Fields

Opt-out fields help the user keep the contacts list updated with regard to the subscribers who decide to opt out of receiving communications. Follow the steps below to set these up:

  1. You will find the “Setup” button at the top of the page.
  2. From the App Setup page, navigate to the left-hand side and locate “Customize.” Under the “Contacts” option in the menu that appears, select “Page Layouts.”
  3. Next to “Contact Layout,” click on “Edit.”
  4. In the “Contact Layout” section, you will find “Email Optout.” You need to drag this button into the Contact Information section.
  5. In the Pay Layout Properties, you will find the “Save” option. Save your changes.

Step Five: Adding the “Upload to Constant Contact” Button for Leads

 Integrate-Salesforce-Constant-Contact

Source

This time, you will be adding the Constant Contact button for leads. Follow the steps mentioned below closely:

  1. Navigate to the top of the page and select “Setup.”
  2. Go to the “App Set-Up” section, and click “Customize.” A new menu will appear; hover to “Leads” and click “Search Layouts.”
  3. Locate the “Leads List View” on the Search Layouts page and click “Edit.”
  4. Two columns would be displayed to you – “Available Buttons” and “Selected Buttons.” From the “Available Buttons” list, select “Upload to CTCT” and press “Add Button.”
  5. Save your changes.

Step 6: Adding Lead Campaign History

 Integrate-Salesforce-Constant-Contact

Source

  1. Under the Setup button at the top of the page, navigate to the App Setup section, and click on “Customize.”
  2. From the “Leads” option in the menu, select “Page Layouts.”
  3. In the menu that opens, select “Leads Layout” and click “Edit.”
  4. In the upper-right section of the page, you will find the “VisualForce” Pages. You need to drag the Lead Campaign item into a single column of the pages mentioned.
  5. The wrench icon will now let you edit how the page appears to the user. Once you are done editing the fields, click “OK” to save.

Step Seven: Setting Up Email Optout for Leads

Much like opt-out settings for contacts, you need to have one for the leads as well. Here’s how to set them up:

  1. From the Setup button at the top of the page, go to App Setup and click “Customize.”
  2. In the menu that opens, click on “Leads” and select “Page Layout.”
  3. Next to the names, click “Edit” and then select “Lead Layout.”
  4. From the “Lead Layout” section, locate “Email Optout” and drag it into the “Lead Information” section.
  5. Save your changes by clicking “Save.”

Wrapping Up

Constant Contact is a popular mass email marketing software that many firms rely on for bulk mailing. Follow the steps listed above to achieve a robust integration of the software with Salesforce.

Alternatively, you can opt for MassMailer as your email marketing tool instead and skip all the detailed steps above to achieve a simpler integration with Salesforce. To know more about MassMailer and its capabilities, sign-up for a free trial on our website.

 

Our Unbiased Constant Contact Review

September 7, 2022 | by

Reviewing Constant Contact From a Neutral Position

The market for email marketing software is expected to reach a high of $2.18 billion by the end of 2027, growing at a compounded annual growth rate of 10.5%.

There are a million options to choose from when you go searching for the right email marketing software. Constant Contact, on that note, has been around since 1995, making email marketing easier for organizations ever since. The company has been public since 2007.

Constant Contact Salesforce

Source

The platform has tools that are affordable and easy to use, making it the preferred software for over 500,000 entities worldwide.

Constant Contact offers a permission-based online marketing approach to its adopters. Let’s take a more one-on-one approach in this Constant Contact review and understand why and why not you should get this tool.

What is Constant Contact?

Constant Contact is a digital and email marketing software. The platform touts its easy-to-use features that let you set up a Constant Contact email marketing campaign in minutes, with the help of inbuilt templates by the hundreds. It even allows you to create social media ads and track the success of each social campaign.

You can also find useful features like landing pages and SMS marketing tools on the platform. The company has been around for over 25 years now and understands in detail the importance of email marketing today. It offers a slew of functionalities that are hard to ignore.

Who is Constant Contact Meant For?

This software does have all the functionalities, but are you the right business that needs all of this?

[Source]

You can blindly choose Constant Contact as your preferred email newsletter software if you fall under one or more of the following categories:

  • If you have a big budget to spare for online marketing services, Constant Contact has the features that may justify the spending. This software is costlier than most in its niche, with the Core plan starting at $9.99 a month, including only email functionalities (no automation, limited to 500 contacts). The Plus plan starts at $45 a month, depending on the subscription quantities. 
  • If you don’t want to spend time understanding the dashboard and controls, Constant Contact is your choice because of its simple, intuitive design.

Users around the world still feel that the lack of a free plan is a big problem, but Constant Contact does offer a trial that is “free” in a sense; the provider discounts off the cost of one month from your billing cycle. 

Constant Contact Email Marketing Platform: Feature List

As mentioned earlier, all the tools and features included in this software are easy to understand and use. Here is a list of a few of its hero features that really drive the utility of this software:

Email Creation

If there is one hero feature that deserves a mention, it is the hyper-customizability of emails. Constant Contact allows you to customize your email according to your brand colors by simply entering a hyperlink to your website from where it automatically picks the colors.

While using the inbuilt templates, you still get editability that allows you to modify media, sharing, RSVPs, and more.

The dynamic content feature is a must-have – it lets you display different email content to certain contacts based on the criteria you specify. This is a great functionality to have when personalizing email campaigns for specific cohorts.

Managing Your Contacts

Constant Contact makes managing your contacts easier by letting you add them to the platform in three different ways:

  • You can enter the contact details manually
  • You can upload your contacts from a file
  • You can import your contacts from another application

[Source]

This feature also provides suggestions on actions to take for prospecting, like creating sign-up pages, adding newsletter sign-up buttons, and connecting more apps to the existing platform, amongst others.

This is a great tool for novice email marketers who could use a little how-to guide and assistance, because prospecting isn’t an easy task.

Segmentation

Constant Contact provides you options to segment your email campaigns depending on three metrics – received, opened, and clicked-on email.

This functionality is a bit lackluster compared to other email marketing software in the niche, which also provide options for segmentation by viewer action, CTR, and bounces.

However, if you are a business with a Shopify store, Constant Contact can integrate with it and pull this segmentation directly from Shopify. This gives you the flexibility to track consumer journeys and improve the chances of conversion.

This feature may or may not compensate for the lack of useful segmentation.

Reporting

One of the most useful functionalities of this email marketing software is its reporting feature. The feature lets you view the performance of different email campaigns on the same visual representation (graphs or charts) side by side.

This means that the relative performance of each campaign can be viewed and tracked, letting you see which campaign returned the best results and which one needs tweaking.

This functionality really lets you strategize effectively for maximum returns and campaign efficiency.

Constant Contact Review: Benefits

[Source]

There are numerous benefits to using this software. Aside from being a costly platform, there isn’t anything that takes away from the efficacy of this digital marketing software. Let’s see what the benefits are:

  • Create hyper-customized and cohort-specific personalization in your email
  • Track the campaign performance side by side on the same graph or chart. You would see relative performances and be able to strategize improvement better
  • The segmentation feature allows you to integrate Shopify details, giving you the full view of the consumer journey from end to end. Through this feature, you can easily create relevant personalization for each user

Constant Contact Review: Problems

The software does have a few problems that make it problematic when the user is actually working with it:

  • Lack of a free version
  • Limited flexibility in automation options
  • A/B testing is available, but only for the subject lines
  • Pricing is too steep

Constant Contact Review: Summary (Conclusion)

Constant Contact has an experience of 25 years in the field and has managed to deliver some really useful email marketing features to its clients. Most of them agree that it is super intuitive and easy to use. It has great customization features, and an email campaign can be set up in minutes.

With that said, the general customer opinion is that the pricing is too high for software that offers only elemental features and limited segmentation capabilities.

If you are not convinced with the features that Constant Contact has to offer, you may try out an equally performant but feature-loaded and affordable alternative: MassMailer. Check out our website for a 15-day free trial of the product.

 

  • Mailchimp Alternative

The 10 Best Mailchimp Alternatives for 2022

September 5, 2022 | by

The 10 Best Mailchimp Alternatives (Free and Paid) for 2022

Top 10 MailChimp Alternatives

1. MassMailer

best-mailchimp-alternatives

Mailchimp Alternative

Source

MassMailer is one of the best free alternatives to MailChimp that works as a native email solution for Salesforce CRM.

The platform enables users to send unlimited marketing emails and email alerts, create drip campaigns, verify mailing lists, build email templates, and more.

As for MailChimp vs. MassMailer, with a far better pricing structure, MassMailer is fast-growing as a cloud-based marketing software with excellent features to support small, medium, and large businesses.

Some of the other highlights of MassMailer are:

  • Range of exciting features, such as email address verification, content analysis and optimization, email success monitoring, and more
  • Allows you to send emails to your campaign members, contacts, and leads from within Salesforce
  • Let you build, send, and schedule professional-looking emails with a simple-to-use email Wizard within Salesforce 
  • Other features include unlimited emails, drip email campaigns, email templates, removal of spam traps, etc. 

2. iContact

icontact mailchimp alternative

Source

iContact is one of the easiest email marketing platforms for small businesses. As one of the top MailChimp alternatives, the platform allows you to build and send email newsletters, create automation campaigns, and much more.

Some of the other highlights of iContact are:

  • Allows you to send bulk email campaigns by easily importing your contacts and sending them to your list without any hassles 
  • Simplifies your marketing initiatives with intuitive email automation based on various conditions and custom engagement rules
  • Has an email autoresponder to send emails as and when a contact joins your marketing lists and welcomes them with customized greetings

3. Marketo

Marketo Alternative

Source

Marketo is one of the free alternatives to MailChimp that caters to various email marketing needs. The platform is free for all marketers with under 10,000 contacts. The Marketo platform includes a data management solution (Marketo Data Cloud) and a hosted lead form builder (Marketo Forms).