What Is Email Marketing? | A Beginners Guide
Regardless of the size and type of the business, email marketing is an efficient way for businesses to ensure that they can reach out to their customers, build their brand's reputation, and grow their customer base.
Statisticssuggest that nearly 40% of B2B marketers consider email newsletters critical to their content marketing success.
Furthermore, almost99% of consumersconfirm that they check their email every day, and it is one of the most preferred ways to receive updates from brands.
When used the right way, email has the potential to deliver the highest ROI of every marketing channel, achieving a whopping$52 for every dollar spent in 2019.
These statistics indicate the importance of developing a strongemail marketing strategyfor any brand. Marketing your product or service offerings by email can be a fast, flexible, and cost-effective way of reaching new customers as well as retaining existing customers by encouraging repeat website visits.
If you also wish to take advantage of email marketing for your business, this is a definitive guide to walk you through the process of getting started and help you achieve success.
Here, we will discuss everything fromwhat is email marketingto its benefits, best practices, and more.
What is Email Marketing?
Email marketingis a type of direct marketing strategy that involves using personalized emails to educate your email subscribers about your product or service offerings.
Businesses can use email marketing to convince their email subscribers to take a specific action, such as taking a product trial, making a purchase, booking a service or product demo, or registering for a business event.
How to Get Started With Email Marketing
Digital marketingis a huge topic with endless possibilities. To make it easier for you, here are the steps you can take to create a successfulemail marketing strategy;
a. Define Your Target Audience
An effective email marketing campaign should always begin with defining the niche buyer persona you wish to target, understanding their needs, and accordingly tailoring your email campaign.
b. Establish Your Goals and Build Your Email List
The next step is gathering context, understanding the industry stats, and establishing realistic goals. Once done, you need to build an email list or a group of users who have given you consent or permission to send them relevant content.
c. Pick an Email Campaign Type
When it comes to choosing your email campaigns, there are various options available, and trying to decide between them can quickly get overwhelming.
The best approach is to learn about the different types of email campaigns (weekly newsletter, sending out new product announcements, blog posts, etc.) and decide which is best for your audience.
d. Make a Proper Schedule
In this step, you need to make a schedule and decide how often you plan to contact your email list and inform your audience beforehand.
This will prepare your audience in advance about exactly what to expect and reduce the chances of high unsubscribe counts.
Further, it also helps build trust among your customers and ensures that you stay top of mind for your target audience.
e. Measure Your Results
Measuring your results and being meticulous about every key metric allows you to fine-tune your campaign further and help you make relevant changes to your emails that yield expected outcomes.
How an Effective Email Marketing Strategy Increases Sales and Generates a Great ROI
Data suggest thatsustainable email marketinghas the highest ROI (return on investment) of all forms of marketing,averaging about $36 in return for every $1 spent.
Here are some of the other benefits of email marketing that can help you generate excellent returns for minimal investment, reach vast audiences, and retain your customer base:
- Allows you to create personalized content.
- Enhances brand recognition as by consistently providing valuable content to your audience, you can ensure that they begin to recognize and even anticipate your emails.
- Improves sales. Promoting your business through email marketing also gives your audience the chance to make a buying decision or purchase right from their phone or laptop.
- Helps you build strong customer relationships by giving them the information they want directly into their inbox.
- Increases traffic to your website as emails are an excellent way to get customers to visit your pages.
Email Marketing Best Practices
In this section, we will share some of the best tips and tricks to help you achieve success with your next email marketing campaign.
Segment Your Email Contacts
To avoid ending up in your customers' spam bin, segment your audience based on different variables and send each group information that is relevant to them.
For instance, you can segment your customers based on where they are in their buyer journey and accordingly design personalized email content that helps push them toward conversion.
Write an Enticing Subject Line
The importance of a subject line in defining the success of your email is huge. The key is to keep it short, personalized, and engaging for your audience. You can also use an emoji and say it with a smile to ensure a better open rate.
Add Some Urgency
Another important aspect of a successful email marketing campaign is conveying some urgency in your message. The idea is to ensure that the language you use in your email is persuasive enough (without being too pushy) to make the recipient act there and then.
For instance, you can build FOMO (Fear of Missing Out) in your audience by using time-related vocabulary such asNow, Limited time, Deadline, Act Now, Hurry, Don't delay, Seconds, Final Sale, Once in a lifetime, Offer expires in __,and more.
Personalize Your Message
Personalization means making your audience feel important. Insert their names, highlight their personal preferences or congratulate them for their recent milestones (birthdays, anniversaries, etc.).
Remember that any kind of personal information, when used without being creepy, can be a huge advantage in attracting and making the audience trust your brand.
Give Them Something to Land On
A solid CTA can be a game changer as it gives your audience a way out of an email and land on something concrete. Decide your email goal beforehand and then try to push the recipient towards that goal.
Here are some examples you can use:
- Promotional emails: Sign up for 30% off!
- Welcomemarketing email: Join our user community on Twitter and say hello!
- Content email: Scroll over to our blog to know more!
- Email invitations and surveys
- Cart abandonment: Sign in today and finish your purchase!
- e-Newsletteremails
- Lead nurturing emails
To Conclude
The benefits thatemail marketingoffers to small businesses are immense.Mainly, it all comes down to the fact that email marketing is one of the most cost-effective yet effective marketing solutions available for brands.
Regardless of your level of experience, you cancreate professional emailmarketing campaigns within no time to ensure success and better ROI for your business.
Are you also looking to build your email marketing strategy?
Look no further than MassMailer. MassMailer offers powerful email marketing solutions to help you create, send and track emails that your customers look forward to.
Get started with yourMassMailer trialtoday.
Sustainable Email Marketing: How Do You Do It?
We cannot deny the time when people thought email was way environmentally friendly as compared to printed materials because it seemed to reduce the use of paper, thus saving more trees. Unfortunately, recently, digital activities’ environmental impacts are becoming clearer.
It’s no surprise that even the littlest things that we do online require energy, and they accumulate as we continue. Studies show that internet usage coupled with our gadgets and supporting systems such as data centers make up3.7 percent of global emissions yearly. We know that one of the biggest contributors to this is businesses given that many harness online tools for their processes and operate digitally.
Companies have a big role to play in dealing with the environmental issues we are currently facing. It’s important that employers proactively look for ways to innovate for sustainability and actively carry out responsible and ethical business practices. This way, they don’t only protect the communities where they operate; they also become relevant and well-positioned to connect better to their markets and customers. As a result, more and more companies turn to green marketing strategies. However, be wary though as there are companies that genuinely want to reduce their carbon footprint and those that only practice greenwashing.
The carbon cost of our emails
Pretty much anything we do has an environmental effect—including emails. The majority of these, including spam, unread, and undeleted emails are stored in the cloud. And we all know that cloud storage requires quite a lot of electricity and is oftentimes generated by fossil fuels.
Like many components of modern-day living, email produces a carbon footprint. But oftentimes, its actual environmental impact gets downplayed given that it is perceived as more environmentally friendly than using papers.
So what’s the actual impact of emails on the planet?
Citing a study from Mike Berners-Lee’s How Bad Are Bananas book,BBC notes that the carbon footprint for a usual personal email reaches around 4 grams of carbon dioxide (CO2) while a message with a large file attachment may be
What can we do?
It’s not a dead-end for us. It’s still possible to cut our digital carbon footprint by being careful and critical with the way we use our gadgets and by harnessing the power ofemail marketing. This does not mean ceasing email practices, as these are an integral part of modern communication and marketing. This means evaluating and finding simple ways to make email marketing more sustainable.
We’ve listed down tips on how to make email marketing more eco-friendly.
Make signing up easy and appealing
When reaching out to customers with the goal to facilitate your business’ email marketing strategies, the first rule to have more customers on your list is to make signing up simplified and user-friendly. Your primary goal is to get a large number of email addresses in order to promote your green business. You can also opt to offer incentives—like a discount or giveaway—for people who are interested to join your list. This may work better given that many people are more willing to sign up when they’re given something beneficial in return.
Once they are on board and you now have them as part of your email list, you can start harnessing email marketing to support environmental conservation. However, for safekeeping, make sure you find ways tostore customer data securely.
Maintain regular contact, but don’t spam recipients
Nobody wants unsolicited, inconvenient emails. Not especially if these people are still prospective customers. Make sure to reach out to them regularly to keep them posted about your business and remain on top of their minds. But note that you must do this without spamming them to prevent them from unsubscribing from your mailing list and at the same time, reduce your carbon footprint.
Customers are aware that spam emails always seem commercial and driven by financial motives so many no longer take interest in these. These spam emails are also generally perceived to promote questionable, deceptive goods. This is why these are either avoided or blocked.
To see your email marketing bear fruit, you must strive to find a balance between keeping them posted by sending them emails regularly and allowing email downtime.
Remind contacts not to print your email
There are still recipients who like to print out emails so they can use them as a guide or physical to-do lists. Eventually, when they no longer need them, these printed materials are simply tossed in the trash bin, adding up to the trash that will end up in landfills.
To encourage sustainable practice among your recipients, your emails should include a friendly reminder (ideally, in green text!) for them to refrain from printing out your email and have them saved on their mobile phones or laptop. This way, they may reconsider their online habits and appreciate a company that tries to express support for sustainability even in the littlest ways.
Integrate your socials
You cannot expect success without harnessing the advantages of social media platforms and networks. Businesses globally have witnessed the massive potential of social media as an effective marketing tool that can promote an eco-friendly way of reaching out to both existing and potential customers. This is the reason why your social accounts must be integrated into your email marketing strategies should you want to promote both your business and sustainability.
Social media has become an integral marketing tool for many industries and organizations. It is vast and diverse. It provides a wholly free way to reach out to new customers coming from different demographics and industries to grow your business. With all these, it is critical to include your social media handles and links in your emails. This way, customers may perceive your business as established, easy to connect to, proactive, and customer-friendly.
Email marketing can be executed with less carbon footprint and in a cost-effective way. You can do this by also constantly creating social media strategies that can make email marketing work for your green business and achieve success.
Keep emails short and snappy
Do your existing and prospective customers have much time to spare to read email offers? Most likely not.
Many people on your list are busy and do not want a huge chunk of their hours spent reading emails from various companies. This implies that businesses must expect them to have just a short time and attention to spare.
Knowing this, your email message must stay succinct, relevant, and engaging. Ensure that you focus on and accentuate key points, especially if you want to cover environmental awareness and conservation—which are integral for everyone to know of. You can do this by playing around with font sizes, styles, and colors.
Likewise, if you want to push for greener email marketing and reduce your carbon footprint, composing emails and replying to messages should be done with lesser email volume and in the most prompt way.
Assess the volume of your recipients
Many companies still rely on the batch and blast approach to marketing. However, incorporating this as a strategy shows that many still don’t take into account its consequences on the environment and their consumers.
Being bombarded by generic emails is not engaging and effective at all. Likewise, the more email you send and the bigger their volume is, the more you make your company’s practice unsustainable. Per Campaigner's recentstudy, almost half (49 percent) of customers say they get too many emails from marketers and company owners alone. Many of them feel overwhelmed by the number of emails they are receiving from brands and would like to get fewer emails than the average number of emails marketers send.
If you think every email to a customer counts, it is better to assess the volume of the email you are trying to send, who you are sending it to, and if they are really keen on receiving it. When you better analyze your data and utilize segmentation and personalization, you also boost the efficiency of your email marketing campaign while refraining from unnecessarily over-sending emails.
In short, over-messaging is both bad for the business and the environment.
Think About Frequency
In addition to keeping your email short, rethink how frequently you send out emails. Sure, such emails can help promote green goods and services as well as prompt brand retention among customers, especially when done on a regular and consistent basis. However, the more you send them as often as you can, the more customers find them a nuisance. Unfortunately, this likely results in higher rates of unsubscription, which defeats the purpose of your email marketing.
When sending emails, focus on sending quality messages that convey only the most crucial points you want to highlight. Keep every email batch meaty so you can maximize every send-out.
Consider deletion of unwanted emails
According toThe Good Planet, an average American has around 500 unread emails. Should one opt to delete 500 unread and unwanted emails, this would rub out 175 grams of carbon dioxide assuming each email contributes 0.3 grams of CO2.
From a macro-perspective, if everyone around the world deletes 10 spam or non-spam emails, this equates to deleting emails worth 1,725,00 gigabytes (GB). This is a significant sustainability step as 1 GB of emails takes 32 kilowatt hours (kWh), generating a total of 55.2 million kWh.
It greatly helps if your business starts to regularly delete unwanted emails and those (such as those in your sent items) that are no longer useful. Try encouraging your recipients to also do the same!
Sharing planet-friendly advice
To spark up customers’ curiosity and prompt conversations on sustainability, you can consider adding environment-related content. You can try including eco eco-friendly quotes, pleas, fast facts, links to eco-friendly charities, and/or events and initiatives that might interest your eco-conscious audience. This way, you get to set that green mood.
The fact that your email marketing campaign is sustainable is a good springboard to sustainability. However, know that there is a lot more you can do to make it greener and more planet-friendly without disregarding your campaign’s main goal, which is to keep customers informed about your company’s services and offers.
Whether your business provides eco-friendly goods or you simply want to maintain sustainable business practices, make it a goal to find innovative methods to incorporate green strategies in your email marketing campaigns. If you manage to do this consistently, it’s a win-win situation as you get to reach your business goals while promoting sustainable and ethical lifestyles among your stakeholders.
Choosing quality over quantity
Email marketing is surely one of the most inexpensive and sustainable ways your business can do to stay in touch with customers. However, remember that the quality of your emails and send-out strategies supersede the quantity of the emails you send. After all, customers generally prefer short but strong and relevant content.
Consider the tips above for further insights into sustainable email marketing and to help youincorporate sustainability in your email marketing in the most strategic way. This way, you can also get more leads via email marketing.
Remember though, while taking action on the current climate crisis is a big help and reducing your emails’ carbon footprint is a good solution, they are unlikely to make a significant impact to reduce your carbon footprint. Therefore, your business should make it a goal to practice sustainable business practices holistically and never cease spreading awareness about environmental sustainability.
Doing these initiatives allows you to plant seeds that will benefit not just our planet but also our future.
How To Write The Perfect Cold Pitch Email
When it comes to email marketing, cold emailing sometimes gets a bad rep. Supposedly, it’s not effective enough. But the reality is that cold emailing can be quite effective for achieving its goals, especially if it’s done right. Hence, here’s everything you need to know about how to write the perfect cold pitch email.
What Is A Cold Pitch Email and Why Do You Need It?
A cold pitch email is just what it sounds like. It’s an email you send to start a business relationship with someone you haven’t connected with before. It’s a way for you to start a conversation with the other person and to explain why the relationship you want to maintain with them will be beneficial to them (and to you).
When it comes to face-to-face interactions, you usually cold pitch people by talking to them during conferences, industry events, and so on. Cold emailing is no different in this sense, except that it is completely online and you will need to put in more effort to get the person’s attention.
Sometimes, cold pitch emails are not about offering anything just yet. You might simply want to start a conversation for now and “break the ice” as you would talking to the person face-to-face. Both online and offline, the other person doesn’t know anything about you or knows very little which is why it’s important to make a good first impression.
What’s crucial to keep in mind about cold emailing is that you shouldn’t expect instant results. In most cases, cold pitch emails are only the first step and are meant to help you find that starting point for your business relationship. You will need to send a few more emails to develop that relationship.
Most cold pitch emails contain specific information, but you can also add some things on your own. Here are the basic elements your cold email should have:
- Your real name and job title
- Your contact information (website, social media profiles, phone number, etc.)
- Personalized content specifically for your recipient
- A specific request (it can be as simple as responding to the email)
Depending on your goals, you will need to send a cold email to a particular person. For example, it could be another business like yours that you would like to partner with, an influencer you would like to hire to promote your brand, and so on. Once you know who exactly your recipient is, it will be easier to write a good cold pitch email.
Remember that cold emails don’t always have to have a commercial motive as they are often simply conversation starters. Cold pitch emails are like cold calls too, though the former is less intrusive. To help you write a good cold pitch email, here are some tips to follow:
#1 Start from Your “From” Line
Though your “From” line might seem like a very small feature that doesn’t make much of a difference in the big picture, the opposite is actually true. Your “From” line can have a direct impact on the first impression you make with your cold pitch email. It shows your recipient who sent the email which leads them to decide whether or not they want to open your email. In a way, it’s related to your subject line as the subject line also determines whether the person will open your email.
When working on your “From” line, remember that your recipient doesn’t know you yet (or knows very little about you to have any kind of opinion). You are pretty much a stranger to them, and because of this, it can be hard to persuade them to give your email a read as they will be suspicious or even dismissive about it. Some people will see your email as spam or as an unnecessary promotion, so they will just delete it without even opening it.
To avoid such situations, you should pay attention to every detail, especially your “From” line. There are several ways to customize it:
- Only your first name
- Your first name and job title/company name
- Your first name and last name
- Your first, last name, and job title/company name
What you choose will depend on the context and purpose of your email. Who is your target group or who is this specific recipient? What goal do you want to accomplish with the email? How do you want to present yourself? Answer these questions and make your decision. Try to be consistent with your “From” lines and keep in mind the recipient’s perspective.
#2 Perfect Your Subject Line
As mentioned above, your “From” line and subject line are directly related to one another as they both help you make the very first impression that will determine whether the person opens your email. This is exactly why you should pay special attention to your email subject line and maybe even take more time brainstorming ideas for it. If you can make your subject line sound intriguing, fewer people will overlook it.
The first thing you should do is put yourself in your recipient’s shoes. Imagine what they would think after reading a particular subject line you came up with. Is this the kind of reaction you want? Also, keep in mind that an intriguing subject line doesn’t mean an outrageous or controversial one. The person who reads a subject line like that will probably be more likely to just delete your email instead of giving it a lookout of anger.
In most cases, your subject line needs to do one of these three things to be effective:
- Offer a way for the recipient to improve
- Offer an unexpected solution to solve their problem
- Offer something that will help them innovate or change
To truly make your subject line stand out, try to personalize it as much as possible. You need to show that you do know the person on the other end at least to some extent (but don’t look like you stalked them). Use wording that sounds human and try to tie your subject line to your email itself. Be on topic and get to the point instead of dancing around it. You can A/B test your subject lines if you are feeling uncertain about their effectiveness.
#3 Craft A Strong Introduction
All right, the person has opened your email. What do they see now? Maisie Bell, an expert from the writing services reviews site Writing Judge, says, “Right after your “From” line and the subject line comes your introduction. This is where you should continue maintaining the impression you already made before your recipient opened your email. You have made the first step and now you are expanding on it.”
What’s crucial to keep in mind when writing your introduction is that you don’t have much time to truly catch your recipient’s attention. If they read or skim through several sentences and see that there’s nothing that interests them, they will delete your email or leave it just like that. You want to get them hooked in your introduction so that they keep reading which is why this part of your email needs to be just as intriguing as your subject line.
Most marketers assume that the intro is where you talk about yourself, your company, what you do, and all that information that will most likely sound quite boring to your recipient. Remember: they don’t know you, so why should they care? This is why your introduction needs to be short and sweet (around 2-3 sentences) to get to your point as soon as possible. Instead of talking about yourself, focus on the person you are sending your email to.
Talk about them as a professional (their work, achievements, expertise) and about the company they work for. You can use some flattery here and there, but don’t overdo it. Stick to the professional field and don’t list too many details (or you might seem like a stalker). Most importantly, mention the problem they have that you could solve. Show them that you did your research and decided to contact them specifically.
#4 Offer Value in Your Pitch
After the introduction comes the bulk of your email where you have to offer the main value of your pitch. Of course, this email could just be a way for you to start a conversation with the other person, but one of the biggest email marketing mistakes you could do is assuming that they will want to talk to you just because you reached out to them. In reality, they need a reason to reply to you which is why you should offer some value, even if it isn’t a deal yet.
Throughout the body of your email or your pitch, try to avoid sounding like a salesman. It doesn’t matter whether you are writing to a potential business partner, a potential customer, or someone else – you should not sound like you are just trying to sell them something right away. You need to be more subtle with your approach and show that you are putting the recipient above all else.
Focus on what’s meaningful and valuable to them. Find out what their problem is and explain how you would like to help them solve it. Always make sure to link your pitch to the rest of your email and focus on the benefits your recipient will get rather than the deal, product, or service you are offering. Be specific and don’t lie to them. Prove that you are worth the time they are spending on reading your email and responding to it.
#5 End Your Email with a CTA
After the bulk of your email is written, you will need to wrap things up nicely. This is why ending your email with a call to action is so important. It will remind your recipient what is asked of them and will prompt them to act. This is where you persuade them to do what you want them to do (though this might just be the first small step in your business relationship).
Try to keep your CTA simple and straightforward. Don’t demand too much. Remind the person about the purpose of your email and ask them to do what you want them to do. This can include replying to your email, scheduling a meeting, and so on. You are just starting out, so there is no need to rush things.
#6 Add Your Signature
As the last step of writing your cold pitch email, add your signature. This will add a nice touch to your email and show that you are a professional. Neil Dale, an expert from the custom writing reviews site Best Writers Online, explains, “Your signature is a way for you to show that you are not just some random person from the street. You represent your company and you have an important position in it.”
Use your signature to tell who you are and what you do. In a way, it provides the “boring” information that you could have included in the introduction. Use your name, title, company name, contact information, and anything else you deem relevant. Show that you are a trustworthy figure.
Some Things to Keep in Mind
Following the step-by-step guide above will already help you a lot with your cold pitch email, but there are also some general tips you can follow to make your email even better:
- Don’t make your cold pitch email too long. Around 5 sentences or 200 words maximum. Your recipient likely doesn’t have much time, so it’s better to be brief.
- If you don’t get a response, follow up on your email. Do this several times and you might get a response in the end. If you don’t after several attempts, it’s better to drop it and move on.
- For beginners, writing cold pitch emails can be intimidating, so don’t be afraid to check examples online or even use templates. Just make sure to customize them as much as possible to truly make them your own and not just a copy.
Final Thoughts
At the end of the day, writing cold pitch emails is not much harder than writing other types of emails. How effective your cold emailing is will come down to your planning and how much you stick to the best practices explained above. Use the information from this article to help you get started and begin creating successful campaigns with your cold pitch emails.
Author’s Bio: Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing, and self-education. He also loves traveling and speaks Spanish, French, German, and English.
Avoid These 12 Email Marketing Mistakes That Are Hurting Your Business
Email marketing campaigns are important in today’s business marketing. They are a great way of gaining new customers and promoting your products and services. Yet, if executed poorly, you run the risk of wasting time, energy and losing money and sales. Your email marketing isn’t just about gaining subscribers, it’s also about converting them into customers.
If you are having trouble attracting new subscribers, retaining subscribers, and/or converting subscribers, there is a high probability you are going wrong somewhere with your campaign. While it’s ok to make mistakes, it’s also important to learn from them and try not to make them in the future. Here are 12 mistakes that you need to avoid making altogether.
1. Stop forgetting about your new subscribers
It happened, finally. You landed a new subscriber, but now what do you do? If you answered wait a few days and then hit them with an email outlining your great product, you are doing it wrong. This is a huge mistake. The first email you need to send is a welcome email. The first email you send tends to be the most read email. Why? This is when your readers are most engaged with you and your brand. They just signed up for your email marketing. You are fresh, new, and exciting in their minds.
There is no right or wrong way to write a welcoming email really. Some can be humorous, while others no-nonsense and straight down to business. The thing that matters is that it represents you All welcoming emails should have the following:
- Welcome the reader
- Introduce yourself or the business
- A good lead into what will follow
If you want to keep your subscribers' attention then leading with a great welcoming email is essential and since it sets the tone for all of your other emails, it paves the way for future sales.
2. A mismatch between your campaign and reader expectations
Your subscribers are there because your brand and company intrigue them, and you are offering them something they need or desperately want. So, if your email content doesn’t back up their expectation, they are going to click unsubscribe pretty quickly.
“The content you send out to your email list needs to be well thought out, of high quality, and consistent with your company branding. You will lose money and subscribers if your email marketing doesn’t live up to your reader’s expectations.” explains Ray Schmid, a tech blogger at Paperfellows and Coursework Writing. If you lose a subscriber, the best email copy won’t matter because they won’t be reading it at all.
How do you fail at meeting expectations? There are two key things that cause a mismatch:
- Not sticking to your promised schedule-if you said a weekly email, then deliver on it.
- Not sticking to your chosen topic: If you promised to blog tips but are sending emails on weight loss tips, then they are going to bail on you pretty quick.
Keeping these two points in mind when you are crafting your email content will help you avoid creating a customer mismatch.
3. You Forgot to include the Call to Action
The CTA is a crucial part of your email campaign and forgetting can cost you money. Whether the content is a blog post or landing page or an email, a call to action needs to be included. The Call to Action encourages your subscribers to engage with your content. Your audience is likely highly intelligent, however, without a call to action, they might overlook what you want them to do with your content. You have to give them some guidance in the right direction and a CTA is a way to do this.
Before you write the first word of your email, have a clear vision in mind of what you want your reader to do. Are you promoting your content? Selling a new product? Providing a service? Then focus on the email contents, leading them to the outcome you want for them.
Then, make the call to action easily recognisable and relevant to what you want your outcome to be. Your CTA needs to be the following:
- Easy to find
- Using the right words
- It’s message needs to be clear and concise
- Repeat the message when appropriate to do so.
4. Forgetting about your mobile users
If you want to send your email conversion rates plummeting, this is the mistake to keep making. Up to 70% of your email content will be opened on a mobile device, thanks to smartphones and tablets. If you are not ensuring that your emails are being formatted for multiple devices, then you need to start doing this.
When you format for mobile devices, think simple and clean, with images and text that is easily readable on a small screen. Single column content, with images no bigger than 600 pixels is the best design here.
Bear in mind that if you don’t have the ability to optimize your content for mobile devices in yourself, there are services available that can do it all for you, so you are freeing up precious time.
Always test your emails on several mobile apps, so you can troubleshoot any errors, and make sure that your content is coming across the way you meant.
don't forget your mobile email users
5. Lack of professionalism
If your emails look too amateurish or worse, dodgy, you will lose subscribers. “If your content is coming across like a scam instead of a legitimate offer, then you will lose subscribers and ultimately, sales” says Patricia Bonner, an email marketer at Eliteassignmenthelp and Lia Help. Here are several things to stop doing to help your content look more professional:
- Bad spelling/grammar- There really is no excuse to send out copy with spelling and grammar mistakes. It makes your email campaign look unprofessional and it can cause confusion, especially if your message becomes ambiguous. Always utilise a spellchecker and consider checking your grammar in a program.
- Leave out attachments- the professionals leave these out and so should you. Unless of course the reader specifically signed up to receive a PDF, just don’t have attachments.
- Stock images- Bad stock images that have been recycled over and over again hurt your chances of retaining subscribers and making conversions.
- Avoid swearing- Most market niches won’t be impressed by your colourful language so if in doubt, leave it out.
6. Using cliches and heavy sales wording
People don’t like heavy, syrupy sales pitches. If you come on too strong, you will more than likely turn them off and they will surely unsubscribe. The same will happen if you use the same old cliches.
Your readers are subscribed to other email marketing campaigns and chances are even though you think your business or product is unique, they won’t see it in the same way, and it will look like every other ad campaign in their inbox.
If you want to avoid sounding like everyone else, try these easy tips
- Personalise your emails-Write your copy like you were writing to a friend, not a salesperson.
- It’s about them, not you- You are trying to sell your product or service to the customer, not to yourself. Talking about you and your needs all the time won’t make sales conversion. Instead, focus on what your subscribers need and want. Focus on the benefits your subscribers will get from using your product or service.
- Good subject lines matter-Write clear and unique subject headlines instead of recycling the tired old formula that other marketing campaigns use.
7. Too Many Images
They say a picture is worth a thousand words, but too many pictures and stock images can hurt your email campaign.
“Stock images make your email marketing seem impersonal and don’t really reflect your brand and your company vision. It’s best to include original photography where possible, or if you are going to use stock images, be sure to think carefully and make sure it fits into your overall branding,” advises Elias Riddles, a writer at Boomessays and Essayroo.
don't use too many images
It’s common for email users to read emails with images turned off. The two biggest reasons for this are for security against spammers. The second reason is speed. So, if people turn off images, does this mean you shouldn’t use any images? No, definitely not. But it does mean you need to use images sparingly.
One way to get around this is by using alt text, which is a text that replaces an image when it fails to load or is blocked by the service. Good email marketing services let you add alt text without having to know HTML code.
8. Waiting too long to start your email marketing campaign
In today’s fast-paced, digital world, it’s easy to fall into the mindset that email is just a bit old-fashioned and therefore shouldn’t be a marketing priority. This is simply not true. There really is no time like the present when it comes to starting your email campaign.
Email marketing campaigns pair nicely with SMS marketing strategies. You can even use your SMS marketing to send subscribers reminders to open your marketing emails, making sure your subscribers never miss an email. This eventually will lead to more conversions and up your overall sales.
9. Making it about the numbers
A lot of people these days focus on waiting until they have the right number of subscribers or views or the right number of sales. This is a mistake when it comes to email marketing campaigns. The focus needs to be on the following:
- Company goals
- Audience’s awareness and overall need
- Using every email to bring the customer to a point of meeting that needs and making the sales conversion
If you are waiting for the perfect opportunity you are missing out on potential subscribers and that means customers and sales.
10. Letting negative criticism dictate your email marketing campaign.
You send out an email. Then you get a response of “Stop selling to me” or “Your product is lame and too expensive; I am not interested.” These responses stick in the back of your mind and create a negative mindset and before you know it, you shy away from emailing your content at all. You start trying to change it, or worse don’t even send your emails out anymore. People don’t like what you are selling, so what is the point?
Remember, not everyone will like or need your product. It’s ok to lose the subscribers who do not want or need what you are selling. If you have a good email campaign that is getting decent conversion rates, then don’t try and fix something that isn’t broken because a few people responded negatively.
11. Using broken links.
There is nothing more frustrating for an email subscriber as when they go to click on the provided link, and it doesn’t work. This is a fairly common mistake that you really need to avoid. It looks really unprofessional, and you will come off as not taking your content seriously.
Part of your email editing process, as was mentioned previously, needs to include making sure all your links work. Otherwise, your campaign will utterly fail, and you will have wasted time and ultimately money.
don't use broken email links
12. Not tracking your email campaign.
How will you know if your efforts are successful if you are not tracking your email campaigns? The answer is you can’t, and that is a huge problem. You could be wasting time, resources, and money, as well as losing existing customers and subscribers.
When you design your email campaign, incorporate tracking programs that will identify what messages work and get your subscribers' attention and which ones end up straight in the bin.
Many CRM software systems include email tracking tools, which great marketers use.
These are the 12 mistakes to avoid making in your email marketing campaign. These mistakes can be easily rectified by investing a little more time and attention into creating email content and using technology to help where possible.
Emily Henry is a writer at Law Essay Help and Thesis Writing Service. She writes about email marketing. Also, she is a tutor at State Of Writing.
Personal Qualities You Need to Have a Successful Email Marketing Career
Do you want a career in email marketing? It is essential to have certain qualities if so. We will discuss these qualities and why they're necessary for success in this blog post.
These personal qualities help you be successful because they allow you to be more creative with your work while also helping you think critically about the problems that come up. They also enable you to research independently without having any complications arise or get stuck when doing something like using new software. These qualities make it easy for others around them to communicate with marketers and listen to the audience. So, let's see what personal attributes a person should have to become a successful email marketing manager and have a great career!
Attention to Details is Crucial For Email Marketer
You don't need to be pedantic and waste time on everything, but you need to pay attention to the nuances that contribute to the promotion of the product. Becoming an email marketer will be complicated for you if you've ever given a gift without a pretty package, aside from its cost. You have to think holistically and see the whole picture, and it doesn't matter if it is about the brand as an entire or a specific product. Everything should be interconnected. Striving for an ideal that cannot be achieved will force you to improve your work every time. Missing one small detail can negatively impact the result.
Responsible Attitude to the Process
Many people have various ideas constantly spinning in their heads, remaining in their infancy. A person can see a similar project from another person and is soon left face to face with your disappointment. Let's be honest, which reader didn't have a great business plan that never saw the light of day? It is essential to realize that starting your own business is quite tricky, so you need to be responsible for those who already have this business, moreover, who trust you.
Ability to Plan
Many people know how to come up with exciting moves, but not everyone succeeds in implementing them. There are simply no guarantees of success. Many details need to be met to achieve positive performance, and you need to feel the situation and plan your actions carefully. Punctuality in work adds pluses to this skill and focuses on productive activity.
Constant Self-development
It is essential for all professions, not just marketers. The specialty constantly reminds us that data is out of date. For example, an email marketer makes a lot of edits when writing a dissertation because every time a new product, players and methods of attracting consumers appear on the market. A person is limited in professional growth if you do not see the point in constant training, and therefore, are doomed to lose to more robust competitors.
Currently, the discipline of email marketing is transforming dynamically. The profession is enriched with new technologies used to study the target audience, analyze its interaction with brands, communicate with it, and analyze its performance. Moreover, consumer behavior patterns are being revised and changed more often than ever before. It obliges the modern email marketing specialist to develop an external environment where people carry out their professional activities.
We can say that the top quality is the desire and ability to constantly learn, improve professionally and regularly take inventory of their skills to abandon the outdated and replace them with new ones.
Organizational Skills
Since every email marketer communicates with all company divisions and begins to implement his strategy from the inside, they must correctly plan and prepare everything to offer the market an already formed brand, product, service, etc.
Foreign Language Skills
Being a good email marketer means always keeping your finger on the pulse of the global situation in goods and services. A private English teacher in a short time will help you build a professional vocabulary, thanks to which you can study fresh materials on the Internet from primary sources.
Knowing the language, an email marketer can:
- create an excellent career;
- apply for a place in a large international company;
- conduct marketing campaigns in English and present them favorably;
- work with foreign clients.
Ability to Listen and Risk
An email marketer can lose the point by skipping a snippet of what you said and end up doing extra work. Each stage should be recorded on paper, in memory, in a file, and anywhere. The main thing is that you can reproduce the information at any time.
These skills can help act clearly and competently in unplanned situations. It will help when you are on a deadline or lose control for a while. A person can simulate a specific episode to not panic in the future when there is a real threat of a project failure.
Social Skills
Social skills are crucial for a great email marketer. Someone is given this skill from birth, but you should not give up hope if it is not there. Develop it in stages, fighting with your nature and going against the inner voice of doubt. The result is worth spending your time and energy on.
Trends Prediction
It is one of the many qualities that come with experience. Of course, you can and should strive for this right now, but you will gain real momentum only after years of experimentation.
Performing Good Under Pressure And In Team
Here is one more valuable quality for all professions. The ability to overcome setbacks with your head held high distinguishes a true professional from an ordinary employee. Regardless of the company's setbacks, a marketing professional should not lose faith in himself and his ability to work. It's even better if you know how to find opportunities for a quick recovery to maintain the desired level of productivity.
Another critical skill is collaborating with other people in a team, but this is a moot point. Is it possible to learn this? Having all these qualities does not guarantee you a job as a marketer. You need to understand that everyone's start is different, and it is easier for one, but it is more complicated for the other. The main thing is the desire and desire to be realized in your favorite profession.
Ability to Focus and Adapt
The ability to adapt to frequently changing conditions is also essential. The email marketer should not be attached to experience and act according to a template, even once thriving. The specialist must be open to new circumstances, knowledge and take the challenges of change with interest.
The ability to focus attention on achieving goals is crucial as well. There are so many distractions in the era of information oversaturation that it is not difficult to get carried away by something secondary. Still, like an icebreaker, the email marketer must confidently go and lead the company's business to achieve its goals.
An email marketing manager must use different approaches and be open to new technologies and new views on familiar problems. They also should be able to abandon the chosen course and switch to other work methods if existing solutions lead to failure.
Creativity
Be energetic and set the right mood for your colleagues. Email marketers are at the forefront of any company, and they lead the way to customers, and the rest of the organization follows them. Marketing efforts largely determine the outcome of the entire company, so the marketer must inspire colleagues to win.
Creativity is necessary to make attractive advertising communications and to search for non-standard moves in conditions of a limited budget, which is always not enough to implement everything conceived.
Literacy
A single grammatical mistake can change the meaning of advertising communication, and all preparatory work and budgets can be wasted. The point is not that literacy is needed, like any person, when writing their texts. Every email marketer has to coordinate and approve advertising materials and layouts at work. They put their signature on them, which means they are fully responsible for the correct execution, including grammatical errors.
Multitasking Skills
Today, an email marketer is obliged to combine many competencies required of them at any time – for example, copywriting, design, web design, targeting, analytics, etc. A great email marketer still needs to understand the essence of these works even if the marketer is lucky and bypasses this duty. To demand the desired result, you need to know how it is achieved.
Final Thoughts
Certain qualities can help you if you want to be a successful email marketing manager. These include being creative and analytical with how you approach campaigns, having good communication skills to coordinate the digital team well, managing your time wisely so that it all comes together at the end of the day, and more.
Once you know what these qualities are for yourself or if you're looking for someone else who might have them already, then focus on developing those traits to make sure they come through in every campaign.
Mass Email Services: How to Choose the Best Email Mass Mailing Service
Introduction
Mass email services are still one of the most effective ways for businesses to reach and engage a large audience. Whether you’re sending newsletters, promotional campaigns, product updates, or customer follow-ups, email continues to deliver strong results. In fact, industry benchmarks show that average open rates across many industries exceed 30%, making email a reliable and measurable communication channel.
However, as companies scale, traditional email systems like personal inboxes or basic CRM sends struggle to meet volume, automation, and deliverability needs. That’s where a dedicated email mass mailing service comes into play, enabling teams to automate workflows, segment audiences, and execute campaigns with precision.
For organizations using Salesforce CRM, solutions like MassMailer turn email outreach into a seamless, scalable experience by removing native send limits, enabling real-time engagement tracking, and integrating campaign management directly into the CRM.
Whether you're evaluating providers or refining your bulk email strategy, this guide walks you through the key considerations.
Ready to streamline your bulk email strategy? Let’s dive in.
What Are Mass Email Services
Mass email services are platforms that allow businesses to send bulk emails to large groups of contacts in a structured and controlled way. Instead of relying on scattered email threads or manual sends, teams can manage campaigns from a centralized system and communicate with thousands of recipients at once.
These services are commonly used for newsletters, promotional campaigns, event announcements, onboarding sequences, and customer updates. They help standardize messaging and keep outreach consistent across departments.
As communication becomes tied to sales pipelines, customer journeys, and marketing campaigns, businesses need more than just the ability to send emails. They need visibility and accountability. Mass email services provide a system where outreach can be tracked, engagement measured, and records maintained in an organized way.
For Salesforce-based teams, MassMailer allows bulk email execution directly within the CRM, keeping communication aligned with leads, contacts, and opportunities without moving data outside the system.
To see their true value, it helps to compare them with tools many teams already use daily.
Let’s look at how a dedicated mass email service differs from Gmail and Outlook and why that difference matters.
Mass Email Service vs Gmail/Outlook
Gmail and Outlook are reliable tools for everyday communication, but they are not built for structured bulk outreach. As campaign volume increases, limitations in sending capacity, automation, and reporting become more noticeable.
Below is a side-by-side comparison:
| Aspect | Gmail/Outlook | Mass mail service |
|---|---|---|
| Daily Sending Limits | 500-2,000 emails/day emails/day (varies by account) | Scalable bulk sending infrastructure |
| Campaign Reporting | Basic or none | Advanced open, click, and bounce tracking |
| Automation Workflows | Limited | Trigger-based sequences & drip campaigns |
| Segmentation | Manual lists | Advanced audience segmentation |
| Compliance Tools | Manual management | Built-in unsubscribe & suppression handling |
| CRM Integration | Limited/external sync | Native or deep integration |
| Scalability | Restricted by platform caps | Designed for high-volume outreach |
For Salesforce users, MassMailer operates directly within the CRM, eliminating external sync requirements while supporting bulk email execution at scale.
Evaluating these differences helps clarify why many growing teams transition from basic inbox tools to purpose-built mass email services.
To make the right decision, it’s important to understand what capabilities truly define the best mass email service and which features directly impact performance, scalability, and results.
Key Features to Look for in the Best Mass Email Service
Choosing the best mass email service isn’t just about sending large volumes of emails. The right solution should support strong deliverability, automation, segmentation, reporting, and seamless CRM integration.
The following features often distinguish scalable mass email services from basic bulk sending tools.
1. High Deliverability and Infrastructure
Inbox placement directly affects campaign results. A reliable email mass mailing service should support authentication standards such as SPF, DKIM, and DMARC, along with bounce handling and sender monitoring. Deliverability management becomes increasingly important as sending volume grows.
2. Automation and Workflow Capabilities
Automation ensures consistent communication without manual intervention. Trigger-based campaigns are proven to perform better than one-off blasts. According to Salesforce’s own State of Marketing report, 49% of marketers say automation is critically important to their success, with workflows directly tied to revenue outcomes.
3. Segmentation and Personalization
Segmentation isn’t just a nice-to-have. It drives engagement. Research by Mailchimp shows that segmented campaigns see open rates as much as 14.31% higher than non-segmented campaigns, with corresponding increases in click-through performance.
4. Analytics and Performance Tracking
Campaign optimization depends on clear reporting. Open rates, click-through rates, and engagement metrics should be centralized for analysis. Centralized reporting improves accountability and optimization.
5. Compliance, Security, and Integration
Email compliance requires unsubscribe management and suppression handling. Security is equally important when handling customer data. Seamless integration reduces duplication risks and supports operational efficiency.
When these capabilities are evaluated together, integration depth and operational simplicity often become deciding factors.
That’s where many teams narrow their focus and consider solutions that closely align with their existing CRM workflows, leading them to evaluate platforms like MassMailer
Why Teams Choose MassMailer After Evaluating Mass Email Services
When evaluating mass email services, Salesforce-driven teams often move beyond feature comparisons and focus on structural alignment. Specifically, they consider whether email execution operates inside the CRM or alongside it and how that affects scalability, visibility, and operational efficiency.
MassMailer’s services are built specifically around Salesforce-native execution, deliverability control, and campaign scalability. As a result, outreach becomes embedded within CRM workflows rather than operating as a disconnected layer.
1. Salesforce-Native Bulk Email Campaign Execution
MassMailer enables bulk email campaigns directly from Salesforce objects, including Leads, Contacts, Campaigns, and custom records. Campaign creation, audience segmentation, and execution occur within the CRM interface.
Unlike external tools that require exported lists, engagement activity is written directly to Salesforce records. This keeps outreach embedded within pipeline management rather than separated into a marketing-only dashboard; a distinction that becomes clearer when comparing Salesforce mass email approaches across platforms.
This structure reduces reconciliation overhead and keeps reporting centralized.
2. Removal of Salesforce Email Sending Limits
Salesforce enforces daily email caps that can restrict high-volume outreach. As campaign frequency increases, these limits often require batching or manual distribution across users.
MassMailer removes those native restrictions while maintaining CRM-based execution. Teams can scale outreach without altering workflow structure; a practical advantage for organizations navigating Salesforce email limits as campaign volume grows.
Scalability becomes architectural rather than procedural.
3. Built-In Salesforce Email Automation
MassMailer integrates with Salesforce Flow Builder and Process Builder, enabling triggered alerts, lifecycle emails, and drip campaigns to run directly within CRM workflows.
Automation logic remains aligned with record updates rather than operating from a disconnected marketing layer. This reduces dual-system complexity and supports structured Salesforce email automation tied to real-time data changes.
Workflow consistency improves because business rules and communication rules live in the same environment.
4. Real-Time Email Tracking and Activity Logging
MassMailer logs opens, clicks, bounces, and unsubscribe actions directly to Salesforce records. Engagement metrics become part of the CRM activity timeline, not an exported marketing report.
This embedded visibility aligns with broader Salesforce email tracking and activity logging practices, ensuring engagement signals inform follow-up timing without sync delays.
Sales and marketing teams operate from the same data layer.
5. Deliverability Infrastructure and Sender Reputation Control
As outreach volume increases, authentication setup, bounce handling, and sender reputation management directly affect performance.
MassMailer supports structured authentication configuration, bounce management, and IP warming strategies: critical components of maintaining Salesforce email deliverability and avoiding spam placement.
By consolidating email deliverability controls within the CRM context, organizations reduce reliance on fragmented infrastructure tools and maintain greater oversight of sender health.
6. Bounce Management and Email Verification
High bounce rates degrade sender reputation over time. MassMailer supports email bounce management and email verification processes to maintain database hygiene.
Proactive management of invalid addresses aligns with established Salesforce email verification and bounce management best practices, helping protect long-term campaign performance.
The operational impact of CRM-native email execution becomes clearer in live deployments.
For instance, Sandy Hook Promise, a nonprofit organization managing large-scale donor communications within Salesforce, needed a way to centralize outreach without relying on external marketing systems. Their team faced challenges with engagement visibility, deliverability oversight, and the administrative effort required to reconcile reporting across platforms.
By running bulk campaigns directly inside Salesforce using MassMailer, donor engagement activity became embedded within CRM records. Campaign execution, tracking, and deliverability monitoring were consolidated into a single workflow. This reduced manual reconciliation and improved coordination between outreach and donor management teams.
Rather than expanding their technology stack, they streamlined communication inside the system they already relied on. This shift reduced complexity while improving coordination.
How Mass Email Services Improve Automation and Workflow Efficiency
Mass email services replace manual outreach with structured, automated workflows, improving consistency and reducing operational effort.
- Centralized Campaign Management: Campaigns are created, sent, and tracked in a single system, reducing errors and fragmented processes.
- Trigger-Based Communication: Emails respond automatically to lifecycle events or CRM updates, ensuring timely engagement.
- Reduced Administrative Overhead: Unsubscribes, bounce management, and list maintenance are handled automatically, saving time.
- Improved Sales and Marketing Coordination: Shared visibility into engagement helps teams align follow-ups, prioritize outreach, and track emails.
MassMailer supports these workflow improvements by enabling bulk email execution, automation triggers, and engagement tracking directly within the CRM. As a result, tool fragmentation decreases while visibility increases.
With workflows streamlined, the focus shifts to choosing the right mass email service for your specific business needs.
How to Choose the Right Mass Email Service for Your Business
Selecting the right mass email service requires balancing technical capability with operational fit. Rather than focusing solely on pricing, teams should evaluate how well the platform supports their communication goals and long-term scalability.
Step 1: Define Your Email Goals
Firstly, start by identifying your primary use case. Are you running promotional campaigns, lifecycle automation, CRM-triggered alerts, or notifications? Hence, without clear objectives, platform comparisons become vague.
Step 2: Estimate Your Sending Volume
Understand your monthly email volume and growth projections. As volume increases, infrastructure stability becomes critical.
Step 3: Evaluate Automation Requirements
Determine whether you need simple drip campaigns or advanced event-based triggers tied to CRM activity. Automation depth should match your workflow complexity.
Step 4: Assess Technical and Integration Needs
Consider how the platform integrates with your CRM and internal systems. Native integration reduces duplicate data, sync errors, and reporting inconsistencies.
For Salesforce-driven teams, solutions like MassMailer offer CRM-native execution, eliminating external list syncing while maintaining engagement visibility inside the system.
Step 5: Consider Budget and Scalability
Look beyond initial pricing. Instead, evaluate how costs scale as your list grows. Long-term value depends on infrastructure stability and support.
With these criteria in place, the final decision becomes less about comparing feature lists and more about selecting a solution that fits seamlessly into your existing processes.
Conclusion
Choosing a mass email service is not just a technical decision; it’s a strategic one. As communication volume grows and customer journeys become more complex, managing campaigns with clarity and visibility becomes essential. The right solution should strengthen your workflows, not make them more difficult.
Furthermore, evaluate how well your current email processes align with your CRM, sales pipeline, and reporting needs.
For Salesforce-driven teams, MassMailer provides a structured approach to bulk email execution, workflow automation, and engagement tracking directly within the CRM. If you're looking for a more integrated and easy to expand to manage mass email service, then the next logical step is to see it in action.
Book a demo with us to explore how it can simplify your email campaigns, remove sending limitations, and improve communication within Salesforce.
Taking a guided demo can help you evaluate whether it aligns with your team’s goals and growth plans.
Email Subject Line Tips to Make Your Open Rates Skyrocket
Despite the roaring success of apps like WhatsApp, Viber, and Snapchat, good old email still remains the single most important tool for business communication.
However, with clickbait titles and constant social notifications everywhere, getting and keeping people's attention has become more challenging than ever.
So, here's a crash course in grabbing your leads by the shoulders and making them listen to the pitch from the get-go.
Be Personal
Mail merge has been around almost 40 years; learn to utilize it! Add your potential client's name to the opener, and as they scan their inbox, they can't help but do a double take. Everyone loves to see their name in print.
Keep It Simple
Overly wordy titles with too much detail can put people off; their eyes glaze over if you include jargon, serial numbers, or lengthy preambles. Think Hemingway: he famously wrote a classic short story in six words. If you find yourself being a little too wordy (or not wordy enough) consider working with a content writing service to get the creative juices flowing.
Mystery
We all like a quick puzzle. Add intrigue to someone's day by posting a cryptic question or unusual statement as your subject line. To find the answer, they'll have to click through to the body (and read your pitch).
Urgency
Traditional advertising recommends a strong 'call to action,' which can be put in the subject line, or as an alternative, you could subtly introduce a sense of 'gentle panic' by asking a truly compelling question.
Humor
Simple, but not easy. Hitting the right note with an informal, jokey title can sometimes be the most effective way to catch the attention of a weary exec. However, get it wrong, and you're going to turn them off immediately. This shows the importance of our next tip.
A/B Testing
If you're not sure which potential email subject will get the best responses, don't leave it to chance, get hard data. Many email services will track multiple campaigns and allow you to test variations until you finally crack the nut. News organizations do this with fresh articles and will alter headlines depending reactions.
Lists
As every self-help author is aware, a list can sell almost anything (and almost anything can be made into a list!) It's human nature to be attracted to an ordered pile of information instead of a chaotic lump of facts. You’re reading this article, aren’t you?
Friendly But Not TOO Casual
The temptation may be strong but avoid filling your subject line with flashy attention-grabbing characters. Today's software and on-screen keyboards are stuffed with faces, cartoons, and emojis. It's all too easy to allow our social media habits spill over into business but hold back. Stay professional and allow at most a single unusual character in your opener -- this includes unnecessary exclamation marks!!!
Scarcity Adds Value
No one likes to be the only one 'missing out' on something. Try suggesting that your stock is running low, that there are only a few days left to act, that this is a limited-time offer, or that it's the very last chance to avail of your service. FOMO has been a primary driver of commerce since ancient times.
Technical Questions Before You Launch
When the email arrives at the recipient's device, will a real name show in the FROM field? Can they reply directly to your email? How much of the subject line appears as a preview? Will the email displayed properly in all clients? Would the campaign benefit from an embedded tracker? Have you chosen the correct day/time to capture your market? Will it trigger common spam filters?
Lure 'em in with $
Nothing says "I'm ready to buy" like dollar signs. People are conditioned to think that anything that costs money is desirable, and your email subject line could be the tipping point between click or nothing else.
Immediate Benefit
Never write an email subject line with nothing but a web link. Most people will hesitate before clicking through if they don't understand what it is they're going to get. Since a subject line has a limited number of characters, you only have a few short words to try and convey the value of your offer.
Concise & Clear
Subject lines need to be as short as possible. If you find yourself filling over 20 characters you've probably got too much going on and it's time to consider another option. However, that doesn't mean the shorter is necessarily better. Just don't cram more than one thought into a single line. A huge part of effective copywriting is choosing the right words. It's unlikely you'll be able to come up with a concise, clear sentence in your first draft, so why not brainstorm phrases and test the best parts later?
___ is an excellent choice
This may not sound like much but it's surprisingly effective in practice. It implies that the recipient is about to uncover something extremely valuable and should immediately take interest.
Try ___ for $1
Putting a price on your offer instantly gives people a reason to give you their attention. Why $1? Because it's an amount that almost any recipient would be willing to pay for something to see if it works. If you're offering your service for free, just drop the currency symbol and replace it with another word like 'free'.
Prove You Know Me
If you've done your research before emailing someone this could be a great way of showing that you're not just spamming them. Right out of the gate you're showing a real connection, and it can be a powerful way to motivate them to reciprocate.
I've got a quick question
This is an easy way to get someone's attention. After all, they expect most emails to be requests of some kind and it also gives you the opportunity to do so as briefly as possible. You can always come back later with another email or pick up the conversation via phone if it becomes necessary.
Enclosed is [something]
This implies that the person has already agreed to something and only needs final confirmation. If someone's already committed to opening your email, there's a much better chance they'll be persuaded by your offer. It also underlines the fact that you've included an easy way for them to reply quickly, which can't hurt in terms of click-through rates.
This is a quick fix
People know that complicated things are difficult to implement and understand. If you can show that what you're offering will solve their problem immediately, then they'll be far more likely to take note. Much like "this is a limited time offer" it implies urgency without actually having to say it.
There's a special offer inside
This is exactly how it sounds. An immediate reason to open your email is so they can see what the deal is. It implies that the recipient will receive something extra for opening, and since many email clients automatically highlight links in bold or color, this can help you stand out from the crowd.
I'm going to ease your pain
This is a great way of coming across as understanding and empathetic. It's a subtle way of including the reader in the email without making it feel too personal, making them more likely to respond well. The best persuaders aren't those who try to 'sell' their offer, but rather those that make you feel like they're speaking to you directly.
You'll be glad when this is over
Another way of implying that the recipient will benefit from a certain action, and in this case, it's opening your email in order to get the best solution. That might seem like an obvious thing to say but in practice, it can be a very effective way of guiding their decision-making process.
Nobody cares about you more than I do right now
Again, this is an easy way of showing that you're not just spamming. Since you know exactly what's going on it can be very effective to include this information in your email, especially if it's something the recipient should already know about.
We need to talk
This should almost certainly be followed up with a 'here's what I want' message, but it's a great way of getting the recipient to open your email. Everyone expects an urgent message when they're on the receiving end of this line, and that can be incredibly persuasive in some situations.
This is worth $100 ___
This is a very self-explanatory 'call to action.' It implies that the reader is going to get something of great value in exchange for replying, and it's an offer that almost everyone will respond to. This should be especially effective if the thing you're offering actually costs more than $100 -- you don't even have to say the dollar amount out loud, but you can include it in the subject line.
10 Top Email Marketing and Deliverability Tips You Should Know
According to a report, over 20 percent of emails we send never reach the inbox. Instead, they end up in the spam folder or get lost altogether. That means, every one in five emails that you send never makes it to the recipient’s inbox. All of this combined can significantly affect your email campaign performances in the long run.
Considering the number of hours you spend drafting great email copy, designing email templates, and coming up with engaging email subject lines, shouldn’t you at least ensure that all your subscribers get the opportunity to read the sent emails?
Let’s take a look at the top email marketing and deliverability tips to boost your inbox reach:
1. Build your IP credibility and reputation
Spam has existed for almost as long as email has, and it has been growing at a tremendous rate. Today, nearly 85 percent of all emails are spam. As a result, email service providers have taken stringent measures to filter emails and ensure anything that resembles spam goes straight to the spam folder.
Email service providers assess the IP of the incoming emails to determine how trustworthy they are. In case your IP seems suspicious, there is a good chance, your email won't reach the inbox of the recipients.
That is why you need to steadily build IP credibility. If you have a new IP, start by sending out small batches of emails to people who you know are more likely to engage with the emails. After that, you can gradually increase the email volume. It's also a good idea to monitor your IP reputation regularly.
2. Track email performance stats
Pay attention to the delivery reports you get from your email service provider to identify any potential deliverability issues with your email campaigns. While open and click rates are important from a marketing perspective, you also need to focus on bounces and complaints about optimum email deliverability.
A high bounce rate or too many complaints by recipients can easily affect your sender's reputation. In most cases, high bounce rates can mean you are working with outdated subscriber information and you need to purge your subscriber list immediately. Too many spam complaints could also mean the recipients aren’t happy with the quality of content or the frequency of emails.
3. Allow subscribers to manage preferences
You need to make it as easy as possible for people to unsubscribe from your emails.
Yes, we know you are trying to retain your subscriber list and you wouldn’t want people to unsubscribe at all. But hear us out here -- If a person just isn’t interested in your emails anymore, wouldn’t it be better for them to unsubscribe instead of marking your emails as spam which could affect your sender reputation and deliverability?
Over 43 percent of people end up marking emails as spam all because they can’t find the unsubscribe button easily. Therefore it's necessary that you allow subscribers to manage their preferences and make unsubscribing as easy as possible.
You should include a link to unsubscribe at the bottom of all the emails you send out. It's also a good idea to add a ‘Manage Preferences’ link in your emails which subscribers can use to change their email address and the frequency of the emails they receive.
4. Monitor domain for blacklists
IP addresses get blacklisted when they receive a large number of spam complaints in a short span of time. You don’t even have to be sending spam content to get blacklisted. If you are using an email service provider with a shared server, then your email deliverability can get affected if someone else on the shared server has been flagged as spam.
It's way easier to avoid getting on a blacklist than it is to get out of one. If you are already on a blacklist, you should stop all your campaigns and focus on getting off of them. Sending emails from an already blacklisted domain will only make things worse.
To avoid getting blacklisted, keep your subscriber list in check, adopt good email sending habits, and consider getting a dedicated email server instead of a shared one. You should also use separate domains and IP addresses for prospecting emails.
5. Go for non-spammy subject lines
No matter how engaging your email content is, it is the subject lines that determine whether a person will open your email or not. As email service providers come up with more and more sophisticated algorithms to filter out spam, it's important to avoid spam phrases in general that can lead your emails directly to the spam folder, or worse, get you blacklisted.
Some of the many phrases that can be marked as spam include:
- Quick money
- Eliminate debt
- Free !!!
- Limited time offer
While there is no single list that you can use as a reference, it is a good idea to write subjects that offer genuine value to your subscribers without sounding too sale-sy or pushy.
6. Personalize your emails
Adding the recipient’s name at the start of the emails can increase your open rates. You can further personalize your emails by adding accurate sender information too -- which can be your brand’s name or yours. Ideally, you should add a name in the sender field to create a sense of familiarity and remind subscribers that there is a person behind the email who is trying to reach out to them. You can also add the sender name as ‘[Your Name] from [Company Name]’ to increase brand recognition.
But whichever way you choose to go, make sure to stay consistent with the sender name. Don’t flip flop and keep changing the sender name as it can make things confusing for your recipients. Consistent sender names allow recipients to instantly recognize who the emails are from which will, in turn, lower the chances of your emails getting marked as spam.
7. Review your email content before sending it through
Before you hit the ‘send’ button, make sure to review your email content thoroughly to ensure there aren’t any issues and your recipients are able to view the email properly.
Here are some tips that you should keep in mind:
- Send your email both in text and HTML format
- Preview emails on various devices
- Allow people to view your email in a web browser
- Include ALT text for all the images in your email
- Avoid using red font and large images in your emails
- Don't use flash or Javascript in the email content
- Review all the links in your email and ensure they lead to the correct destination
8. Stick to a consistent schedule
It's necessary to have at least some level of consistency in your campaign timings because an erratic schedule can quickly send your emails to spam. Bombarding your subscribers with too frequent emails can easily annoy them. On the other hand, sending emails too infrequently can lead to decreased brand awareness.
The idea is to create a consistent email schedule that allows you to share fresh and interesting content with your subscribers without overdoing it or going completely MIA for a long time. The right schedule will be different for everyone, which is why it's best to experiment with different sending intervals and frequencies to find the one that works for you.
9. Clean up your subscriber list regularly
There is a definite connection between email engagement and deliverability. The more people open your emails and engage with them, the higher reputation and trust you will have. But keeping inactive and unengaged users in your email list can end up damaging your deliverability rates as well as reputation. It is not just important to know to who you should be sending emails, but it's just as important to know to who you shouldn’t be sending emails.
Not sending emails to inactive subscribers that aren’t engaging with your emails is another way to boost email deliverability. That is why you should clean up your subscriber list regularly and create a dedicated suppression list of subscribers to who you do not wish to send any future emails.
Of course, the question here is -- how long should you wait until you move someone from your subscriber list to your suppression list?
It all depends on your sending frequency. The higher your email sending frequency, the shorter the period of time for adding someone to the suppression list.
10. Conduct routine email deliverability audit
Following the best practices to improve deliverability can work to a great extent, but not when your email deliverability has already taken a hit. If you have been noticing a consistent decline in your open rate and bounce rate, even when you have been doing everything right, it may be time to conduct a deliverability audit to check for any underlying issues. In fact, it is recommended to conduct routine audits every 4-5 months to ensure you can identify issues before they cause any severe consequences.
Let MassMailer do all the work for you
MassMailer can help you conduct regular email deliverability audits and subsequently improve email campaign performance. The email deliverability audit report includes all the major factors like:
- Email infrastructure for SPF, DKIM, DMARC, and BIMI
- Domain and IP reputation
- Recipient list validation
- Inboxing placement rate
- Historical reports analysis for bounces, blocks, opens, clicks, unsubscribes, and spam reports
- Custom domain tracking
- IP warm-up
Real Estate Email Marketing: 5 Ways to Re-engage Your Sphere of Influence Contacts
The real estate market is notoriously competitive, so the next move you make matters.
Whether you’ve been an agent for one day or 30 years, your sphere of influence (SOI) is one of your greatest assets. That’s true even if you only have 100 or so SOI contacts.
While cultivating and expanding your SOI should always be a top priority, be careful not to make it your sole priority. Because, if you abandon your existing audience, you could end up losing just as many (if not more) SOI contacts as you gain.
In other words, all of the work you put into growing your SOI email list goes down the proverbial drain when you don’t invest in retaining these contacts.
This guide outlines five ways that you can leverage email marketing to re-engage your SOI contacts and spread more awareness for your business.
Let’s address the elephant in the room
Wouldn’t it be better to focus on getting new leads instead of nurturing existing ones?
It’s normal for this question to cross your mind, especially when you consider that many of the contacts in your SOI email list probably don’t have any plans to buy or sell a property anytime soon.
Take your friends, family, acquaintances, and former clients, for example. The majority of these people have already gone through the home buying process and have settled into a long-term situation. They lack purchase intent but are still part of your sphere of influence.
The natural follow-up question is: Why? Why should you give so much time and attention to contacts who don’t want or need your services?
Well, it all comes down to networking.
Someone on your SOI email list might not have purchase intent, but they probably know someone who does. When you nurture your SOI relationships, you’re more likely to be at the forefront of a contact’s mind when recommending an agent to a friend.
SOI outreach is a simple yet effective way to check in with your current contacts and generate more referrals at the same time. Statistically speaking, here are a few reasons why nurturing your relationships in this way is so important:
- Word-of-mouth marketing has a major influence on how 74% of consumers make purchase decisions.
- It can cost five times more to gain a new client than to retain an existing one.
- Without trust, 81% of consumers will decide against buying from a brand or, in your case, working with an agent.
- Customer lifetime value is 16% higher for clients that are referred by a friend (or someone else in your SOI).
Here is an example of the type of email you might send to a former client:
By maintaining good relationships with your SOI contacts, you’re actively setting yourself apart from the other agents in your area. As your SOI expands, this foundation of trust you’ve built also gets stronger.
This can lead to a major increase in new referrals, engaged SOI contacts, and revenue if done right.
The current standing of your SOI
Re-engaging your sphere of influence requires your full attention and effort, not the bare minimum.
Before you get started, you need to understand everything there is to know about your audience’s current engagement. As you peel back the layers and look at open rates, click-through rates, bounce rates, etc., take the opportunity to self-critique.
Am I sending out emails on a regular basis or once in a blue moon? Am I incentivizing my SOI recipients to open and engage with my emails? Am I segmenting my email list?
By asking yourself these questions, you can begin to draw parallels between your email output and audience engagement.
5 ways to re-engage your SOI contacts
Maybe you’ve noticed that as your SOI gets bigger, open rates and click-through rates have started to decline. Or maybe more SOI contacts are opting out of your emails and you don’t know why.
Whatever the case, there are steps that you can take to get engagement back on track.
Let’s take a look at five of the most important things you can start doing right now.
1. Re-segment your SOI email list
As you know, your SOI consists of anyone who 1) knows about your business and 2) subscribes to your email list.
However, if you group all of these people into one email list based on these criteria alone, you can expect to see consistently low levels of engagement. And that’s because your emails would need to be vague and impersonal to come across as even somewhat relevant to your entire SOI.
By segmenting your email list, you’re able to break up the mass of SOI contacts into smaller curated groups. Not only does this allow you to create more personalized emails, but segmented campaigns can also boost open rates and clicks by 14.37% and 64.78%, respectively.
When you re-segment your SOI on a regular basis, you’re able to make minor adjustments to your SOI email lists that improve the accuracy and relevance of your emails.
During this process, you can re-segment your email lists based on criteria like historic email engagement, demographics, and location.
The main reason why you want to do this is that you can isolate contacts that rarely interact with your emails and change up your messaging to re-engage this group directly.
re-segment your email list
2. Take another look at your email content strategy
Do you send out a monthly newsletter, or a one-off email every now and then? Could your emails to your SOI be more detailed and frequent?
As you re-segment your email list, ask yourself what changes you could make in order to improve the effectiveness of your emails. Then, start implementing these changes and split testing them.
Maybe you notice that your emails have the highest open rates on Wednesdays and Fridays, but the majority of your emails are sent out on Tuesdays. Try adjusting your emails’ delivery schedule to when your recipients are historically most likely to engage, and see what happens.
The idea here is to make calculated and controlled adjustments to your SOI email strategy and track which changes have the most impact on your re-engagement efforts.
As far as the copy goes, it’s also a good idea to do some market research and find out how other professionals (even outside of the real estate industry) write and format re-engagement and retention emails like the examples you’ll find on this website:
email content strategy
3. Bring more quality to their inbox
On average, people in the workforce receive 121 emails in their inbox each day. In other words, your SOI re-engagement email is competing with 100+ others for the chance to be opened, read, and interacted with.
Suffice it to say, you have to make sure that your emails stand out.
By re-segmenting your email list and adapting your email strategy, you’re already in a better position to do this successfully. The next step is to focus on the email copy itself, and the quality of your emails.
Opening your email, reading it, and clicking on a CTA are all actions that your email recipients intentionally do or don’t do. Their decision to engage or disengage is usually tied to one thing: incentive.
To revive your SOI audience’s engagement, write curated emails with a clear message and offer them some type of value (i.e., free downloadable resources, relevant blog posts, etc.).
For example, take a look at this email from Houzz, which links to articles that their email recipients in the Greenville area would be interested in:
bring more quality to their inbox
4. Don’t just guess what subscribers want, ask them directly
Building and sustaining relationships with people is part of your job, so odds are that you’ve already built a good rapport with the people in your SOI. But when it comes to email marketing, it’s not enough to guess what your contacts are interested in based on one-on-one conversations alone.
Email personalization adds value to all of your campaigns. To make your emails more personalized, you have to know with certainty what types of content and resources your audience will respond best to.
Luckily, surveys make finding out this information easy.
By sending out surveys to your different audience segments, you’re able to collect the most accurate and up-to-date data about your audience. From the results, you know exactly what your email recipients want to see more and less of in the future.
5. Go beyond email
When an SOI subscriber hasn’t opened one of your emails in months, one of the best ways to get them re-invested is to extend your outreach beyond email.
To do this, you might share more social media posts that promote your business and email list or add a lead magnet (i.e., a free resource) to your website’s landing page to incentivize email sign-ups.
By taking a cross-channel approach like this, you can reach your SOI contacts on different platforms and rekindle their interest in your email list.
Final thoughts
As a real estate agent, your specialty is dealing with properties and people. What often goes unsaid about this role, however, is that you have to act as a one-person HR, marketing, and sales team to be successful.
Whether your email engagement is at an all-time high or low, we’ve designed this guide to help you get engagement back on track and reach new all-time highs by doubling down on your SOI email strategy.
Mackenzie is a copywriter at Soundstripe, a stock music company that provides filmmakers, creators, and advertisers with royalty-free upbeat music and royalty-free folk music (among other genres) for video.
9 excellent examples of email marketing campaigns
Email Marketing is an important component of marketing. It is a rewarding strategy that boosts sales, earns new customers, and helps in retaining them.
Email marketing generates the highest ROI compared to any other marketing strategy.
According to Campaign Monitor, “AN EFFECTIVE EMAIL MARKETING CAMPAIGN ROI IS 4400% – RETURNING $44 FOR EVERY $1 SPENT ON MARKETING.”
Email marketing campaigns can fulfill different purposes when designed with a certain goal in mind. It can help you with:
Traffic Generation
— More traffic equals more conversion. Email is a powerful conduit for promoting the high-value content you publish and drive traffic to your website.
Brand Awareness
—Every subscription may not result in a sale. In such cases, you can use email marketing to remain engaged with the prospect by providing relevant content. This way you will always remain at the forefront.
Nurturing Leads
— Identify the leads with the highest buying intent and create personalized and conversion-focused emails that can nurture your leads towards a sale or make them sales-ready.
Revenue Generation
— When planned properly with a clear goal in mind, the revenue generated from your emails can multiply. You can try different approaches such as creating attractive emails, sending target emails to specific audiences, etc.
- You can push upsell (a more expensive purchase) and cross-sell ( relate purchases to the primary purchase ) chances to your existing clients through email marketing campaigns.
- You can construct campaigns to capture sales conversions from leads who are on the verge of making a purchase decision. For example, you may create “abandon cart” efforts to regain missed sales conversions.
- You can also give offers that can urge your customers to purchase from you. For example, you can offer a discount coupon valid for a limited period such as a 30 percent discount valid for 7 days.
Hence, email marketing would be the best shot for a business that wants to build a good relationship with its clients, increase its conversion rate, and grow faster.
All the above achievements are possible once you know how to create an effective email marketing campaign that stands out from the hundreds of emails being shoved into people’s inboxes every single day.
The success of email marketing campaigns depends on how well you plan and craft your campaigns. Here are a couple of things you should focus on:
Understand your target audience.
If you water down your message to make it applicable to your entire audience, you're losing an opportunity to create high-value, specific, relevant material that speaks directly to the receiver.
Understanding your audience and using email segmentation & personalization to guarantee you're sending the right email to the right people at the right time is the key to an effective email marketing campaign. If you can incorporate this into your approach, you will be able to be more creative and particular with your emails.
Establish a campaign goal.
Even if email marketing is a low-risk, high-reward activity, you don't want to send emails just for the sake of it. In other words, simply crossing anything off your to-do list will not make you successful.
Instead, be deliberate about what you want to achieve out of your emails since this will help you create the right emails for your target audience.
For example, if you want to nurture leads from MQL to SQL, you can establish a segment of MQLs and generate instructive and convincing content to take them closer to a purchasing decision.
Be smart with the subject lines.
First impressions are important. Subject lines are a small yet very important part of emails. People judge an email by the subject lines. It urges people to click on your email and read it.
If you want your email to be clicked on, opened, and read it is critical to come up with smart, creative, clear, and crisp subject lines that grab people’s attention at once.
Create good content:
Content is the king of your marketing campaigns. If you want people to pay attention to what you are saying and go through your entire email then you need to develop content that is clear, crisp, and to the point. Also, have in mind that the way you end an email can increase the reader’s attention and a will to keep engaging and communicating with your brand in the future.
Good content with good visuals will be the best way to win over your audience and make them stay with you.
Use Call-To-Action (CTAs):
Remember to focus on what you want your customers to do next. CTAs guide the customers to take the next step, which increases your email campaigns’ effectiveness.
The purpose of the CTA will differ depending on the customer’s journey stage and what you want to achieve with your email campaign. You might simply want to engage them more with another piece of content, or you might want to persuade them to make a purchase and direct them to your app or website.
A good email marketing campaign typically features one main CTA with the option of a secondary CTA. The CTA buttons embedded should be clear and powerful, without overpowering or detracting from the message itself.
Update your leads:
People often forget to check if their leads are valid or not before sending out their email campaigns. This leads to the low performance of any campaign. Validating and verifying your email list filters out any invalid, dormant, temporary, suspicious email addresses, helping you ensure that your emails are reaching the recipient’s inbox and reducing your bounce rates making the success rate of your campaigns higher. You should validate your email list every few months to see how much value the list holds and if it is worth sending out emails to those email addresses.
You can use email validation tools to maintain your email list hygiene. It will save you from unnecessary costs, bad sender reputation, and low deliverability rates.
Test your emails to be compatible on all devices:
Once you are done with your emails, double-check them before sending them out. Your emails should be suitable for all devices like desktop, tablet, and mobile on which users are likely to read them. Try sending test emails to your colleagues and across different devices and email clients to ensure they are ready to be sent to your prospects and customers.
Now that you know how to skillfully wield a campaign, it is time to learn from the marketing experts. Here are 9 brilliant examples of email marketing campaigns crafted by the talented marketing gurus that you can inspire from before getting started with your campaign:
Welcome Campaign by Michaels:
Welcome emails are important and people expect one from every brand they sign up for. The relationship between the brand and the customer starts with these emails.
Michaels has started with a Thanks email to express that they value their customers joining them. They have spoken about what their customers should expect from them in the future and how they can improve the customer experience by learning about their preferences. Michaels has also cleverly grabbed the opportunity to pocket a sale by offering a discount coupon in their welcome mail.
Welcome Campaign Example
Promotion Campaign by loft:
Loft created an extremely basic yet fun email marketing design with a banana graphic and simple text saying "Don't Let This Sale Slip Away." You might slip on a banana, but don’t let this opportunity slip away. It is a great way of notifying people about the running sale: fun and at the same time creating a sense of urgency!
Such humorous emails are often liked and remembered by the customers.
Promotion Campaign Example
User Re-engagement campaign by Dropbox:
User re-engagement campaigns are important to show that you value your customers and want them to be with your brand. Dropbox created a super cute “ come back to us” email to simply remind people that they exist and how they can be helpful. The copy is short, simple, and in no way intended to intrude.
In such emails, an incentive can be added at the end to remind people to come back to using your services. You can also add a limited period offer or discount especially for them.
Promotion Campaign Example
Product Renewal Campaign by Warby Parker:
In this email, the folks at Warby Parker clearly showed that nothing complements a new prescription than a new pair of glasses. This email is a very good example of personalization based on the need of the specific customer.
The email used the subject line “Uh-oh, your prescription is expiring” which is smart and urges the recipient to go through the email.
The email also co-markets about consulting an optometrist in case the recipient is not sure where to renew their prescription from, which is again a very clever tactic to get your customer closer to making a purchase.
Product Renewal Campaign example
Promotion Campaign by Litmus:
This is a great example of using animation for making an attractive email campaign.
The swipe motion employed provides an "under the hood" look of the tool that is eye-catching and motivates the receivers to go through the rest of the content. The copy of the email is also to the point and crisp stating the purpose of the email clearly.
The color, content, and the design of the email used work great together making the campaign interesting and a success.
Promotion Campaign example
Triggered email campaign by Topshop
Triggered campaigns are a series of automated emails generated in situations like abandoned carts, any content download, any purchase, etc. Triggered campaigns are responsible for generating 75 percent of email revenue.
Topshop here has set an example of how to remind your customers about their unfinished orders subtly and smartly. The line “We’ve got your bag!” has been cleverly crafted not only to remind customers about the abandoned items but also to demonstrate that they have kept their luggage safe all this time.
The content of the email template has also been kept simple and short with the list of the items added to the cart.
Triggered Email campaign example
Update Campaign by Trainline:
This simple update trigger campaign by Trainline is one of the best performing campaigns in the industry. 'Trainline" is a travel company that informs its customers about their approaching trip by reminding them to pick up their tickets, providing weather information, and providing other crucial information.
They also encourage users to download the app and keep up to date with new information. This is a great way to market their app when there are high chances that people will download the app for a better experience and receive updates easily. This form of interaction raises the brand's worth in the eyes of the customer.
Update Campaign example
Newsletters by Trulia:
Newsletters are one of the best ways to gain customer’s trust in you by becoming their source of knowledge. Trulia is an expert in the real estate business and it shows clearly from their emails.
The subject line used in this campaign - "Why aren't millennials moving?" is to the point and intriguing. It makes the readers eager to learn more about the subject leading to a high open rate.
Even Though Trulia won’t benefit from the readers who are not going to move it still has an upper hand. The informational newsletter will allow them to be at the top of the reader’s mind and showcase they are up-to-date with the affairs of the industry.
Newsletters by Trulia
Date Trigger Campaign by Overstock:
Many times a customer may provide incomplete details while setting up their account or in some cases, their provided phone numbers/ email addresses may no longer be in use. It is important to stay updated with your customer’s personal details to be able to reach out to them in the right way, and also for personalization & segmentation the personal details of the user like their date of birth, location, preferences, etc are required.
Here, Soybu has used one of the best ways of advising their customers to update their profile details by offering freebies, discount coupons.
Soybu skillfully entices customers to update their profile information by promising them a special surprise on their birthday, and who doesn’t like a gift on their birthday? This is a great way of retaining loyal customers and gaining new customers as well.
Date Trigger Campaign by Overstock
These were some of the best-performing email campaign examples to learn from. Now you can sketch out your own brilliant email campaign with all the help of these inspirations and tips.
Aastha Shaw is immersed in creating & developing content at Clearout & ClearoutPhone, SaaS products used for email verification and phone validation respectively. She has been creating content for websites, blogs, and videos for marketing. You can reach out and connect with Aastha on LinkedIn.
The Benefits And Importance Of List Building And Email Marketing
The Benefits And Importance Of List Building And Email Marketing
Courtesy post by: Jasmine Barnes
Look up email marketing on Google or anywhere else online. You’ll often hear people talking about how it’s the most effective method you can use to sell products or services to an online audience.
However, many online business owners don’t know or simply underestimate the power of email marketing.
With that in mind, we’ve put together the following blog post to help illustrate the benefits and importance of list building and email marketing.
Let’s jump in!
Low-Cost Marketing
One of the most obvious reasons that make email marketing so important is that it’s considerably more cost-effective than other forms of marketing.
Even when you include the cost of a premium membership with an email marketing software provider like MassMailer, MailChimp, email marketing is still more affordable than creating brochures or pamphlets, renting ad space on billboards around town, or even advertising on social media.
Plus, there’s typically no limit as to how many people you’ll be able to send your emails to, so your brand exposure is potentially unlimited!
Subscribers Want Your Emails
Another great reason to invest some time and effort in email marketing is that email subscribers must opt in before receiving anything from you.
Typically, opting-in is done when a website visitor inputs their name or contact information in a lead capture form on your website.
When this happens, that person is essentially saying that they want to hear from you and that they’re happy to receive email communication from your business or brand.
Because of this, if you’re trying to sell products or services, you’ll have considerably more luck since your audience will already be interested in what you have to say!
Flexible Marketing
Just like blogging and social media marketing, email is also a flexible and versatile form of marketing.
In other words, whether you’re launching your brand for the first time, promoting a new product, or simply sending out information about the latest news in your industry, email is a great medium to do so.
Plus, by using platforms like MassMailer, MailChimp, you’ll be able to customize your emails with your brand name and logo, which can help make your brand even more memorable.
You can create custom graphics and logos here:
Personal And Direct Messaging
Unlike publishing a blog on your website or posting on social media, email is simply more direct and personal than any other form of marketing.
Essentially, email marketing is a one-on-one approach where you can communicate directly with your subscribers.
Depending on the type of lead capture form you use, you can even capture information from subscribers, including their first and last names.
You can then step things up a notch by personalizing your email communications with this information, which will make your recipients feel like you know them by name.
In turn, when you build this type of connection with your audience, you’ll have a much better chance of making that next sale!
Data, Conversions, And Better Sales
Plus, anytime you have new news about your brand, its products or services, you can instantly send out a mass email to your subscribers, making it easy for them to click through to your website and follow your calls-to-action.
Therefore, email is a great way to inform people about your product offerings, nurture your customer relationships, or even check in with your existing customers who haven’t purchased in a while.
Additionally, with email, you’ll also be able to collect information about your audience and how effective your strategy is by testing different subject lines, email copy, and template designs, all of which can significantly impact the effectiveness of your email campaigns.
The Importance Of Email Marketing
Although SEO, blogging, social media marketing, and video marketing are all popular and effective ways to market your business, email is simply more direct and more personal, which means that it’s a better way to sell!
So, what are you waiting for?
Add a lead capture form to your site, start collecting emails, and make the most of your online promotional efforts today!
The Ultimate Guide to Email Marketing in Financial Services
For Financial services, email marketing is designed to support customers at all levels of the customer journey. For the most part, many financial services are services that businesses and individuals are going to seek out at specific stages of life. Further, many businesses and individuals already have established financial services, and must be coaxed into shifting to new service providers.
Identifying Leads for Email Marketing
Identifying and scoring leads for email marketing is often best done through Salesforce, but Salesforce has daily email limits and other email limitations per day. Even local financial institutions will often find themselves exceeding these email limits when sending out mailers to their prospective leads. Services such as MassMailer.io can be used to get around these email limitations, letting your institution connect directly with all of your best scored leads.
The Best Practices When Sending Email
Provide valuable content. Financial services need to establish their authority within the industry; customers are looking for someone they can trust. In many sectors, such as the investment sectors, customers are incredibly savvy. They need content such as white papers and blog posts rather than promotional mailers.
Make it easy to drop out. For your mailing lists to be effective, emails need to be distributed to customers who are truly interested. By making it easier to drop out of your newsletter, you increase your newsletter's engagement.
Avoid "spammy" phrases. Cash loans, lending now, personal loans all of these can trigger email blacklists and make it difficult for your email to get delivered. Over time it can even make your domain's reputation go down.
Always have a call-to-action. Whether it's just following your blog for more information or actually putting in an application, the customer should know exactly what the next step is.
Connecting With Potential Customers
Email marketing strategies for financial institutions must often focus on identifying buyersbeforethey are about to invest in a financial product. Auto loans, home loans, business loans; all of these generally begin with research. Thus, financial services need to use their marketing data to identify customers who areabout tomake purchases, such as customers who have looked up this relevant information in the past.
Salesforce campaigns are able to track the contacts that customers have made to indicate the customers that are most likely to make a purchase or be interested in a specific product. By sending out email content that is valuable to them, a financial institution can support them on their journey. Residential and commercial loan companies, for instance, may want to give customers information on improving their creditworthiness or finding the perfect property.
This builds up a relationship through email before the customer is ready to commit. When the customer finally is ready to engage with a financial product, they will have an already established relationship.
For a successful email marketing strategy, financial services need to be able to take advantage of leads, develop relationships, and analyze their data. For all of this, MassMailer.io can help. Contact MassMailer.io today to find out more about how Salesforce campaigns can be integrated directly into an effective and comprehensive marketing platform.
Email Marketing Best Practices for Educational Institutions
Email is one of the most important tools an educational institution has at its disposal. Not only does it help you communicate directly with students, alumni, and professors, but it's also an excellent opportunity for marketing. Educational institutions can reach out to former students for donations, prospective students for enrollment, and potential donors for charitable events.
Maintain Your Mailing Lists
Educational institutions tend to have large, cumbersome email lists. Some of these accounts may have been abandoned by former students long ago; others may be for now defunct vendors. Paring down your organization's email lists may make themappearto be smaller, but it makes them more valuable. The larger percentage of active accounts on a list, the higher the potential for engagement. Having large, inactive lists will only consume resourcesandmake it appear as though engagement is lower than it actually is.
In addition to removing inactive accounts, it's important to:
Make it easy for someone to opt out of emails. Of course, current students and faculty cannot but alumni, vendors, and donors should be able to. If someone truly wants to opt out of the email list, they aren't likely to engage. If they aren't able to opt out, they may instead opt for marking your emails as spam, which could hurt future deliverability.
Continue to aggressively acquire new contacts. Whether you're purchasing curated email lists or simply funneling prospective students and teachers to your organization's newsletter, it's important to always be acquiring new contacts for your campaign. Once contacts have been created, leads can be generated.
Provide Timely, High Quality Content
Whether they're alumni or donors, most people follow educational institutions to keep current on events and community news. By providing the content that they're most interested in, you can encourage them to open and read your emails and continue engaging with your institution.
Community updates, course information, event highlights, and local news are all an excellent way toadd valueto your email marketing. Once a relationship has been built, direct advertising such as asking for donations for fundraisers will be more effective.
Pay Attention to Your Limits
There are three limits you should consider when you start a marketing campaign:
Frequency. Educational institutions can often get away with fairly frequent messaging, as they are not in a "high risk" industry and are generally less prone to trigger spam filters. Nevertheless, recipients may decide to drop a newsletter if it's too frequent. Most educational institutions shouldn't exceed one email per day per recipient, and they should try to remain on a consistent schedule.
Volume. Educational institutions contact alotof individuals, and this means that they may run into Salesforce daily email limits. Services such as MassMailer.io make it easy to get around these limitations, letting you send la3rge volumes of email at once.
Size. Apart from per day Salesforce email limits, there are also some other forms of Salesforce email limitations, such as the actualvolumeof data that you're allowed to send. Salesforce requires that attachments be under a certain size; you'll need a service like MassMailer if you want to send larger files.
You can begin email marketing for Salesforce and completely integrate your Salesforce campaigns with third-party add-ons and tools. These tools make it easier to avoid any potential limits while still taking advantage of Salesforce email tracking and analytics.
For an educational institution, email marketing is all about making a connection and keeping relevant. As long as you can keep your clients interested, you'll have a valuable resource that you can reach out to when fundraising, running events, and finding new students. For more information about running an email marketing campaign (and to get started withyoureducational marketing plan), contact the experts at MassMailer.io.
What nonprofit marketers need to do to succeed in the Email Marketing
Nonprofit marketing is a different breed of animal from many other industries. Much of the marketing involved in nonprofit enterprises involves acquiring and scoring leads and maintaining a connection to existing donors. Email marketing for Salesforce, in combination with tools such as MassMailer, can make it easier to develop a consistent and effective marketing strategy.
The Unique Needs Non Profit Email Marketing Strategies
Nonprofits need to be able to identify leads that are most likely to engage with the organization. This often requires large amounts of data analysis and lead scoring. Salesforce campaigns can use data collected over time to score existing leads, but nonprofits still need to be able to reach out to new individuals.
Nonprofit organizations regularly need to complete fundraising initiatives, meet metrics, and build their relationships with the donors and volunteers that have already worked with them. Salesforce email tracking is a way to measure engagement and pursue individuals who have connected the most with the organization.
Building Relationships With Email Marketing
Email on a consistent basis. MassMailer can help an organization develop a schedule and a strategy, so organization contacts are continually reminded of the nonprofit's goals and initiatives.
Score leads. Salesforce combined with MassMailer can be used to appropriately score leads, so different email strategies can be personalized to the recipient and will, therefore, be more effective.
Maintain a solid reputation. Avoid any blacklisted or "spammy" email terms and try to avoid overly promotional materials; people want to be reminded of the organization's mission.
Provide valuable and timely data. Update leads about the progress that the organization has made, particularly projects that they themselves have worked on or contributed to.
Integrate your email. Direct leads to social media accounts and other owned media through email, to expand your reach and ensure that they are continuing to engage.
Have a clear call to action. At the end of each email, tell leads exactly what they should do next to find out about the nonprofit's current project, goals, and initiatives.
Getting Around Salesforce Email Limits
Because nonprofit organizations require so many different points of contact, it's easy for a nonprofit organization to reach Salesforce email limits. Nonprofit organizations have to contact large volumes of potentially interested leads, in addition to connecting with volunteers, prior donors, and prospective donors. Salesforce has specific limitations on how often emails can be sent, which can interfere with the email marketing campaign.
But MassMailer can be used to get around Salesforce daily email limits, making it easier for nonprofit organizations to keep up with their marketing strategies without having to worry about their email limitations per day. MassMailer also adjusts the limits Salesforce has on other issues, such as attachment sizes.
Nonprofit organizations need to develop out their marketing strategies in a way that lets them build uniquely strong relationships with their potential donors, volunteers, and other participants. Salesforce can be used to create a comprehensive strategy, and MassMailer can be used to remove restrictions that would otherwise make Salesforce difficult to use. For more information, download the trial of MassMailer today.
Why Should You Buy B2B Data Lists to Improve Your Marketing Campaigns?
When you're launching a business, the first thing you need is new leads. Before you even begin an email marketing campaign, you need to know who to contact. You can either begin sending out your top sales performers to prospect on their own, or you can purchase a B2B data list. But whether this is a good idea for your business depends a lot on your organization and its infrastructure.
The Advantages of a B2B Data List
A B2B data list gives an organization the foundation that it needs to begin building up their leads. Even a moderate quality data list gives a sales team something to start with. From there, they can contact these leads and begin scoring them. Some companies maintain very high-quality lists that are both up-to-date and detailed... but businesses will end up paying for the quality of that list.
B2B data lists can be automatically imported into many customer relationship management suites or sales prospecting suites, and from there, sales professionals can begin to immediately build up relationships and work towards sales. Many of these data lists have enough information to filter out the leads that are most likely to be helpful, ranging from industry to company size.
The Disadvantages of a B2B Data List
B2B data lists do have some disadvantages, which primarily relate to the source of the data. Purchasing a B2B data list can result in large volumes of unusable data if the list doesn't cater to an organization's industry or has not been updated in some time. Frequently a list may not have usable data at all, making it meaningless in terms of B2B sales; this is frequently found in outdated email lists, which are comprised mostly of inactive accounts.
Unlike an actual prospecting platform, a B2B data list doesn't help with scoring leads or generating useful leads. Instead, it just gives the sales professionals a contact list that they can work from. This list may also be filled with leads who aren't interested in being contacted. It is possible to potentially buy a list with someone who has placed themselves on a "no contact" registry. From there, it's actually possible to end up being fined for using a B2B data list, if the contacts on the list weren't appropriately vetted.
Ultimately,B2B data list is most useful when it is accessed through the use of a prospectingplatform or tool.A prospecting platform contains living data that is updated and accurate, rather than a B2B data list that can quickly become outdated. Prospecting platforms will help with not only generating leads but also in scoring them and building relationships with them.
Lead generation is hard. For some businesses, buying B2B data lists can help give the kickstart a business needs. But for others, B2B data lists will be largely useless; no amount of sales training or sales advice can make a useless list effective. Investing in sales prospecting from the beginning will give valuable, well-scored leads who are far more likely to commit. MassMailer is an all-in-one B2B prospecting platform that makes it easy to send emails to prospective leads throughout any industry. Sign up for MassMailer today to get a free trial.