How To Write The Perfect Cold Pitch EmailDecember 17, 2021 | by
When it comes to email marketing, cold emailing sometimes gets a bad rep. Supposedly, it’s not effective enough. But the reality is that cold emailing can be quite effective for achieving its goals, especially if it’s done right. Hence, here’s everything you need to know about how to write the perfect cold pitch email.
What Is A Cold Pitch Email and Why Do You Need It?
A cold pitch email is just what it sounds like. It’s an email you send to start a business relationship with someone you haven’t connected with before. It’s a way for you to start a conversation with the other person and to explain why the relationship you want to maintain with them will be beneficial to them (and to you).
When it comes to face-to-face interactions, you usually cold pitch people by talking to them during conferences, industry events, and so on. Cold emailing is no different in this sense, except that it is completely online and you will need to put in more effort to get the person’s attention.
Sometimes, cold pitch emails are not about offering anything just yet. You might simply want to start a conversation for now and “break the ice” as you would talking to the person face-to-face. Both online and offline, the other person doesn’t know anything about you or knows very little which is why it’s important to make a good first impression.
What’s crucial to keep in mind about cold emailing is that you shouldn’t expect instant results. In most cases, cold pitch emails are only the first step and are meant to help you find that starting point for your business relationship. You will need to send a few more emails to develop that relationship.
Most cold pitch emails contain specific information, but you can also add some things on your own. Here are the basic elements your cold email should have:
- Your real name and job title
- Your contact information (website, social media profiles, phone number, etc.)
- Personalized content specifically for your recipient
- A specific request (it can be as simple as responding to the email)
Depending on your goals, you will need to send a cold email to a particular person. For example, it could be another business like yours that you would like to partner with, an influencer you would like to hire to promote your brand, and so on. Once you know who exactly your recipient is, it will be easier to write a good cold pitch email.
Remember that cold emails don’t always have to have a commercial motive as they are often simply conversation starters. Cold pitch emails are like cold calls too, though the former is less intrusive. To help you write a good cold pitch email, here are some tips to follow:
#1 Start from Your “From” Line
Though your “From” line might seem like a very small feature that doesn’t make much of a difference in the big picture, the opposite is actually true. Your “From” line can have a direct impact on the first impression you make with your cold pitch email. It shows your recipient who sent the email which leads them to decide whether or not they want to open your email. In a way, it’s related to your subject line as the subject line also determines whether the person will open your email.
When working on your “From” line, remember that your recipient doesn’t know you yet (or knows very little about you to have any kind of opinion). You are pretty much a stranger to them, and because of this, it can be hard to persuade them to give your email a read as they will be suspicious or even dismissive about it. Some people will see your email as spam or as an unnecessary promotion, so they will just delete it without even opening it.
To avoid such situations, you should pay attention to every detail, especially your “From” line. There are several ways to customize it:
- Only your first name
- Your first name and job title/company name
- Your first name and last name
- Your first, last name, and job title/company name
What you choose will depend on the context and purpose of your email. Who is your target group or who is this specific recipient? What goal do you want to accomplish with the email? How do you want to present yourself? Answer these questions and make your decision. Try to be consistent with your “From” lines and keep in mind the recipient’s perspective.
#2 Perfect Your Subject Line
As mentioned above, your “From” line and subject line are directly related to one another as they both help you make the very first impression that will determine whether the person opens your email. This is exactly why you should pay special attention to your email subject line and maybe even take more time brainstorming ideas for it. If you can make your subject line sound intriguing, fewer people will overlook it.
The first thing you should do is put yourself in your recipient’s shoes. Imagine what they would think after reading a particular subject line you came up with. Is this the kind of reaction you want? Also, keep in mind that an intriguing subject line doesn’t mean an outrageous or controversial one. The person who reads a subject line like that will probably be more likely to just delete your email instead of giving it a lookout of anger.
In most cases, your subject line needs to do one of these three things to be effective:
- Offer a way for the recipient to improve
- Offer an unexpected solution to solve their problem
- Offer something that will help them innovate or change
To truly make your subject line stand out, try to personalize it as much as possible. You need to show that you do know the person on the other end at least to some extent (but don’t look like you stalked them). Use wording that sounds human and try to tie your subject line to your email itself. Be on topic and get to the point instead of dancing around it. You can A/B test your subject lines if you are feeling uncertain about their effectiveness.
#3 Craft A Strong Introduction
All right, the person has opened your email. What do they see now? Maisie Bell, an expert from the writing services reviews site Writing Judge, says, “Right after your “From” line and the subject line comes your introduction. This is where you should continue maintaining the impression you already made before your recipient opened your email. You have made the first step and now you are expanding on it.”
What’s crucial to keep in mind when writing your introduction is that you don’t have much time to truly catch your recipient’s attention. If they read or skim through several sentences and see that there’s nothing that interests them, they will delete your email or leave it just like that. You want to get them hooked in your introduction so that they keep reading which is why this part of your email needs to be just as intriguing as your subject line.
Most marketers assume that the intro is where you talk about yourself, your company, what you do, and all that information that will most likely sound quite boring to your recipient. Remember: they don’t know you, so why should they care? This is why your introduction needs to be short and sweet (around 2-3 sentences) to get to your point as soon as possible. Instead of talking about yourself, focus on the person you are sending your email to.
Talk about them as a professional (their work, achievements, expertise) and about the company they work for. You can use some flattery here and there, but don’t overdo it. Stick to the professional field and don’t list too many details (or you might seem like a stalker). Most importantly, mention the problem they have that you could solve. Show them that you did your research and decided to contact them specifically.
#4 Offer Value in Your Pitch
After the introduction comes the bulk of your email where you have to offer the main value of your pitch. Of course, this email could just be a way for you to start a conversation with the other person, but one of the biggest email marketing mistakes you could do is assuming that they will want to talk to you just because you reached out to them. In reality, they need a reason to reply to you which is why you should offer some value, even if it isn’t a deal yet.
Throughout the body of your email or your pitch, try to avoid sounding like a salesman. It doesn’t matter whether you are writing to a potential business partner, a potential customer, or someone else – you should not sound like you are just trying to sell them something right away. You need to be more subtle with your approach and show that you are putting the recipient above all else.
Focus on what’s meaningful and valuable to them. Find out what their problem is and explain how you would like to help them solve it. Always make sure to link your pitch to the rest of your email and focus on the benefits your recipient will get rather than the deal, product, or service you are offering. Be specific and don’t lie to them. Prove that you are worth the time they are spending on reading your email and responding to it.
#5 End Your Email with a CTA
After the bulk of your email is written, you will need to wrap things up nicely. This is why ending your email with a call to action is so important. It will remind your recipient what is asked of them and will prompt them to act. This is where you persuade them to do what you want them to do (though this might just be the first small step in your business relationship).
Try to keep your CTA simple and straightforward. Don’t demand too much. Remind the person about the purpose of your email and ask them to do what you want them to do. This can include replying to your email, scheduling a meeting, and so on. You are just starting out, so there is no need to rush things.
#6 Add Your Signature
As the last step of writing your cold pitch email, add your signature. This will add a nice touch to your email and show that you are a professional. Neil Dale, an expert from the custom writing reviews site Best Writers Online, explains, “Your signature is a way for you to show that you are not just some random person from the street. You represent your company and you have an important position in it.”
Use your signature to tell who you are and what you do. In a way, it provides the “boring” information that you could have included in the introduction. Use your name, title, company name, contact information, and anything else you deem relevant. Show that you are a trustworthy figure.
Some Things to Keep in Mind
Following the step-by-step guide above will already help you a lot with your cold pitch email, but there are also some general tips you can follow to make your email even better:
- Don’t make your cold pitch email too long. Around 5 sentences or 200 words maximum. Your recipient likely doesn’t have much time, so it’s better to be brief.
- If you don’t get a response, follow up on your email. Do this several times and you might get a response in the end. If you don’t after several attempts, it’s better to drop it and move on.
- For beginners, writing cold pitch emails can be intimidating, so don’t be afraid to check examples online or even use templates. Just make sure to customize them as much as possible to truly make them your own and not just a copy.
At the end of the day, writing cold pitch emails is not much harder than writing other types of emails. How effective your cold emailing is will come down to your planning and how much you stick to the best practices explained above. Use the information from this article to help you get started and begin creating successful campaigns with your cold pitch emails.
Author’s Bio: Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing, and self-education. He also loves traveling and speaks Spanish, French, German, and English.
Avoid These 12 Email Marketing Mistakes That Are Hurting Your BusinessDecember 2, 2021 | by
Email marketing campaigns are important in today’s business marketing. They are a great way of gaining new customers and promoting your products and services. Yet, if executed poorly, you run the risk of wasting time, energy and losing money and sales. Your email marketing isn’t just about gaining subscribers, it’s also about converting them into customers.
If you are having trouble attracting new subscribers, retaining subscribers, and/or converting subscribers, there is a high probability you are going wrong somewhere with your campaign. While it’s ok to make mistakes, it’s also important to learn from them and try not to make them in the future. Here are 12 mistakes that you need to avoid making altogether.
1. Stop forgetting about your new subscribers
It happened, finally. You landed a new subscriber, but now what do you do? If you answered wait a few days and then hit them with an email outlining your great product, you are doing it wrong. This is a huge mistake. The first email you need to send is a welcome email. The first email you send tends to be the most read email. Why? This is when your readers are most engaged with you and your brand. They just signed up for your email marketing. You are fresh, new, and exciting in their minds.
There is no right or wrong way to write a welcoming email really. Some can be humorous, while others no-nonsense and straight down to business. The thing that matters is that it represents you All welcoming emails should have the following:
- Welcome the reader
- Introduce yourself or the business
- A good lead into what will follow
If you want to keep your subscribers’ attention then leading with a great welcoming email is essential and since it sets the tone for all of your other emails, it paves the way for future sales.
2. A mismatch between your campaign and reader expectations
Your subscribers are there because your brand and company intrigue them, and you are offering them something they need or desperately want. So, if your email content doesn’t back up their expectation, they are going to click unsubscribe pretty quickly.
“The content you send out to your email list needs to be well thought out, of high quality, and consistent with your company branding. You will lose money and subscribers if your email marketing doesn’t live up to your reader’s expectations.” explains Ray Schmid, a tech blogger at Paperfellows and Coursework Writing. If you lose a subscriber, the best email copy won’t matter because they won’t be reading it at all.
How do you fail at meeting expectations? There are two key things that cause a mismatch:
- Not sticking to your promised schedule-if you said a weekly email, then deliver on it.
- Not sticking to your chosen topic: If you promised to blog tips but are sending emails on weight loss tips, then they are going to bail on you pretty quick.
Keeping these two points in mind when you are crafting your email content will help you avoid creating a customer mismatch.
3. You Forgot to include the Call to Action
The CTA is a crucial part of your email campaign and forgetting can cost you money. Whether the content is a blog post or landing page or an email, a call to action needs to be included. The Call to Action encourages your subscribers to engage with your content. Your audience is likely highly intelligent, however, without a call to action, they might overlook what you want them to do with your content. You have to give them some guidance in the right direction and a CTA is a way to do this.
Before you write the first word of your email, have a clear vision in mind of what you want your reader to do. Are you promoting your content? Selling a new product? Providing a service? Then focus on the email contents, leading them to the outcome you want for them.
Then, make the call to action easily recognisable and relevant to what you want your outcome to be. Your CTA needs to be the following:
- Easy to find
- Using the right words
- It’s message needs to be clear and concise
- Repeat the message when appropriate to do so.
4. Forgetting about your mobile users
If you want to send your email conversion rates plummeting, this is the mistake to keep making. Up to 70% of your email content will be opened on a mobile device, thanks to smartphones and tablets. If you are not ensuring that your emails are being formatted for multiple devices, then you need to start doing this.
When you format for mobile devices, think simple and clean, with images and text that is easily readable on a small screen. Single column content, with images no bigger than 600 pixels is the best design here.
Bear in mind that if you don’t have the ability to optimize your content for mobile devices in yourself, there are services available that can do it all for you, so you are freeing up precious time.
Always test your emails on several mobile apps, so you can troubleshoot any errors, and make sure that your content is coming across the way you meant.
5. Lack of professionalism
If your emails look too amateurish or worse, dodgy, you will lose subscribers. “If your content is coming across like a scam instead of a legitimate offer, then you will lose subscribers and ultimately, sales” says Patricia Bonner, an email marketer at Eliteassignmenthelp and Lia Help. Here are several things to stop doing to help your content look more professional:
- Bad spelling/grammar– There really is no excuse to send out copy with spelling and grammar mistakes. It makes your email campaign look unprofessional and it can cause confusion, especially if your message becomes ambiguous. Always utilise a spellchecker and consider checking your grammar in a program.
- Leave out attachments- the professionals leave these out and so should you. Unless of course the reader specifically signed up to receive a PDF, just don’t have attachments.
- Stock images- Bad stock images that have been recycled over and over again hurt your chances of retaining subscribers and making conversions.
- Avoid swearing- Most market niches won’t be impressed by your colourful language so if in doubt, leave it out.
6. Using cliches and heavy sales wording
People don’t like heavy, syrupy sales pitches. If you come on too strong, you will more than likely turn them off and they will surely unsubscribe. The same will happen if you use the same old cliches.
Your readers are subscribed to other email marketing campaigns and chances are even though you think your business or product is unique, they won’t see it in the same way, and it will look like every other ad campaign in their inbox.
If you want to avoid sounding like everyone else, try these easy tips
- Personalise your emails-Write your copy like you were writing to a friend, not a salesperson.
- It’s about them, not you- You are trying to sell your product or service to the customer, not to yourself. Talking about you and your needs all the time won’t make sales conversion. Instead, focus on what your subscribers need and want. Focus on the benefits your subscribers will get from using your product or service.
- Good subject lines matter-Write clear and unique subject headlines instead of recycling the tired old formula that other marketing campaigns use.
7. Too Many Images
They say a picture is worth a thousand words, but too many pictures and stock images can hurt your email campaign.
“Stock images make your email marketing seem impersonal and don’t really reflect your brand and your company vision. It’s best to include original photography where possible, or if you are going to use stock images, be sure to think carefully and make sure it fits into your overall branding,” advises Elias Riddles, a writer at Boomessays and Essayroo.
It’s common for email users to read emails with images turned off. The two biggest reasons for this are for security against spammers. The second reason is speed. So, if people turn off images, does this mean you shouldn’t use any images? No, definitely not. But it does mean you need to use images sparingly.
One way to get around this is by using alt text, which is a text that replaces an image when it fails to load or is blocked by the service. Good email marketing services let you add alt text without having to know HTML code.
8. Waiting too long to start your email marketing campaign
In today’s fast-paced, digital world, it’s easy to fall into the mindset that email is just a bit old-fashioned and therefore shouldn’t be a marketing priority. This is simply not true. There really is no time like the present when it comes to starting your email campaign.
Email marketing campaigns pair nicely with SMS marketing strategies. You can even use your SMS marketing to send subscribers reminders to open your marketing emails, making sure your subscribers never miss an email. This eventually will lead to more conversions and up your overall sales.
9. Making it about the numbers
A lot of people these days focus on waiting until they have the right number of subscribers or views or the right number of sales. This is a mistake when it comes to email marketing campaigns. The focus needs to be on the following:
- Company goals
- Audience’s awareness and overall need
- Using every email to bring the customer to a point of meeting that needs and making the sales conversion
If you are waiting for the perfect opportunity you are missing out on potential subscribers and that means customers and sales.
10. Letting negative criticism dictate your email marketing campaign.
You send out an email. Then you get a response of “Stop selling to me” or “Your product is lame and too expensive; I am not interested.” These responses stick in the back of your mind and create a negative mindset and before you know it, you shy away from emailing your content at all. You start trying to change it, or worse don’t even send your emails out anymore. People don’t like what you are selling, so what is the point?
Remember, not everyone will like or need your product. It’s ok to lose the subscribers who do not want or need what you are selling. If you have a good email campaign that is getting decent conversion rates, then don’t try and fix something that isn’t broken because a few people responded negatively.
11. Using broken links.
There is nothing more frustrating for an email subscriber as when they go to click on the provided link, and it doesn’t work. This is a fairly common mistake that you really need to avoid. It looks really unprofessional, and you will come off as not taking your content seriously.
Part of your email editing process, as was mentioned previously, needs to include making sure all your links work. Otherwise, your campaign will utterly fail, and you will have wasted time and ultimately money.
12. Not tracking your email campaign.
How will you know if your efforts are successful if you are not tracking your email campaigns? The answer is you can’t, and that is a huge problem. You could be wasting time, resources, and money, as well as losing existing customers and subscribers.
When you design your email campaign, incorporate tracking programs that will identify what messages work and get your subscribers’ attention and which ones end up straight in the bin.
Many CRM software systems include email tracking tools, which great marketers use.
These are the 12 mistakes to avoid making in your email marketing campaign. These mistakes can be easily rectified by investing a little more time and attention into creating email content and using technology to help where possible.
Personal Qualities You Need to Have a Successful Email Marketing CareerDecember 2, 2021 | by
Do you want a career in email marketing? It is essential to have certain qualities if so. We will discuss these qualities and why they’re necessary for success in this blog post.
These personal qualities help you be successful because they allow you to be more creative with your work while also helping you think critically about the problems that come up. They also enable you to research independently without having any complications arise or get stuck when doing something like using new software. These qualities make it easy for others around them to communicate with marketers and listen to the audience. So, let’s see what personal attributes a person should have to become a successful email marketing manager and have a great career!
Attention to Details is Crucial For Email Marketer
You don’t need to be pedantic and waste time on everything, but you need to pay attention to the nuances that contribute to the promotion of the product. Becoming an email marketer will be complicated for you if you’ve ever given a gift without a pretty package, aside from its cost. You have to think holistically and see the whole picture, and it doesn’t matter if it is about the brand as an entire or a specific product. Everything should be interconnected. Striving for an ideal that cannot be achieved will force you to improve your work every time. Missing one small detail can negatively impact the result.
Responsible Attitude to the Process
Many people have various ideas constantly spinning in their heads, remaining in their infancy. A person can see a similar project from another person and is soon left face to face with your disappointment. Let’s be honest, which reader didn’t have a great business plan that never saw the light of day? It is essential to realize that starting your own business is quite tricky, so you need to be responsible for those who already have this business, moreover, who trust you.
Ability to Plan
Many people know how to come up with exciting moves, but not everyone succeeds in implementing them. There are simply no guarantees of success. Many details need to be met to achieve positive performance, and you need to feel the situation and plan your actions carefully. Punctuality in work adds pluses to this skill and focuses on productive activity.
It is essential for all professions, not just marketers. The specialty constantly reminds us that data is out of date. For example, an email marketer makes a lot of edits when writing a dissertation because every time a new product, players and methods of attracting consumers appear on the market. A person is limited in professional growth if you do not see the point in constant training, and therefore, are doomed to lose to more robust competitors.
Currently, the discipline of email marketing is transforming dynamically. The profession is enriched with new technologies used to study the target audience, analyze its interaction with brands, communicate with it, and analyze its performance. Moreover, consumer behavior patterns are being revised and changed more often than ever before. It obliges the modern email marketing specialist to develop an external environment where people carry out their professional activities.
We can say that the top quality is the desire and ability to constantly learn, improve professionally and regularly take inventory of their skills to abandon the outdated and replace them with new ones.
Since every email marketer communicates with all company divisions and begins to implement his strategy from the inside, they must correctly plan and prepare everything to offer the market an already formed brand, product, service, etc.
Foreign Language Skills
Being a good email marketer means always keeping your finger on the pulse of the global situation in goods and services. A private English teacher in a short time will help you build a professional vocabulary, thanks to which you can study fresh materials on the Internet from primary sources.
Knowing the language, an email marketer can:
- create an excellent career;
- apply for a place in a large international company;
- conduct marketing campaigns in English and present them favorably;
- work with foreign clients.
Ability to Listen and Risk
An email marketer can lose the point by skipping a snippet of what you said and end up doing extra work. Each stage should be recorded on paper, in memory, in a file, and anywhere. The main thing is that you can reproduce the information at any time.
These skills can help act clearly and competently in unplanned situations. It will help when you are on a deadline or lose control for a while. A person can simulate a specific episode to not panic in the future when there is a real threat of a project failure.
Social skills are crucial for a great email marketer. Someone is given this skill from birth, but you should not give up hope if it is not there. Develop it in stages, fighting with your nature and going against the inner voice of doubt. The result is worth spending your time and energy on.
It is one of the many qualities that come with experience. Of course, you can and should strive for this right now, but you will gain real momentum only after years of experimentation.
Performing Good Under Pressure And In Team
Here is one more valuable quality for all professions. The ability to overcome setbacks with your head held high distinguishes a true professional from an ordinary employee. Regardless of the company’s setbacks, a marketing professional should not lose faith in himself and his ability to work. It’s even better if you know how to find opportunities for a quick recovery to maintain the desired level of productivity.
Another critical skill is collaborating with other people in a team, but this is a moot point. Is it possible to learn this? Having all these qualities does not guarantee you a job as a marketer. You need to understand that everyone’s start is different, and it is easier for one, but it is more complicated for the other. The main thing is the desire and desire to be realized in your favorite profession.
Ability to Focus and Adapt
The ability to adapt to frequently changing conditions is also essential. The email marketer should not be attached to experience and act according to a template, even once thriving. The specialist must be open to new circumstances, knowledge and take the challenges of change with interest.
The ability to focus attention on achieving goals is crucial as well. There are so many distractions in the era of information oversaturation that it is not difficult to get carried away by something secondary. Still, like an icebreaker, the email marketer must confidently go and lead the company’s business to achieve its goals.
An email marketing manager must use different approaches and be open to new technologies and new views on familiar problems. They also should be able to abandon the chosen course and switch to other work methods if existing solutions lead to failure.
Be energetic and set the right mood for your colleagues. Email marketers are at the forefront of any company, and they lead the way to customers, and the rest of the organization follows them. Marketing efforts largely determine the outcome of the entire company, so the marketer must inspire colleagues to win.
Creativity is necessary to make attractive advertising communications and to search for non-standard moves in conditions of a limited budget, which is always not enough to implement everything conceived.
A single grammatical mistake can change the meaning of advertising communication, and all preparatory work and budgets can be wasted. The point is not that literacy is needed, like any person, when writing their texts. Every email marketer has to coordinate and approve advertising materials and layouts at work. They put their signature on them, which means they are fully responsible for the correct execution, including grammatical errors.
Today, an email marketer is obliged to combine many competencies required of them at any time – for example, copywriting, design, web design, targeting, analytics, etc. A great email marketer still needs to understand the essence of these works even if the marketer is lucky and bypasses this duty. To demand the desired result, you need to know how it is achieved.
Certain qualities can help you if you want to be a successful email marketing manager. These include being creative and analytical with how you approach campaigns, having good communication skills to coordinate the digital team well, managing your time wisely so that it all comes together at the end of the day, and more.
Once you know what these qualities are for yourself or if you’re looking for someone else who might have them already, then focus on developing those traits to make sure they come through in every campaign.
7 Brilliant Ways a Mass Email Service Will Benefit Your BusinessNovember 14, 2021 | by
In the United States, there are over 6 million businesses in operation.
If you want to outperform your competition and stand out in a crowded field, a mass email service can help. If you’re looking for every advantage available, don’t miss out on what mass email services can do for you.
A mass email service can help you bypass your standard business email limitations. You can get unlimited opportunities to connect with and communicate with your audience.
A mass mailer comes with many advantages, but let’s take a look at the top 7 advantages that will benefit your business.
1. Best Email Practices
In the modern business sphere, emails play an integral role. Following best practices can make a difference between informing customers of new offers, ideas, or products and outright failure.
A mass email service is set up around emails. They know how to use the platform constructively.
Following best practices can also help keep your emails from going on a “blacklist”. This is when your email goes to a spam or junk folder.
That can have a huge, detrimental effect on any marketing attempt. However, for emails, it can be a death sentence.
If you want someone who can understand your needs and knows how best to meet them, consider a salesforce campaign. You will have access to the knowledge and practices that will net you the largest return on your investment possible.
2. Audience Reach
If you want to expand your reach and include those who have purchased your products or services before, mass email is the way to go. Not only does this give you access to a huge list of new potential customers, but you also stay in touch with your current audience.
The cost of expanding your reach via a mass email campaign is also far less than that of other, more traditional marketing approaches. If a company wants to expand its reach without breaking its budget, a mass mailer can revolutionize its marketing.
3. Access Customers Directly
Sending an email out to your customers allows you to connect with them. Modern marketing requires the humanizing of a business, making it more pleasant to do business with. A big way to do that is to foster increased and close connections to your customers.
Customers want to feel like they matter, and know that they are heard. An email gives any communication a bit of a personal touch if it is crafted the proper way. Never underestimate the loyalty of a customer who has positive, friendly feelings towards your business.
4. Easy To Track
Of all the ways to communicate, emails are among the easiest to track. This allows for a stable platform to study analytics from. It will fast become clear what is working and what is not when you study the results of your email marketing.
Depending on the mass email service you use, you will often get help in this area. Being able to track the results of an email campaign can help you in all aspects of marketing. If a great maxim is to “know your audience” then there are few better ways available.
A fine-tuned email will be more useful to you than relentless spam of mails will. One way helps you to connect with customers while also building up an understanding of who they are. The other way will relegate your work to the trash bin.
5. Formatting Emails
A mass email service can help you by optimizing the format of your emails. This can make them easier to read, or more familiar to the right people. Keeping up to date with the latest formatting isn’t always easy, so a professional in this field is essential.
The proper format can also determine how your business is seen by customers. You don’t want to seem like you’re stuck in the past.
Break free and express yourself in different ways. A mass email service is capable of helping you achieve those goals.
Remember, just because mail looks good on paper, or sitting on your word processor, doesn’t mean that translates onto the email. Respect has to be given to how translating a document from a word document to an email can change the way it looks and feels when read.
6. Single Emails Won’t Deliver Results
If you try and build up a mailing list and send out a single email to your list, the chances of success are low. A much more effective method is to send out emails every so often.
These emails should remind customers that you exist and what you offer. Consistency in this regard is key.
It can take a lot of time to set up multiple emails, which is why services exist to handle it. Ditch the limitations of sending out single emails. Instead, embrace the ability to connect with your customers at the same time.
7. Proper Font and Type
While most of us have modern systems either at home or in our pocket, not everyone does. Emails are designed so that anyone can view them on almost any system. This means that they don’t have all the new features and fonts that modern smartphones or other systems do.
This is one reason why it is important to work with someone who understands email specifically. It is easy to make a mistake with your email.
If that happens, no one will want to read it. In fact, it might even be unreadable to some people.
Choose a Mass Email Service That Works for You
In the modern business place, it is no longer enough to just produce a good product. Marketing via email is a great way to build up the essential connections that go along with modern advertising. Ditch the old way of operating mail campaigns, and switch to a mass email service.
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Email Subject Line Tips to Make Your Open Rates SkyrocketNovember 3, 2021 | by
Despite the roaring success of apps like WhatsApp, Viber, and Snapchat, good old email still remains the single most important tool for business communication.
However, with clickbait titles and constant social notifications everywhere, getting and keeping people’s attention has become more challenging than ever.
So, here’s a crash course in grabbing your leads by the shoulders and making them listen to the pitch from the get-go.
Mail merge has been around almost 40 years; learn to utilize it! Add your potential client’s name to the opener, and as they scan their inbox, they can’t help but do a double take. Everyone loves to see their name in print.
Keep It Simple
Overly wordy titles with too much detail can put people off; their eyes glaze over if you include jargon, serial numbers, or lengthy preambles. Think Hemingway: he famously wrote a classic short story in six words. If you find yourself being a little too wordy (or not wordy enough) consider working with a content writing service to get the creative juices flowing.
We all like a quick puzzle. Add intrigue to someone’s day by posting a cryptic question or unusual statement as your subject line. To find the answer, they’ll have to click through to the body (and read your pitch).
Traditional advertising recommends a strong ‘call to action,’ which can be put in the subject line, or as an alternative, you could subtly introduce a sense of ‘gentle panic’ by asking a truly compelling question.
Simple, but not easy. Hitting the right note with an informal, jokey title can sometimes be the most effective way to catch the attention of a weary exec. However, get it wrong, and you’re going to turn them off immediately. This shows the importance of our next tip.
If you’re not sure which potential email subject will get the best responses, don’t leave it to chance, get hard data. Many email services will track multiple campaigns and allow you to test variations until you finally crack the nut. News organizations do this with fresh articles and will alter headlines depending reactions.
As every self-help author is aware, a list can sell almost anything (and almost anything can be made into a list!) It’s human nature to be attracted to an ordered pile of information instead of a chaotic lump of facts. You’re reading this article, aren’t you?
Friendly But Not TOO Casual
The temptation may be strong but avoid filling your subject line with flashy attention-grabbing characters. Today’s software and on-screen keyboards are stuffed with faces, cartoons, and emojis. It’s all too easy to allow our social media habits spill over into business but hold back. Stay professional and allow at most a single unusual character in your opener — this includes unnecessary exclamation marks!!!
Scarcity Adds Value
No one likes to be the only one ‘missing out’ on something. Try suggesting that your stock is running low, that there are only a few days left to act, that this is a limited-time offer, or that it’s the very last chance to avail of your service. FOMO has been a primary driver of commerce since ancient times.
Technical Questions Before You Launch
When the email arrives at the recipient’s device, will a real name show in the FROM field? Can they reply directly to your email? How much of the subject line appears as a preview? Will the email displayed properly in all clients? Would the campaign benefit from an embedded tracker? Have you chosen the correct day/time to capture your market? Will it trigger common spam filters?
Lure ’em in with $
Nothing says “I’m ready to buy” like dollar signs. People are conditioned to think that anything that costs money is desirable, and your email subject line could be the tipping point between click or nothing else.
Never write an email subject line with nothing but a web link. Most people will hesitate before clicking through if they don’t understand what it is they’re going to get. Since a subject line has a limited number of characters, you only have a few short words to try and convey the value of your offer.
Concise & Clear
Subject lines need to be as short as possible. If you find yourself filling over 20 characters you’ve probably got too much going on and it’s time to consider another option. However, that doesn’t mean the shorter is necessarily better. Just don’t cram more than one thought into a single line. A huge part of effective copywriting is choosing the right words. It’s unlikely you’ll be able to come up with a concise, clear sentence in your first draft, so why not brainstorm phrases and test the best parts later?
___ is an excellent choice
This may not sound like much but it’s surprisingly effective in practice. It implies that the recipient is about to uncover something extremely valuable and should immediately take interest.
Try ___ for $1
Putting a price on your offer instantly gives people a reason to give you their attention. Why $1? Because it’s an amount that almost any recipient would be willing to pay for something to see if it works. If you’re offering your service for free, just drop the currency symbol and replace it with another word like ‘free’.
Prove You Know Me
If you’ve done your research before emailing someone this could be a great way of showing that you’re not just spamming them. Right out of the gate you’re showing a real connection, and it can be a powerful way to motivate them to reciprocate.
I’ve got a quick question
This is an easy way to get someone’s attention. After all, they expect most emails to be requests of some kind and it also gives you the opportunity to do so as briefly as possible. You can always come back later with another email or pick up the conversation via phone if it becomes necessary.
Enclosed is [something]
This implies that the person has already agreed to something and only needs final confirmation. If someone’s already committed to opening your email, there’s a much better chance they’ll be persuaded by your offer. It also underlines the fact that you’ve included an easy way for them to reply quickly, which can’t hurt in terms of click-through rates.
This is a quick fix
People know that complicated things are difficult to implement and understand. If you can show that what you’re offering will solve their problem immediately, then they’ll be far more likely to take note. Much like “this is a limited time offer” it implies urgency without actually having to say it.
There’s a special offer inside
This is exactly how it sounds. An immediate reason to open your email is so they can see what the deal is. It implies that the recipient will receive something extra for opening, and since many email clients automatically highlight links in bold or color, this can help you stand out from the crowd.
I’m going to ease your pain
This is a great way of coming across as understanding and empathetic. It’s a subtle way of including the reader in the email without making it feel too personal, making them more likely to respond well. The best persuaders aren’t those who try to ‘sell’ their offer, but rather those that make you feel like they’re speaking to you directly.
You’ll be glad when this is over
Another way of implying that the recipient will benefit from a certain action, and in this case, it’s opening your email in order to get the best solution. That might seem like an obvious thing to say but in practice, it can be a very effective way of guiding their decision-making process.
Nobody cares about you more than I do right now
Again, this is an easy way of showing that you’re not just spamming. Since you know exactly what’s going on it can be very effective to include this information in your email, especially if it’s something the recipient should already know about.
We need to talk
This should almost certainly be followed up with a ‘here’s what I want’ message, but it’s a great way of getting the recipient to open your email. Everyone expects an urgent message when they’re on the receiving end of this line, and that can be incredibly persuasive in some situations.
This is worth $100 ___
This is a very self-explanatory ‘call to action.’ It implies that the reader is going to get something of great value in exchange for replying, and it’s an offer that almost everyone will respond to. This should be especially effective if the thing you’re offering actually costs more than $100 — you don’t even have to say the dollar amount out loud, but you can include it in the subject line.
10 Top Email Marketing and Deliverability Tips You Should KnowNovember 3, 2021 | by
According to a report, over 20 percent of emails we send never reach the inbox. Instead, they end up in the spam folder or get lost altogether. That means, every one in five emails that you send never makes it to the recipient’s inbox. All of this combined can significantly affect your email campaign performances in the long run.
Considering the number of hours you spend drafting great email copy, designing email templates, and coming up with engaging email subject lines, shouldn’t you at least ensure that all your subscribers get the opportunity to read the sent emails?
Let’s take a look at the top email marketing and deliverability tips to boost your inbox reach:
1. Build your IP credibility and reputation
Spam has existed for almost as long as email has, and it has been growing at a tremendous rate. Today, nearly 85 percent of all emails are spam. As a result, email service providers have taken stringent measures to filter emails and ensure anything that resembles spam goes straight to the spam folder.
Email service providers assess the IP of the incoming emails to determine how trustworthy they are. In case your IP seems suspicious, there is a good chance, your email won’t reach the inbox of the recipients.
That is why you need to steadily build IP credibility. If you have a new IP, start by sending out small batches of emails to people who you know are more likely to engage with the emails. After that, you can gradually increase the email volume. It’s also a good idea to monitor your IP reputation regularly.
2. Track email performance stats
Pay attention to the delivery reports you get from your email service provider to identify any potential deliverability issues with your email campaigns. While open and click rates are important from a marketing perspective, you also need to focus on bounces and complaints about optimum email deliverability.
A high bounce rate or too many complaints by recipients can easily affect your sender’s reputation. In most cases, high bounce rates can mean you are working with outdated subscriber information and you need to purge your subscriber list immediately. Too many spam complaints could also mean the recipients aren’t happy with the quality of content or the frequency of emails.
3. Allow subscribers to manage preferences
You need to make it as easy as possible for people to unsubscribe from your emails.
Yes, we know you are trying to retain your subscriber list and you wouldn’t want people to unsubscribe at all. But hear us out here — If a person just isn’t interested in your emails anymore, wouldn’t it be better for them to unsubscribe instead of marking your emails as spam which could affect your sender reputation and deliverability?
Over 43 percent of people end up marking emails as spam all because they can’t find the unsubscribe button easily. Therefore it’s necessary that you allow subscribers to manage their preferences and make unsubscribing as easy as possible.
You should include a link to unsubscribe at the bottom of all the emails you send out. It’s also a good idea to add a ‘Manage Preferences’ link in your emails which subscribers can use to change their email address and the frequency of the emails they receive.
4. Monitor domain for blacklists
IP addresses get blacklisted when they receive a large number of spam complaints in a short span of time. You don’t even have to be sending spam content to get blacklisted. If you are using an email service provider with a shared server, then your email deliverability can get affected if someone else on the shared server has been flagged as spam.
It’s way easier to avoid getting on a blacklist than it is to get out of one. If you are already on a blacklist, you should stop all your campaigns and focus on getting off of them. Sending emails from an already blacklisted domain will only make things worse.
To avoid getting blacklisted, keep your subscriber list in check, adopt good email sending habits, and consider getting a dedicated email server instead of a shared one. You should also use separate domains and IP addresses for prospecting emails.
5. Go for non-spammy subject lines
No matter how engaging your email content is, it is the subject lines that determine whether a person will open your email or not. As email service providers come up with more and more sophisticated algorithms to filter out spam, it’s important to avoid spam phrases in general that can lead your emails directly to the spam folder, or worse, get you blacklisted.
Some of the many phrases that can be marked as spam include:
- Quick money
- Eliminate debt
- Free !!!
- Limited time offer
While there is no single list that you can use as a reference, it is a good idea to write subjects that offer genuine value to your subscribers without sounding too sale-sy or pushy.
6. Personalize your emails
Adding the recipient’s name at the start of the emails can increase your open rates. You can further personalize your emails by adding accurate sender information too — which can be your brand’s name or yours. Ideally, you should add a name in the sender field to create a sense of familiarity and remind subscribers that there is a person behind the email who is trying to reach out to them. You can also add the sender name as ‘[Your Name] from [Company Name]’ to increase brand recognition.
But whichever way you choose to go, make sure to stay consistent with the sender name. Don’t flip flop and keep changing the sender name as it can make things confusing for your recipients. Consistent sender names allow recipients to instantly recognize who the emails are from which will, in turn, lower the chances of your emails getting marked as spam.
7. Review your email content before sending it through
Before you hit the ‘send’ button, make sure to review your email content thoroughly to ensure there aren’t any issues and your recipients are able to view the email properly.
Here are some tips that you should keep in mind:
- Send your email both in text and HTML format
- Preview emails on various devices
- Allow people to view your email in a web browser
- Include ALT text for all the images in your email
- Avoid using red font and large images in your emails
- Review all the links in your email and ensure they lead to the correct destination
8. Stick to a consistent schedule
It’s necessary to have at least some level of consistency in your campaign timings because an erratic schedule can quickly send your emails to spam. Bombarding your subscribers with too frequent emails can easily annoy them. On the other hand, sending emails too infrequently can lead to decreased brand awareness.
The idea is to create a consistent email schedule that allows you to share fresh and interesting content with your subscribers without overdoing it or going completely MIA for a long time. The right schedule will be different for everyone, which is why it’s best to experiment with different sending intervals and frequencies to find the one that works for you.
9. Clean up your subscriber list regularly
There is a definite connection between email engagement and deliverability. The more people open your emails and engage with them, the higher reputation and trust you will have. But keeping inactive and unengaged users in your email list can end up damaging your deliverability rates as well as reputation. It is not just important to know to who you should be sending emails, but it’s just as important to know to who you shouldn’t be sending emails.
Not sending emails to inactive subscribers that aren’t engaging with your emails is another way to boost email deliverability. That is why you should clean up your subscriber list regularly and create a dedicated suppression list of subscribers to who you do not wish to send any future emails.
Of course, the question here is — how long should you wait until you move someone from your subscriber list to your suppression list?
It all depends on your sending frequency. The higher your email sending frequency, the shorter the period of time for adding someone to the suppression list.
10. Conduct routine email deliverability audit
Following the best practices to improve deliverability can work to a great extent, but not when your email deliverability has already taken a hit. If you have been noticing a consistent decline in your open rate and bounce rate, even when you have been doing everything right, it may be time to conduct a deliverability audit to check for any underlying issues. In fact, it is recommended to conduct routine audits every 4-5 months to ensure you can identify issues before they cause any severe consequences.
Let MassMailer do all the work for you
MassMailer can help you conduct regular email deliverability audits and subsequently improve email campaign performance. The email deliverability audit report includes all the major factors like:
- Email infrastructure for SPF, DKIM, DMARC, and BIMI
- Domain and IP reputation
- Recipient list validation
- Inboxing placement rate
- Historical reports analysis for bounces, blocks, opens, clicks, unsubscribes, and spam reports
- Custom domain tracking
- IP warm-up
Real Estate Email Marketing: 5 Ways to Re-engage Your Sphere of Influence ContactsOctober 9, 2021 | by
The real estate market is notoriously competitive, so the next move you make matters.
Whether you’ve been an agent for one day or 30 years, your sphere of influence (SOI) is one of your greatest assets. That’s true even if you only have 100 or so SOI contacts.
While cultivating and expanding your SOI should always be a top priority, be careful not to make it your sole priority. Because, if you abandon your existing audience, you could end up losing just as many (if not more) SOI contacts as you gain.
In other words, all of the work you put into growing your SOI email list goes down the proverbial drain when you don’t invest in retaining these contacts.
This guide outlines five ways that you can leverage email marketing to re-engage your SOI contacts and spread more awareness for your business.
Let’s address the elephant in the room
Wouldn’t it be better to focus on getting new leads instead of nurturing existing ones?
It’s normal for this question to cross your mind, especially when you consider that many of the contacts in your SOI email list probably don’t have any plans to buy or sell a property anytime soon.
Take your friends, family, acquaintances, and former clients, for example. The majority of these people have already gone through the home buying process and have settled into a long-term situation. They lack purchase intent but are still part of your sphere of influence.
The natural follow-up question is: Why? Why should you give so much time and attention to contacts who don’t want or need your services?
Well, it all comes down to networking.
Someone on your SOI email list might not have purchase intent, but they probably know someone who does. When you nurture your SOI relationships, you’re more likely to be at the forefront of a contact’s mind when recommending an agent to a friend.
SOI outreach is a simple yet effective way to check in with your current contacts and generate more referrals at the same time. Statistically speaking, here are a few reasons why nurturing your relationships in this way is so important: