Constant Contact Pricing: How Much Does Constant Contact Cost?December 25, 2022 | by
Constant Contact Pricing: Know more about constant contact pricing
Every organization needs digital marketing tools to keep up with competitors in the present market. If you want to increase your reach and target a large demographic with your products or services, you cannot achieve it manually.
For email marketing efforts, especially, there is a need for efficient software that automates and streamlines bulk email campaigns and other advertising efforts. If you are aware of email marketing tools, you must have heard of Constant Contact.
In this article, we will discuss the features, benefits, and pricing structure of Constant Contact for your business. Before elaborating on how much is Constant Contact, let’s check out what it is and how it works.
What is Constant Contact?
Constant Contact is a software that allows small businesses to send a large number of emails to their clients or prospective customers. It has a payment plan for services based on how many contacts you have on the list.
Constant Contact can also be integrated with your other business applications to create a real-time and transparent reporting system and email builder.
The Constant Contact pricing structure makes it suitable for small and medium businesses to use its features without compromising too much on the budget.
Constant Contact Features and How It Works
Choosing the right email marketing software for your company is a big decision. You need to consider its features, pricing, customer support, and other factors before taking a subscription.
When it comes to Constant Contact, it has a lot of useful features that can benefit small businesses:
A/B split testing
You can test multiple email formats and structures to determine which email works best and gives the highest success rates.
Ready email templates
You can choose among the dozens of available email templates to find the best fit for your brand and messaging.
With Constant Contact, you can customize emails with drag-and-drop options for a personalized feel. The email editor takes your brand logo, colors, and social media links from your website to create a customized template that you can edit further.
You can rest assured that your emails will reach the right recipients almost instantly.
You get access to autoresponders that can send emails on specified days, like customers’ birthdays, subscription renewal days, and so on. You can also set automated responses for user actions, like when they show interest in your products or click a link on the email or website.
You can keep track of your marketing activities with comprehensive reports and analytics dashboards.
You can create specific lists based on categories and email content for your contacts.
Overall, Constant Contact offers small businesses the flexibility to automate their email activities for a small charge. It also has helpful customer service, high scalability, and low price points.
Its user interface is easy to navigate; a new user can create and launch an email campaign a few minutes after signing up. Also, you don’t need to worry about information security with this platform.
Besides the Constant Contact prices, the best thing is that you can integrate it with popular services like Microsoft Excel, Outlook, Salesforce, Vimeo, and other email list-building tools. This allows you to sync contact lists across platforms and also include media such as images, videos, and GIFs.
Now that you are aware of how Constant Contact can benefit your small business, let’s check its pricing options.
Constant Contact Pricing Options
Constant Contact offers two digital marketing plans for your business: The Core Constant Contact Plan and the Constant Contact Plus plan.
- The Core plan is ideally suitable for small teams and businesses that do not require advanced email marketing features.
- The Plus plan is better for larger teams and offers more features like marketing automation, advanced segmentation, online surveys, and dynamic content.
There is a Constant Contact free trial of 60 days if you want to use the platform before paying for a plan.
The Core plan starts at $9.99 per month, while the Plus plan starts at $45 per month. The prices vary based on the number of contacts, as listed below.
|Number of Contacts||Core Plan (per month)||Plus Plan (per month)|
|Up to 500||$9.99||$45|
If you have more than 10,000 contacts on your list, you can check the Constant Contact website for more information on advanced plans. In case you opt for a 12-month plan, you can get a Constant Contact discount of 15%. You also get a 30-day money-back guarantee if you are not satisfied with the services.
Core vs. Plus: Which Should You Choose?
The Core plan is suitable for smaller businesses with limited contacts to email. It has the following features:
- Unlimited email sending
- Up to 5 users
- Chat and phone support
- Available templates
- 1 GB file storage space
- Registration forms in-line, pop-up, and in-registration pages
- Stock photo library
- Integration and reporting enabled
- iOS and Android app
- Email management features
In the Plus plan, you get all the features mentioned above, along with a few additional functions.
- Unlimited users
- 2 GB file storage space
- Email marketing automation features
- Advanced segmentation
- Facebook and Google Ads integration
- Online surveys
- Dynamic content
You can also opt for a Sales Accelerator Plan powered by SharpSpring, which starts at $399 per month. This gives you a holistic CRM platform with advanced features that can automate your email marketing campaign.
However, the price point might be too high for a small business. You can choose better alternatives at much lower prices, like MassMailer, which helps you send bulk emails in Salesforce CRM with ease. Start the 15-day free trial to get acquainted with all the advanced features and how they can revolutionize your business.
The models for pricing in Constant Contact are flexible and customer-friendly. Depending on the features your business needs, you can choose an appropriate plan or get on a free trial. With an array of customizable actions, you can step up your email marketing game and save resources with this platform.
Get started with your MassMailer trial today.
What is Constant Contact and How Does it Work for MarketingDecember 20, 2022 | by
All You Need to Know About Constant Contact
Choosing a powerful, feature-rich email marketing platform to keep your audience engaged by sending targeted messages at the right time in the customer lifecycle is pivotal.
Apart from helping you build loyalty, trust, and brand awareness, it enables you to enhance your relationship with both existing and prospective customers by sending them new deals, the latest news, etc., at the right time.
Constant Contact is one such tool that can help you strengthen your email marketing efforts by formulating effective emails through professional email templates and other exciting features.
In this post, we explore Constant Contact, its features, pros, cons, and how it works for email marketing.
What is Constant Contact?
Constant Contact is a robust, full-featured email marketing solution with a range of capabilities, such as drag-and-drop editing, social media integration, and real-time reporting.
A bulk email tool primarily designed for SMB customers, Constant Contact emails also come with powerful marketing automation features.
The platform is designed to offer small businesses various tools to both simplify and amplify their digital marketing efforts. Another strong suit of Constant Contact includes its simple navigation, auto-responders, and email previewing option.
Whether it’s growing a customer base, driving targeted sales, or engaging the audience, Constant Contact aims to help users generate desired results.
Who is Constant Contact for?
While Constant Contact comes with several advanced features, such as reporting and contact management functionalities, they are quite simple to understand and use.
This means even small businesses with minimal to no email marketing experience can quickly get started with this email marketing software and make the most of all its features. However, the high pricing point and the lack of a free plan make it more suitable for brands or businesses with larger budgets.
Constant Contact pricing starts at $20 per month and is based on your number of contacts. The platform offers three paid subscription plans, a 50% first-month discount, and a 60-day free trial.
How Does Constant Contact Work for Marketing?
Constant Contact has some of the best email marketing tools and feature sets that allow small and medium businesses to reach their audience, promote their brand, inform users of the latest updates, encourage sales with discounts, and generate real-time, easy-to-track results of their email campaigns.
Below are some of the key features of Constant Contact which play a key role in building effective email campaigns for marketers:
Data Integration and Storage
The platform can be used to collect and store data about your users. This data can prove instrumental for segmentation, personalizing content, and implementing trigger emails.
Constant Contact is one of the only platforms that let you create segments based on whether a user has received, opened, or clicked on your email.
Another useful segmentation feature of the platform is the ability to connect with Shopify and use data directly from your online shop to create segments.
This, in turn, lets you target customers across all stages of the customer lifecycle with relevant campaigns.
The dashboard can be used to track various KPIs such as contact growth, total contacts, and social audience growth.
Apart from this, the dashboard includes a shortcut to create new campaigns and shows the most recent and active campaigns as well.
Constant Contact includes a powerful drag-and-drop email editor that allows you to add various design elements to your emails, such as images, text, and buttons.
It also allows you to edit the layout of your email designs, work on spacing and change columns and headers.
Robust reporting is yet another useful feature of Constant Contact. The platform allows you to see the performance of different emails (email sends, clicks, bounces, and opens) on one graph.
You can compare the successes of each metric parallelly over time. Further, with each campaign, you can look at the smaller details that might be affecting overall campaign performance.
Easy Contact Management
Similar to other email marketing services, Constant Contact features an excellent list management interface that allows you to segment users into categories based on certain criteria.
Besides, you can assign tags to contacts easily. For instance, you can tag your contacts that have been signed up to your list for the longest time and then send those contacts discounts or special coupons.
Pros and Cons of Constant Contact
Below are some of the advantages and disadvantages of Constant Contact:
Among some of the benefits of Constant Contact are:
- Easy to use, making it an excellent email marketing option for both experienced and beginners in the marketing space.
- Offers various useful features that allow marketers to create impressive emails, segment contacts to improve engagement, and optimize contact management.
- Excellent for setting up events with an easy-to-use, drag-and-drop editor.
- Offers a vast selection of email templates with great integrations of apps.
Among the cons of constant contact are:
- Higher price packages.
- Only offers basic automation capabilities.
- There is no tagging system to segment users based on contact behavior.
When it comes to email marketing needs, Constant Contact is a well-known name. Apart from being easy to use and serving basic marketing automation needs, the platform allows you to set up professional-looking emails and offers various other features.
Constant Contact is one of the top email marketing tools available in the market due to its range of exciting templates and robust audience segmentation capabilities. Having said that, it’s only one of the many options available out there.
MassMailer is an excellent Constant Contact competitor due to its affordability quotient, ability to send unlimited marketing emails and email alerts to your audience, build interesting email templates, and more.
With a much more competitive pricing structure than Constant Contact, MassMailer is an excellent cloud-based email software to fulfill the email marketing needs of small, medium, and large-sized businesses.
To know more about MassMailer, start your free trial today.