• Segmenting-your-Email-Subscriber-List

How to Segment your Email Subscriber List to Get Maximum Response

October 12, 2016 | by

Email Subscriber List Segmentation is a process of defining and subdividing a large homogeneous list of email IDs into clearly identifiable segments of subscribers with similar needs, wants, or demand characteristics. Its objective is to design mass email campaigns that precisely match the expectations of the targeted segment. (more…)

Segmenting-your-Email-Subscriber-List
  • Automate-Email-Campaign-Salesforce

Build an Automated Email Campaign within Salesforce using MassMailer

October 12, 2016 | by

As a customer, what kind of mails do you like to receive? Boring, impersonal ones, with random updates of products that you do not even use OR well-designed ones, with updates which you actually look forward to? Look through your inbox and you will know!

Automate-Email-Campaign-Salesforce

When you have a CRM tool like Salesforce at your disposal with tonnes of valuable information about your customers, why not use it to build a more streamlined and effective email marketing program? (more…)

  • How-to-send-mass-email-campaign-using-massmailer

How to send out a mass email campaign in Salesforce with MassMailer

August 30, 2016 | by

With MassMailer, you can send Salesforce campaigns to leads or contacts, send mass mails instantly or schedule for later, use existing templates or campaigns to build new ones and review stats like bounces, opens, clicks and many more. Additionally, MassMailer helps you send mass mail campaigns without hitting any Salesforce email limitations. (more…)

How-to-send-mass-email-campaign-using-massmailer

10 Tips to Ensure your Mass Email Campaign Avoids the Spam Folder

August 25, 2016 | by

The success of your mass email campaign depends on its deliverability. No matter how much midnight oil you have burnt to create that awesome mass email campaign, it serves no purpose if it lands in the spam folder. Here are 10 tips to ensure that that your mass email reaches your subscriber’s inbox:

  1. Avoid purchased, rented or scraped email lists
  2. Avoid misleading “From” field addresses
  3. Avoid promotional and deceptive subject lines
  4. Avoid linking to spammy sites
  5. Avoid image-only emails
  6. Avoid large attachments
  7. Avoid sending HTML emails without a text version
  8. Avoid hiding your opt-out information
  9. Avoid long gaps between communication
  10. Avoid blacklisted email servers

Tip 1: Avoid purchased, rented or scraped email lists

Never, ever buy an email list. These contain a lot of dead emails and spam traps which quickly inform mailbox providers that you are breaking the rules by sending unsolicited emails. Always seek permission when adding a subscriber to your list.

Additionally, if you have a permission-based list that has not been used for some time, verify your email list.

Tip 2: Avoid misleading “From” field addresses

Use clear and trustworthy ‘from’ field addresses such as: “name@yourdomain.com” “contact@yourdomain.com”, “newsletter@yourdomain.com”, “support@yourdomain.com”, “feedback@yourdomain.com”. Obscure addresses like “1412scmk8@domain.com” make no sense to your subscribers and ESPs.

Tip 3: Avoid promotional and deceptive subject lines

The key here is to remember that spam filters are trying to remove promotional emails. So avoid terms like “free”, “100% off”, etc. in your subject line. A single exclamation mark would do, so do not scream “AWESOME!!!!” in your subject line. Also, your subject line should be in sync with what you are saying in your email.

Tip 4: Avoid linking to spammy sites

Some wise man once said, “You are known by the company you keep”. So if your email body copy links to any spammy site, your email has a high chance of being thrown into the spam folder too.

Tip 5: Avoid image-only emails

It is recommended that for every graphic you use, there should be at least two lines of text. Maintaining a good text to image ratio is important. Always use optimized images in your emails.

Tip 6: Avoid large attachments

Email attachments from unknown senders or not-so-known senders are looked as unsafe. So even if your mail lands up in your subscribers’ inbox, they would not care to download. If you have to send an attachment, stick to .jpg, .gif, .png and .pdf formats. Executable attachments such as .exe, .zip, .swf, etc. should be avoided entirely. In case you have to send a large attachment, use services like WeTransfer or Dropbox.

Tip 7: Avoid sending HTML emails without a text version

Sending HTML email with a text version helps you in 2 ways. Firstly, it helps you avoid the spam filter. Secondly, it is also more user friendly as recipients who cannot view HTML emails can see the text version.

Tip 8: Avoid hiding your opt-out information

It is important that your subscriber is given the choice to unsubscribe from your mail list. Make your opt-out information clearly visible in your email to avoid spam filters.

Tip 9: Avoid long gaps between communication

As in personal relationships, so in relationships built over the internet- you need to stay in touch. If you mail your subscribers once in six months, they may just forget all about your and not open your mails. This affects your email open rate and consequently, your credibility.

Tip 10: Avoid blacklisted email servers

Before sending out your email campaign, ensure that your email server is not blacklisted. There are many free online tools available that will help you with this. If you find that you are on a blacklist, you will need to follow up with the website that has added you to their blacklist and get yourself removed.

In addition to these tips, you must comply with the CAN-SPAM Act 2003. According to the FTC, if you violate the law, you could be fined $11,000 for each offense—that’s $11,000 for each email address on your list.

Sending mass email campaigns can be tricky. However, if you want to send mass emails to your Salesforce contacts, we have you covered. MassMailer, overcomes the sender limitations of Salesforce CRM and complies with CAN-SPAM Act 2003, automatically safeguarding you from spam filters. Get a Free Trial today!

 

5 Steps to Writing Successful Sales Prospecting Emails

August 25, 2016 | by

Cold emails or sales prospecting emails are written for a purpose – to build a solid pipeline for your sales executives. But most sales executives make the mistake of expecting that prospects will buy whatever they are selling in the very first mail. No, they won’t. (more…)

5 Tips to Write Killer Mass Emails that Prompt Users to Take Action

July 8, 2016 | by

Email Marketing is one of the most effective ways of reaching out to your customers, both existing and potential. They help in communicating and building relationships with prospects, gather important data, and help boost marketing ROI.

The basic thumb rule of writing successful mass promotional emails is to Respect the Recipient. Give them the attention they deserves and do not treat them as just another name in your humongous list of subscribers.

In this post we are going to discuss 5 tips that would help you write killer emails that work.

Tip 1: Personalize

Personalize your emails with dynamic content. Personalization helps your subscriber feel that the email has been specifically written for them.

You can personalize the content of your email by inserting basic customer merge tags. Merge tags are placeholders that are replaced by actual content when the email is sent.

Hey {{user.name}}! becomes “Hey John!”

Segmenting your customers as per their interests and then sending out content which match their interests is another way of personalization.

Netflix does an excellent job in personalization. It not only adds the name of the recipient in the subject and the body of the email but also recommends programs based on the user’s preferences on the platform.

Tip 2:  Follow the AIDA model

 

AIDA is a marketing acronym which stands for Attention, Interest, Desire & Action. The first three steps lead your audience to the fourth step of action.

 

Your subscriber is bombarded with hundreds of emails everyday. In order for your email to stand out and grab attention, it should have a subject line that encourages the person to open the email. Once you have got their attention, catch their interest by focusing on their needs, the same needs driven by which they clicked your email in the first place. While you are building their interest, show them how you can fulfill their desire. And last, tell them what needs to be done for them to fulfill their need.

Hubspot

This email from Hubspot is a good example of the AIDA model. It catches attention by asking the person if they are thinking of learning about inbound. Next it builds their interest by telling them how inbound is different from traditional marketing. To create a desire for the offering, it talks about the benefits like more leads, visitors, etc. and a globally recognized qualification. And lastly, it clearly mentions the action required from them to get started.

Tip 3: Use the 1-2-3 method

When you are stuck with how to convey your message in the best possible way, use the 1-2-3 method. In this method, you define the first 3. These 3 could be the steps that you want your recipient to take or the benefits that the recipient will have. Defining the first 3 will not only simplify the messaging but will also remove any iota of  uncertainty.  

LinkedIn

LinkedIn uses the 1-2-3 method to sell the benefits of Job Seeker Premium to its users.

Tip 4: Make your recipient happy

One happy subscriber is better than many unhappy ones as they are more likely to open your email again. You can make them happy in a number of ways – just say something nice or tell them an uplifting story. Giving them a little something is the easiest way to make them happy.

Uber-2

Uber-1

Uber provides it users a little something in a variety of ways – in the form of a referral code while sending trip receipts, providing a free ride in exchange for a certain number of rides, etc.

Tip 5:  If you want the recipient to take action, make the action actionable

Simply put, if you want the recipient to click, use buttons. Make the call-to-action on the button crisp but clear. Make the button stand out from the rest of the email by using a contrasting color, adding white space around the button, adding an on-hover color, etc.
Getty-Images

GettyImages has a clear call to action button in its promotional emails.

 

With this 5 simple tips, you can ace your email marketing campaign and prompt your user to take action.

Last but not the least, to ensure the success of your campaign you need an mass email tool that lets you implement all these tactics with ease. That’s exactly what MassMailer is. From merge tags, to pre-designed templates, to call-to-action buttons, MassMailer gives you all you need to capture and keep the attention of your subscribers. MassMailer is the leading mass email solution for Salesforce. To see it in action, start a free trial of MassMailer today.

 

Campaign Monitor vs MassMailer – Which is the better mass email tool for Salesforce?

May 25, 2016 | by

In our previous posts on MassMailer, we did extensive comparisions with all of the top email marketing solutions for Salesforce. In this post, we do a comparison between MassMailer and another capable email marketing tool, Campaign Monitor. We focus more on their ability to send out mass email campaigns from within Salesforce.
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7 Ways MassMailer Simplifies Email Marketing With Salesforce

May 23, 2016 | by

Sending one-to-one customer emails in Salesforce is super easy, but for mass emails, Salesforce has some limitations. Salesforce limits you to 1,000 emails in a mass email blast per day where the “Day” is defined as a 24 hour period based on GMT – not your local time. Furthermore, there are limits on how many emails you can send out in a single “blast” based on your edition of Salesforce. (more…)

How lifestyle resort clubs use MassMailer to increase sales productivity – The Bay Club Success Story

April 10, 2016 | by

Being in a business that depends on long term relationships with customers, email marketing is a key component of a lifestyle resort’s sales efforts. Resort clubs typically have a list of thousands of customers who’ve stayed at their properties. An important part of growing their business is to nurture these customers via email campaigns. A resort club that stays on top of its customers’ minds is more likely to have repeat visits from their customers.

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MassMailer vs iContact vs Vertical Response vs MailChimp – The best mass email app for Salesforce

April 10, 2016 | by

As a Salesforce user, or someone who manages a team of Salesforce users, you believe that Salesforce is the lifeline of your business. You have all your prospects and leads in various Lists in Salesforce, and some of them can be as large as many thousands, or even hundreds of thousands. (more…)