• AB-Test

6 Tips to A/B Test your Mass Email Campaigns Like a Pro

November 5, 2016 | by

In email marketing, one size fits all does not work. So, what worked for your competitor, may or may not work for you. The best way to find out what kind of mass email campaign works for you, is to do an A/B test. A/B testing or Split Testing is a type of experiment for your mass email campaigns that test one variable at a time and eventually optimize your emails to achieve maximum success.

AB-Test

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  • Time-Saving-Tips-for-mass-mailing

5 Time-Saving Tips for Sending Out Mass Email

September 18, 2016 | by

Email Marketing is one of the most cost effective methods of reaching out to your subscribers. If done right, it can earn you huge dividends. However, sending out emails to thousands of subscribers can be a time consuming and tedious job. When you have hundreds of other things to look into, you may not want to spend hours on that one mass email.

Time-Saving-Tips-for-mass-mailing

Here are 5 tips that would save you time while sending out a mass email.

  1. Have a clear goal
  2. Verify & Segment your Email list
  3. Use customizable email templates
  4. Ensure compliance with CAN-SPAM Laws
  5. Use an email marketing tool like MassMailer

 

Have a clear goal

While this may seem the most obvious tip, it is also the most overlooked one when it comes to email marketing. Before you even start building your mass email campaign, it is important to ask yourself “Why am I sending this email?”. You should have a clear idea about what you want to achieve from the campaign. Whether you are informing your customers about a new feature in your existing product or seeking to upsell or cross-sell or just wishing them well for the Holidays – whatever be the reason you are sending out the email, it should be very clear to you. This will make it easier for you to figure out the right message in your email.

Verify & Segment your Email List

Email list verification is the process of determining whether the email addresses on your list are valid and deliverable. In one of our previous articles, we discussed at length on why it is important. By removing invalid email IDs from your list, email list verification saves you time by ensuring that you do not waste time sending our email campaigns to junk IDs.

Segmenting a verified email list also goes a long way in saving you some valuable time. Let’s say your enterprise sells 2 products A and B. Having a segmented list for each of the products’ customers will ensure that you do not waste time sending out a mass email campaign for a feature update of Product A to a customer of Product B.

Maintaining a verified segmented list of email Ids will make the process of sending out mass email campaigns not only faster but also more effective.

Use Customizable Email Templates

Designing an email template from the scratch could take up a lot of your time. To make the process faster, use predesigned templates and then customize them as per your need. Most email marketing platforms today offer email templates. If you depend on Salesforce for much of your sales and marketing activity, you should choose an email tool that can generate templates from within Salesforce itself.

Ensure compliance with CAN-SPAM Laws

CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography And Marketing. It is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Some of the dos and don’ts include:

  • Don’t use false or misleading header information.
  • Don’t use deceptive subject lines.
  • Identify the message as an ad.
  • Tell recipients where you’re located.
  • Tell recipients how to opt out of receiving future email from you.

For details, you can check out The CAN-SPAM Act: A Compliance Guide for Business.

And if you are wondering, how does this save your time? Well, if you do not want to waste your time and money fighting lawsuits, this is important.

Use an email marketing tool like MassMailer

An email marketing tool like MassMailer automates the process and takes care of a lot of pain points of sending out mass mailing campaigns. Deeply integrated with Salesforce, MassMailer gives you the same refined user experience that you’re used to with Salesforce, at the same time, it lets you send emails beyond Salesforce’s limit of 5000 emails per day.  It has an-built mechanism to verify email IDs, features that let you segment your list easily, professionally-designed templates that can be customized as per requirement, analytics to help you track and measure your campaign’s success and many more. MassMailer also has checks and balances in place to ensure that your email is CAN-SPAM compliant.

So go ahead and send your mass email campaign without wasting a lot of time on it. Try MassMailer today!

 

5 Tips to Write Killer Mass Emails that Prompt Users to Take Action

July 8, 2016 | by

Email Marketing is one of the most effective ways of reaching out to your customers, both existing and potential. They help in communicating and building relationships with prospects, gather important data, and help boost marketing ROI.

The basic thumb rule of writing successful mass promotional emails is to Respect the Recipient. Give them the attention they deserves and do not treat them as just another name in your humongous list of subscribers.

In this post we are going to discuss 5 tips that would help you write killer emails that work.

Tip 1: Personalize

Personalize your emails with dynamic content. Personalization helps your subscriber feel that the email has been specifically written for them.

You can personalize the content of your email by inserting basic customer merge tags. Merge tags are placeholders that are replaced by actual content when the email is sent.

Hey {{user.name}}! becomes “Hey John!”

Segmenting your customers as per their interests and then sending out content which match their interests is another way of personalization.

Netflix does an excellent job in personalization. It not only adds the name of the recipient in the subject and the body of the email but also recommends programs based on the user’s preferences on the platform.

Tip 2:  Follow the AIDA model

 

AIDA is a marketing acronym which stands for Attention, Interest, Desire & Action. The first three steps lead your audience to the fourth step of action.

 

Your subscriber is bombarded with hundreds of emails everyday. In order for your email to stand out and grab attention, it should have a subject line that encourages the person to open the email. Once you have got their attention, catch their interest by focusing on their needs, the same needs driven by which they clicked your email in the first place. While you are building their interest, show them how you can fulfill their desire. And last, tell them what needs to be done for them to fulfill their need.

Hubspot

This email from Hubspot is a good example of the AIDA model. It catches attention by asking the person if they are thinking of learning about inbound. Next it builds their interest by telling them how inbound is different from traditional marketing. To create a desire for the offering, it talks about the benefits like more leads, visitors, etc. and a globally recognized qualification. And lastly, it clearly mentions the action required from them to get started.

Tip 3: Use the 1-2-3 method

When you are stuck with how to convey your message in the best possible way, use the 1-2-3 method. In this method, you define the first 3. These 3 could be the steps that you want your recipient to take or the benefits that the recipient will have. Defining the first 3 will not only simplify the messaging but will also remove any iota of  uncertainty.  

LinkedIn

LinkedIn uses the 1-2-3 method to sell the benefits of Job Seeker Premium to its users.

Tip 4: Make your recipient happy

One happy subscriber is better than many unhappy ones as they are more likely to open your email again. You can make them happy in a number of ways – just say something nice or tell them an uplifting story. Giving them a little something is the easiest way to make them happy.

Uber-2

Uber-1

Uber provides it users a little something in a variety of ways – in the form of a referral code while sending trip receipts, providing a free ride in exchange for a certain number of rides, etc.

Tip 5:  If you want the recipient to take action, make the action actionable

Simply put, if you want the recipient to click, use buttons. Make the call-to-action on the button crisp but clear. Make the button stand out from the rest of the email by using a contrasting color, adding white space around the button, adding an on-hover color, etc.
Getty-Images

GettyImages has a clear call to action button in its promotional emails.

 

With this 5 simple tips, you can ace your email marketing campaign and prompt your user to take action.

Last but not the least, to ensure the success of your campaign you need an mass email tool that lets you implement all these tactics with ease. That’s exactly what MassMailer is. From merge tags, to pre-designed templates, to call-to-action buttons, MassMailer gives you all you need to capture and keep the attention of your subscribers. MassMailer is the leading mass email solution for Salesforce. To see it in action, start a free trial of MassMailer today.