• track-and-optimize-mass-email-campaigns

How to Track & Optimize Mass Email Campaigns?

November 5, 2016 | by

Tracking and optimizing your mass email campaigns is essential to getting that perfect campaign. When your mass email is backed by data, chances of its success improve manifold. Trust us, there is no secret recipe for sending out mass emails. You must keep testing, tweaking, tracking and finally optimizing to figure out what works and what does not.

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  • AB-Test

6 Tips to A/B Test your Mass Email Campaigns Like a Pro

November 5, 2016 | by

In email marketing, one size fits all does not work. So, what worked for your competitor, may or may not work for you. The best way to find out what kind of mass email campaign works for you, is to do an A/B test. A/B testing or Split Testing is a type of experiment for your mass email campaigns that test one variable at a time and eventually optimize your emails to achieve maximum success.

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  • Segmenting-your-Email-Subscriber-List

How to Segment your Email Subscriber List to Get Maximum Response

October 12, 2016 | by

Email Subscriber List Segmentation is a process of defining and subdividing a large homogeneous list of email IDs into clearly identifiable segments of subscribers with similar needs, wants, or demand characteristics. Its objective is to design mass email campaigns that precisely match the expectations of the targeted segment. (more…)

Segmenting-your-Email-Subscriber-List