• email marketing mistakes

Avoid These 12 Email Marketing Mistakes That Are Hurting Your Business

December 2, 2021 | by

Email marketing campaigns are important in today’s business marketing. They are a great way of gaining new customers and promoting your products and services. Yet, if executed poorly, you run the risk of wasting time, energy and losing money and sales. Your email marketing isn’t just about gaining subscribers, it’s also about converting them into customers.

email marketing mistakes

If you are having trouble attracting new subscribers, retaining subscribers, and/or converting subscribers, there is a high probability you are going wrong somewhere with your campaign. While it’s ok to make mistakes, it’s also important to learn from them and try not to make them in the future. Here are 12 mistakes that you need to avoid making altogether.

1. Stop forgetting about your new subscribers

It happened, finally. You landed a new subscriber, but now what do you do? If you answered wait a few days and then hit them with an email outlining your great product, you are doing it wrong. This is a huge mistake. The first email you need to send is a welcome email. The first email you send tends to be the most read email. Why? This is when your readers are most engaged with you and your brand. They just signed up for your email marketing. You are fresh, new, and exciting in their minds.

There is no right or wrong way to write a welcoming email really. Some can be humorous, while others no-nonsense and straight down to business. The thing that matters is that it represents you All welcoming emails should have the following:

  • Welcome the reader
  • Introduce yourself or the business
  • A good lead into what will follow

If you want to keep your subscribers’ attention then leading with a great welcoming email is essential and since it sets the tone for all of your other emails, it paves the way for future sales.

2. A mismatch between your campaign and reader expectations

Your subscribers are there because your brand and company intrigue them, and you are offering them something they need or desperately want. So, if your email content doesn’t back up their expectation, they are going to click unsubscribe pretty quickly.

“The content you send out to your email list needs to be well thought out, of high quality, and consistent with your company branding. You will lose money and subscribers if your email marketing doesn’t live up to your reader’s expectations.” explains Ray Schmid, a tech blogger at Paperfellows and Coursework Writing. If you lose a subscriber, the best email copy won’t matter because they won’t be reading it at all.

How do you fail at meeting expectations? There are two key things that cause a mismatch:

  • Not sticking to your promised schedule-if you said a weekly email, then deliver on it.
  • Not sticking to your chosen topic: If you promised to blog tips but are sending emails on weight loss tips, then they are going to bail on you pretty quick.

Keeping these two points in mind when you are crafting your email content will help you avoid creating a customer mismatch.

3. You Forgot to include the Call to Action

The CTA is a crucial part of your email campaign and forgetting can cost you money. Whether the content is a blog post or landing page or an email, a call to action needs to be included. The Call to Action encourages your subscribers to engage with your content. Your audience is likely highly intelligent, however, without a call to action, they might overlook what you want them to do with your content. You have to give them some guidance in the right direction and a CTA is a way to do this.

Before you write the first word of your email, have a clear vision in mind of what you want your reader to do. Are you promoting your content? Selling a new product? Providing a service? Then focus on the email contents, leading them to the outcome you want for them.

Then, make the call to action easily recognisable and relevant to what you want your outcome to be. Your CTA needs to be the following:

  • Easy to find
  • Using the right words
  • It’s message needs to be clear and concise
  • Repeat the message when appropriate to do so.

4. Forgetting about your mobile users

If you want to send your email conversion rates plummeting, this is the mistake to keep making. Up to 70% of your email content will be opened on a mobile device, thanks to smartphones and tablets. If you are not ensuring that your emails are being formatted for multiple devices, then you need to start doing this.

When you format for mobile devices, think simple and clean, with images and text that is easily readable on a small screen. Single column content, with images no bigger than 600 pixels is the best design here.

Bear in mind that if you don’t have the ability to optimize your content for mobile devices in yourself, there are services available that can do it all for you, so you are freeing up precious time.

Always test your emails on several mobile apps, so you can troubleshoot any errors, and make sure that your content is coming across the way you meant.

don't forget your mobile email users

don’t forget your mobile email users

5. Lack of professionalism

If your emails look too amateurish or worse, dodgy, you will lose subscribers. “If your content is coming across like a scam instead of a legitimate offer, then you will lose subscribers and ultimately, sales” says Patricia Bonner, an email marketer at Eliteassignmenthelp and Lia Help. Here are several things to stop doing to help your content look more professional:

  • Bad spelling/grammar– There really is no excuse to send out copy with spelling and grammar mistakes. It makes your email campaign look unprofessional and it can cause confusion, especially if your message becomes ambiguous. Always utilise a spellchecker and consider checking your grammar in a program.
  • Leave out attachments- the professionals leave these out and so should you. Unless of course the reader specifically signed up to receive a PDF, just don’t have attachments.
  • Stock images- Bad stock images that have been recycled over and over again hurt your chances of retaining subscribers and making conversions.
  • Avoid swearing- Most market niches won’t be impressed by your colourful language so if in doubt, leave it out.

6. Using cliches and heavy sales wording

People don’t like heavy, syrupy sales pitches. If you come on too strong, you will more than likely turn them off and they will surely unsubscribe. The same will happen if you use the same old cliches.

Your readers are subscribed to other email marketing campaigns and chances are even though you think your business or product is unique, they won’t see it in the same way, and it will look like every other ad campaign in their inbox.

If you want to avoid sounding like everyone else, try these easy tips

  • Personalise your emails-Write your copy like you were writing to a friend, not a salesperson.
  • It’s about them, not you- You are trying to sell your product or service to the customer, not to yourself. Talking about you and your needs all the time won’t make sales conversion. Instead, focus on what your subscribers need and want. Focus on the benefits your subscribers will get from using your product or service.
  • Good subject lines matter-Write clear and unique subject headlines instead of recycling the tired old formula that other marketing campaigns use.

7. Too Many Images

They say a picture is worth a thousand words, but too many pictures and stock images can hurt your email campaign.

“Stock images make your email marketing seem impersonal and don’t really reflect your brand and your company vision. It’s best to include original photography where possible, or if you are going to use stock images, be sure to think carefully and make sure it fits into your overall branding,” advises Elias Riddles, a writer at Boomessays and Essayroo.

don't use too many images

don’t use too many images


It’s common for email users to read emails with images turned off. The two biggest reasons for this are for security against spammers. The second reason is speed. So, if people turn off images, does this mean you shouldn’t use any images? No, definitely not. But it does mean you need to use images sparingly.

One way to get around this is by using alt text, which is a text that replaces an image when it fails to load or is blocked by the service. Good email marketing services let you add alt text without having to know HTML code.

8. Waiting too long to start your email marketing campaign

In today’s fast-paced, digital world, it’s easy to fall into the mindset that email is just a bit old-fashioned and therefore shouldn’t be a marketing priority. This is simply not true. There really is no time like the present when it comes to starting your email campaign.

Email marketing campaigns pair nicely with SMS marketing strategies. You can even use your SMS marketing to send subscribers reminders to open your marketing emails, making sure your subscribers never miss an email. This eventually will lead to more conversions and up your overall sales.

9. Making it about the numbers

A lot of people these days focus on waiting until they have the right number of subscribers or views or the right number of sales. This is a mistake when it comes to email marketing campaigns. The focus needs to be on the following:

  • Company goals
  • Audience’s awareness and overall need
  • Using every email to bring the customer to a point of meeting that needs and making the sales conversion

If you are waiting for the perfect opportunity you are missing out on potential subscribers and that means customers and sales.

10. Letting negative criticism dictate your email marketing campaign.

You send out an email. Then you get a response of “Stop selling to me” or “Your product is lame and too expensive; I am not interested.” These responses stick in the back of your mind and create a negative mindset and before you know it, you shy away from emailing your content at all. You start trying to change it, or worse don’t even send your emails out anymore. People don’t like what you are selling, so what is the point?

Remember, not everyone will like or need your product. It’s ok to lose the subscribers who do not want or need what you are selling. If you have a good email campaign that is getting decent conversion rates, then don’t try and fix something that isn’t broken because a few people responded negatively.

11. Using broken links.

There is nothing more frustrating for an email subscriber as when they go to click on the provided link, and it doesn’t work. This is a fairly common mistake that you really need to avoid. It looks really unprofessional, and you will come off as not taking your content seriously.

Part of your email editing process, as was mentioned previously, needs to include making sure all your links work. Otherwise, your campaign will utterly fail, and you will have wasted time and ultimately money.

don't use broken email links

don’t use broken email links

12. Not tracking your email campaign.

How will you know if your efforts are successful if you are not tracking your email campaigns? The answer is you can’t, and that is a huge problem. You could be wasting time, resources, and money, as well as losing existing customers and subscribers.

When you design your email campaign, incorporate tracking programs that will identify what messages work and get your subscribers’ attention and which ones end up straight in the bin.

Many CRM software systems include email tracking tools, which great marketers use.

These are the 12 mistakes to avoid making in your email marketing campaign. These mistakes can be easily rectified by investing a little more time and attention into creating email content and using technology to help where possible.

Emily Henry is a writer at Law Essay Help and Thesis Writing Service. She writes about email marketing. Also, she is a tutor at State Of Writing.

 

Personal Qualities You Need to Have a Successful Email Marketing Career

December 2, 2021 | by

Do you want a career in email marketing? It is essential to have certain qualities if so. We will discuss these qualities and why they’re necessary for success in this blog post.

These personal qualities help you be successful because they allow you to be more creative with your work while also helping you think critically about the problems that come up. They also enable you to research independently without having any complications arise or get stuck when doing something like using new software. These qualities make it easy for others around them to communicate with marketers and listen to the audience. So, let’s see what personal attributes a person should have to become a successful email marketing manager and have a great career!

Attention to Details is Crucial For Email Marketer

You don’t need to be pedantic and waste time on everything, but you need to pay attention to the nuances that contribute to the promotion of the product. Becoming an email marketer will be complicated for you if you’ve ever given a gift without a pretty package, aside from its cost. You have to think holistically and see the whole picture, and it doesn’t matter if it is about the brand as an entire or a specific product. Everything should be interconnected. Striving for an ideal that cannot be achieved will force you to improve your work every time. Missing one small detail can negatively impact the result.

Responsible Attitude to the Process

Many people have various ideas constantly spinning in their heads, remaining in their infancy. A person can see a similar project from another person and is soon left face to face with your disappointment. Let’s be honest, which reader didn’t have a great business plan that never saw the light of day? It is essential to realize that starting your own business is quite tricky, so you need to be responsible for those who already have this business, moreover, who trust you.

Ability to Plan

Many people know how to come up with exciting moves, but not everyone succeeds in implementing them. There are simply no guarantees of success. Many details need to be met to achieve positive performance, and you need to feel the situation and plan your actions carefully. Punctuality in work adds pluses to this skill and focuses on productive activity.

Constant Self-development

It is essential for all professions, not just marketers. The specialty constantly reminds us that data is out of date. For example, an email marketer makes a lot of edits when writing a dissertation because every time a new product, players and methods of attracting consumers appear on the market. A person is limited in professional growth if you do not see the point in constant training, and therefore, are doomed to lose to more robust competitors.

Currently, the discipline of email marketing is transforming dynamically. The profession is enriched with new technologies used to study the target audience, analyze its interaction with brands, communicate with it, and analyze its performance. Moreover, consumer behavior patterns are being revised and changed more often than ever before. It obliges the modern email marketing specialist to develop an external environment where people carry out their professional activities.

We can say that the top quality is the desire and ability to constantly learn, improve professionally and regularly take inventory of their skills to abandon the outdated and replace them with new ones.

Organizational Skills

Since every email marketer communicates with all company divisions and begins to implement his strategy from the inside, they must correctly plan and prepare everything to offer the market an already formed brand, product, service, etc.

Foreign Language Skills

Being a good email marketer means always keeping your finger on the pulse of the global situation in goods and services. A private English teacher in a short time will help you build a professional vocabulary, thanks to which you can study fresh materials on the Internet from primary sources.

Knowing the language, an email marketer can:

  • create an excellent career;
  • apply for a place in a large international company;
  • conduct marketing campaigns in English and present them favorably;
  • work with foreign clients.

Ability to Listen and Risk

An email marketer can lose the point by skipping a snippet of what you said and end up doing extra work. Each stage should be recorded on paper, in memory, in a file, and anywhere. The main thing is that you can reproduce the information at any time.

These skills can help act clearly and competently in unplanned situations. It will help when you are on a deadline or lose control for a while. A person can simulate a specific episode to not panic in the future when there is a real threat of a project failure.

Social Skills

Social skills are crucial for a great email marketer. Someone is given this skill from birth, but you should not give up hope if it is not there. Develop it in stages, fighting with your nature and going against the inner voice of doubt. The result is worth spending your time and energy on.

Trends Prediction

It is one of the many qualities that come with experience. Of course, you can and should strive for this right now, but you will gain real momentum only after years of experimentation.

Performing Good Under Pressure And In Team

Here is one more valuable quality for all professions. The ability to overcome setbacks with your head held high distinguishes a true professional from an ordinary employee. Regardless of the company’s setbacks, a marketing professional should not lose faith in himself and his ability to work. It’s even better if you know how to find opportunities for a quick recovery to maintain the desired level of productivity.

Another critical skill is collaborating with other people in a team, but this is a moot point. Is it possible to learn this? Having all these qualities does not guarantee you a job as a marketer. You need to understand that everyone’s start is different, and it is easier for one, but it is more complicated for the other. The main thing is the desire and desire to be realized in your favorite profession.

Ability to Focus and Adapt

The ability to adapt to frequently changing conditions is also essential. The email marketer should not be attached to experience and act according to a template, even once thriving. The specialist must be open to new circumstances, knowledge and take the challenges of change with interest.

The ability to focus attention on achieving goals is crucial as well. There are so many distractions in the era of information oversaturation that it is not difficult to get carried away by something secondary. Still, like an icebreaker, the email marketer must confidently go and lead the company’s business to achieve its goals.

An email marketing manager must use different approaches and be open to new technologies and new views on familiar problems. They also should be able to abandon the chosen course and switch to other work methods if existing solutions lead to failure.

Creativity

Be energetic and set the right mood for your colleagues. Email marketers are at the forefront of any company, and they lead the way to customers, and the rest of the organization follows them. Marketing efforts largely determine the outcome of the entire company, so the marketer must inspire colleagues to win.

Creativity is necessary to make attractive advertising communications and to search for non-standard moves in conditions of a limited budget, which is always not enough to implement everything conceived.

Literacy

A single grammatical mistake can change the meaning of advertising communication, and all preparatory work and budgets can be wasted. The point is not that literacy is needed, like any person, when writing their texts. Every email marketer has to coordinate and approve advertising materials and layouts at work. They put their signature on them, which means they are fully responsible for the correct execution, including grammatical errors.

Multitasking Skills

Today, an email marketer is obliged to combine many competencies required of them at any time – for example, copywriting, design, web design, targeting, analytics, etc. A great email marketer still needs to understand the essence of these works even if the marketer is lucky and bypasses this duty. To demand the desired result, you need to know how it is achieved.

Final Thoughts

Certain qualities can help you if you want to be a successful email marketing manager. These include being creative and analytical with how you approach campaigns, having good communication skills to coordinate the digital team well, managing your time wisely so that it all comes together at the end of the day, and more.

Once you know what these qualities are for yourself or if you’re looking for someone else who might have them already, then focus on developing those traits to make sure they come through in every campaign.

  • mass email service

7 Brilliant Ways a Mass Email Service Will Benefit Your Business

November 14, 2021 | by

In the United States, there are over 6 million businesses in operation. 

mass email service

If you want to outperform your competition and stand out in a crowded field, a mass email service can help. If you’re looking for every advantage available, don’t miss out on what mass email services can do for you. 

A mass email service can help you bypass your standard business email limitations. You can get unlimited opportunities to connect with and communicate with your audience.

A mass mailer comes with many advantages, but let’s take a look at the top 7 advantages that will benefit your business. 

1. Best Email Practices

In the modern business sphere, emails play an integral role. Following best practices can make a difference between informing customers of new offers, ideas, or products and outright failure.

A mass email service is set up around emails. They know how to use the platform constructively

Following best practices can also help keep your emails from going on a “blacklist”. This is when your email goes to a spam or junk folder.

That can have a huge, detrimental effect on any marketing attempt. However, for emails, it can be a death sentence. 

If you want someone who can understand your needs and knows how best to meet them, consider a salesforce campaign. You will have access to the knowledge and practices that will net you the largest return on your investment possible. 

email newsletter marketing

email newsletter marketing

2. Audience Reach 

If you want to expand your reach and include those who have purchased your products or services before, mass email is the way to go. Not only does this give you access to a huge list of new potential customers, but you also stay in touch with your current audience. 

The cost of expanding your reach via a mass email campaign is also far less than that of other, more traditional marketing approaches. If a company wants to expand its reach without breaking its budget, a mass mailer can revolutionize its marketing. 

3. Access Customers Directly 

Sending an email out to your customers allows you to connect with them. Modern marketing requires the humanizing of a business, making it more pleasant to do business with. A big way to do that is to foster increased and close connections to your customers. 

Customers want to feel like they matter, and know that they are heard. An email gives any communication a bit of a personal touch if it is crafted the proper way. Never underestimate the loyalty of a customer who has positive, friendly feelings towards your business. 

4. Easy To Track 

Of all the ways to communicate, emails are among the easiest to track. This allows for a stable platform to study analytics from. It will fast become clear what is working and what is not when you study the results of your email marketing. 

Depending on the mass email service you use, you will often get help in this area. Being able to track the results of an email campaign can help you in all aspects of marketing. If a great maxim is to “know your audience” then there are few better ways available. 

A fine-tuned email will be more useful to you than relentless spam of mails will. One way helps you to connect with customers while also building up an understanding of who they are. The other way will relegate your work to the trash bin. 

5. Formatting Emails

A mass email service can help you by optimizing the format of your emails. This can make them easier to read, or more familiar to the right people. Keeping up to date with the latest formatting isn’t always easy, so a professional in this field is essential. 

The proper format can also determine how your business is seen by customers. You don’t want to seem like you’re stuck in the past.

Break free and express yourself in different ways. A mass email service is capable of helping you achieve those goals. 

Remember, just because mail looks good on paper, or sitting on your word processor, doesn’t mean that translates onto the email. Respect has to be given to how translating a document from a word document to an email can change the way it looks and feels when read. 

6. Single Emails Won’t Deliver Results 

If you try and build up a mailing list and send out a single email to your list, the chances of success are low. A much more effective method is to send out emails every so often.

These emails should remind customers that you exist and what you offer. Consistency in this regard is key. 

It can take a lot of time to set up multiple emails, which is why services exist to handle it. Ditch the limitations of sending out single emails. Instead, embrace the ability to connect with your customers at the same time. 

Mail Communication Connection message to mailing contacts phone Global Letters Concept

Mail Communication Connection message to mailing contacts phone Global Letters Concept

7. Proper Font and Type 

While most of us have modern systems either at home or in our pocket, not everyone does. Emails are designed so that anyone can view them on almost any system. This means that they don’t have all the new features and fonts that modern smartphones or other systems do.

This is one reason why it is important to work with someone who understands email specifically. It is easy to make a mistake with your email.

If that happens, no one will want to read it. In fact, it might even be unreadable to some people. 

Choose a Mass Email Service That Works for You

In the modern business place, it is no longer enough to just produce a good product. Marketing via email is a great way to build up the essential connections that go along with modern advertising. Ditch the old way of operating mail campaigns, and switch to a mass email service. 

If you have any questions about our mass email marketing services, or want specifics on what benefits we can offer you, contact us. We are ready to get started working for you and to deliver the products and services that you want. 

 

  • Send Transactional-Emails-in-salesforce

Getting Started with Transactional Emails using MassMailer

November 5, 2016 | by

Transactional emails are triggered by the system when a user performs a specific action on a company’s website, app, etc. For example, you receive a transactional email on order confirmation when you purchase something from an e-commerce site. It has details of your transaction – item purchased, price, delivery date, shipping address, etc.

Send Transactional-Emails-in-salesforce

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  • track-and-optimize-mass-email-campaigns

How to Track & Optimize Mass Email Campaigns?

November 5, 2016 | by

Tracking and optimizing your mass email campaigns is essential to getting that perfect campaign. When your mass email is backed by data, chances of its success improve manifold. Trust us, there is no secret recipe for sending out mass emails. You must keep testing, tweaking, tracking and finally optimizing to figure out what works and what does not.

track-and-optimize-mass-email-campaigns

(more…)

  • AB-Test

6 Tips to A/B Test your Mass Email Campaigns Like a Pro

November 5, 2016 | by

In email marketing, one size fits all does not work. So, what worked for your competitor, may or may not work for you. The best way to find out what kind of mass email campaign works for you, is to do an A/B test. A/B testing or Split Testing is a type of experiment for your mass email campaigns that test one variable at a time and eventually optimize your emails to achieve maximum success.

AB-Test

(more…)

  • Time-Saving-Tips-for-mass-mailing

5 Time-Saving Tips for Sending Out Mass Email

September 18, 2016 | by

Email Marketing is one of the most cost effective methods of reaching out to your subscribers. If done right, it can earn you huge dividends. However, sending out emails to thousands of subscribers can be a time consuming and tedious job. When you have hundreds of other things to look into, you may not want to spend hours on that one mass email.

Time-Saving-Tips-for-mass-mailing

Here are 5 tips that would save you time while sending out a mass email.

  1. Have a clear goal
  2. Verify & Segment your Email list
  3. Use customizable email templates
  4. Ensure compliance with CAN-SPAM Laws
  5. Use an email marketing tool like MassMailer

 

Have a clear goal

While this may seem the most obvious tip, it is also the most overlooked one when it comes to email marketing. Before you even start building your mass email campaign, it is important to ask yourself “Why am I sending this email?”. You should have a clear idea about what you want to achieve from the campaign. Whether you are informing your customers about a new feature in your existing product or seeking to upsell or cross-sell or just wishing them well for the Holidays – whatever be the reason you are sending out the email, it should be very clear to you. This will make it easier for you to figure out the right message in your email.

Verify & Segment your Email List

Email list verification is the process of determining whether the email addresses on your list are valid and deliverable. In one of our previous articles, we discussed at length on why it is important. By removing invalid email IDs from your list, email list verification saves you time by ensuring that you do not waste time sending our email campaigns to junk IDs.

Segmenting a verified email list also goes a long way in saving you some valuable time. Let’s say your enterprise sells 2 products A and B. Having a segmented list for each of the products’ customers will ensure that you do not waste time sending out a mass email campaign for a feature update of Product A to a customer of Product B.

Maintaining a verified segmented list of email Ids will make the process of sending out mass email campaigns not only faster but also more effective.

Use Customizable Email Templates

Designing an email template from the scratch could take up a lot of your time. To make the process faster, use predesigned templates and then customize them as per your need. Most email marketing platforms today offer email templates. If you depend on Salesforce for much of your sales and marketing activity, you should choose an email tool that can generate templates from within Salesforce itself.

Ensure compliance with CAN-SPAM Laws

CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography And Marketing. It is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Some of the dos and don’ts include:

  • Don’t use false or misleading header information.
  • Don’t use deceptive subject lines.
  • Identify the message as an ad.
  • Tell recipients where you’re located.
  • Tell recipients how to opt out of receiving future email from you.

For details, you can check out The CAN-SPAM Act: A Compliance Guide for Business.

And if you are wondering, how does this save your time? Well, if you do not want to waste your time and money fighting lawsuits, this is important.

Use an email marketing tool like MassMailer

An email marketing tool like MassMailer automates the process and takes care of a lot of pain points of sending out mass mailing campaigns. Deeply integrated with Salesforce, MassMailer gives you the same refined user experience that you’re used to with Salesforce, at the same time, it lets you send emails beyond Salesforce’s limit of 5000 emails per day.  It has an-built mechanism to verify email IDs, features that let you segment your list easily, professionally-designed templates that can be customized as per requirement, analytics to help you track and measure your campaign’s success and many more. MassMailer also has checks and balances in place to ensure that your email is CAN-SPAM compliant.

So go ahead and send your mass email campaign without wasting a lot of time on it. Try MassMailer today!

 

10 Tips to Ensure your Mass Email Campaign Avoids the Spam Folder

August 25, 2016 | by

The success of your mass email campaign depends on its deliverability. No matter how much midnight oil you have burnt to create that awesome mass email campaign, it serves no purpose if it lands in the spam folder. Here are 10 tips to ensure that that your mass email reaches your subscriber’s inbox:

  1. Avoid purchased, rented or scraped email lists
  2. Avoid misleading “From” field addresses
  3. Avoid promotional and deceptive subject lines
  4. Avoid linking to spammy sites
  5. Avoid image-only emails
  6. Avoid large attachments
  7. Avoid sending HTML emails without a text version
  8. Avoid hiding your opt-out information
  9. Avoid long gaps between communication
  10. Avoid blacklisted email servers

Tip 1: Avoid purchased, rented or scraped email lists

Never, ever buy an email list. These contain a lot of dead emails and spam traps which quickly inform mailbox providers that you are breaking the rules by sending unsolicited emails. Always seek permission when adding a subscriber to your list.

Additionally, if you have a permission-based list that has not been used for some time, verify your email list.

Tip 2: Avoid misleading “From” field addresses

Use clear and trustworthy ‘from’ field addresses such as: “name@yourdomain.com” “contact@yourdomain.com”, “newsletter@yourdomain.com”, “support@yourdomain.com”, “feedback@yourdomain.com”. Obscure addresses like “1412scmk8@domain.com” make no sense to your subscribers and ESPs.

Tip 3: Avoid promotional and deceptive subject lines

The key here is to remember that spam filters are trying to remove promotional emails. So avoid terms like “free”, “100% off”, etc. in your subject line. A single exclamation mark would do, so do not scream “AWESOME!!!!” in your subject line. Also, your subject line should be in sync with what you are saying in your email.

Tip 4: Avoid linking to spammy sites

Some wise man once said, “You are known by the company you keep”. So if your email body copy links to any spammy site, your email has a high chance of being thrown into the spam folder too.

Tip 5: Avoid image-only emails

It is recommended that for every graphic you use, there should be at least two lines of text. Maintaining a good text to image ratio is important. Always use optimized images in your emails.

Tip 6: Avoid large attachments

Email attachments from unknown senders or not-so-known senders are looked as unsafe. So even if your mail lands up in your subscribers’ inbox, they would not care to download. If you have to send an attachment, stick to .jpg, .gif, .png and .pdf formats. Executable attachments such as .exe, .zip, .swf, etc. should be avoided entirely. In case you have to send a large attachment, use services like WeTransfer or Dropbox.

Tip 7: Avoid sending HTML emails without a text version

Sending HTML email with a text version helps you in 2 ways. Firstly, it helps you avoid the spam filter. Secondly, it is also more user friendly as recipients who cannot view HTML emails can see the text version.

Tip 8: Avoid hiding your opt-out information

It is important that your subscriber is given the choice to unsubscribe from your mail list. Make your opt-out information clearly visible in your email to avoid spam filters.

Tip 9: Avoid long gaps between communication

As in personal relationships, so in relationships built over the internet- you need to stay in touch. If you mail your subscribers once in six months, they may just forget all about your and not open your mails. This affects your email open rate and consequently, your credibility.

Tip 10: Avoid blacklisted email servers

Before sending out your email campaign, ensure that your email server is not blacklisted. There are many free online tools available that will help you with this. If you find that you are on a blacklist, you will need to follow up with the website that has added you to their blacklist and get yourself removed.

In addition to these tips, you must comply with the CAN-SPAM Act 2003. According to the FTC, if you violate the law, you could be fined $11,000 for each offense—that’s $11,000 for each email address on your list.

Sending mass email campaigns can be tricky. However, if you want to send mass emails to your Salesforce contacts, we have you covered. MassMailer, overcomes the sender limitations of Salesforce CRM and complies with CAN-SPAM Act 2003, automatically safeguarding you from spam filters. Get a Free Trial today!

 

5 Tips to Write Killer Mass Emails that Prompt Users to Take Action

July 8, 2016 | by

Email Marketing is one of the most effective ways of reaching out to your customers, both existing and potential. They help in communicating and building relationships with prospects, gather important data, and help boost marketing ROI.

The basic thumb rule of writing successful mass promotional emails is to Respect the Recipient. Give them the attention they deserves and do not treat them as just another name in your humongous list of subscribers.

In this post we are going to discuss 5 tips that would help you write killer emails that work.

Tip 1: Personalize

Personalize your emails with dynamic content. Personalization helps your subscriber feel that the email has been specifically written for them.

You can personalize the content of your email by inserting basic customer merge tags. Merge tags are placeholders that are replaced by actual content when the email is sent.

Hey {{user.name}}! becomes “Hey John!”

Segmenting your customers as per their interests and then sending out content which match their interests is another way of personalization.

Netflix does an excellent job in personalization. It not only adds the name of the recipient in the subject and the body of the email but also recommends programs based on the user’s preferences on the platform.

Tip 2:  Follow the AIDA model

 

AIDA is a marketing acronym which stands for Attention, Interest, Desire & Action. The first three steps lead your audience to the fourth step of action.

 

Your subscriber is bombarded with hundreds of emails everyday. In order for your email to stand out and grab attention, it should have a subject line that encourages the person to open the email. Once you have got their attention, catch their interest by focusing on their needs, the same needs driven by which they clicked your email in the first place. While you are building their interest, show them how you can fulfill their desire. And last, tell them what needs to be done for them to fulfill their need.

Hubspot

This email from Hubspot is a good example of the AIDA model. It catches attention by asking the person if they are thinking of learning about inbound. Next it builds their interest by telling them how inbound is different from traditional marketing. To create a desire for the offering, it talks about the benefits like more leads, visitors, etc. and a globally recognized qualification. And lastly, it clearly mentions the action required from them to get started.

Tip 3: Use the 1-2-3 method

When you are stuck with how to convey your message in the best possible way, use the 1-2-3 method. In this method, you define the first 3. These 3 could be the steps that you want your recipient to take or the benefits that the recipient will have. Defining the first 3 will not only simplify the messaging but will also remove any iota of  uncertainty.  

LinkedIn

LinkedIn uses the 1-2-3 method to sell the benefits of Job Seeker Premium to its users.

Tip 4: Make your recipient happy

One happy subscriber is better than many unhappy ones as they are more likely to open your email again. You can make them happy in a number of ways – just say something nice or tell them an uplifting story. Giving them a little something is the easiest way to make them happy.

Uber-2

Uber-1

Uber provides it users a little something in a variety of ways – in the form of a referral code while sending trip receipts, providing a free ride in exchange for a certain number of rides, etc.

Tip 5:  If you want the recipient to take action, make the action actionable

Simply put, if you want the recipient to click, use buttons. Make the call-to-action on the button crisp but clear. Make the button stand out from the rest of the email by using a contrasting color, adding white space around the button, adding an on-hover color, etc.
Getty-Images

GettyImages has a clear call to action button in its promotional emails.

 

With this 5 simple tips, you can ace your email marketing campaign and prompt your user to take action.

Last but not the least, to ensure the success of your campaign you need an mass email tool that lets you implement all these tactics with ease. That’s exactly what MassMailer is. From merge tags, to pre-designed templates, to call-to-action buttons, MassMailer gives you all you need to capture and keep the attention of your subscribers. MassMailer is the leading mass email solution for Salesforce. To see it in action, start a free trial of MassMailer today.

 

7 Ways MassMailer Simplifies Email Marketing With Salesforce

May 23, 2016 | by

Sending one-to-one customer emails in Salesforce is super easy, but for mass emails, Salesforce has some limitations. Salesforce limits you to 1,000 emails in a mass email blast per day where the “Day” is defined as a 24 hour period based on GMT – not your local time. Furthermore, there are limits on how many emails you can send out in a single “blast” based on your edition of Salesforce. (more…)