Getting Started with Transactional Emails using MassMailer
Transactional emails are triggered by the system when a user performs a specific action on a company’s website, app, etc. For example, you receive a transactional email on order confirmation when you purchase something from an e-commerce site. It has details of your transaction - item purchased, price, delivery date, shipping address, etc.
How to Track & Optimize Mass Email Campaigns?
Tracking and optimizing your mass email campaigns is essential to getting that perfect campaign. When your mass email is backed by data, chances of its success improve manifold. Trust us, there is no secret recipe for sending out mass emails. You must keep testing, tweaking, tracking and finally optimizing to figure out what works and what does not.
6 Tips to A/B Test your Mass Email Campaigns Like a Pro
In email marketing, one size fits all does not work. So, what worked for your competitor, may or may not work for you. The best way to find out what kind of mass email campaign works for you, is to do an A/B test. A/B testing or Split Testing is a type of experiment for your mass email campaigns that test one variable at a time and eventually optimize your emails to achieve maximum success.
5 Tips to Ensure your Mass Email is Mobile Friendly
From 2010 to 2015, email opens on mobile devices has increased by 30%. With a growing number of users accessing their emails from mobile, making your mass mailer mobile-friendly is no more a “good-to-have” but rather a “must-have”.
Here are 5 simple tips to ensure that your mass emailer is mobile-friendly:
How to Segment your Email Subscriber List to Get Maximum Response
Email Subscriber List Segmentation is a process of defining and subdividing a large homogeneous list of email IDs into clearly identifiable segments of subscribers with similar needs, wants, or demand characteristics. Its objective is to design mass email campaigns that precisely match the expectations of the targeted segment.
A study by HubSpot found that all key email marketing KPIs perform better when you segment your email list. The segmentation results include increased performance in:
Here are 5 ways you can segment your email subscriber list to get maximum response:
- Demographics
- Purchase History
- Buying Frequency
- Consumption Pattern
- Engagement Level
Let’s look at each of them in detail.
Demographics:
This involves segmenting your email list based on age, gender, income, education, family size and so on.
This email from Sheroes, a woman’s career destination, is targeted at working mothers.
Purchase History:
If a segment of your email list has purchased from you before or is currently using your product, use that information to send them emails catered to products that interests them. You can use this as an opportunity to upsell or cross sell.
This email from Trello, a project management application, is targeted at people who are already using Trello boards.
Buying Frequency:
You can also segment your email list based on how often someone buys from you. You can use this opportunity to increase your subscriber’s shopping frequency by giving them special offers.
This email from BirchBox , a monthly subscription box service, gives a special offer to those who have abandoned their shopping cart midway their transaction.
Consumption Pattern:
You can also segment your subscriber list based on the type of content they like to consume. Your mass email could then recommend related content.
Goodreads, a book recommendation app, sends out mass emailers with book recommendations that match a subscriber’s preferred genres.
Engagement Level:
Segmenting your subscribers based on their engagement level with your product is another way to target your subscribers with relevant mass emailers. If there is a decrease in engagement level, your mass email should try to reawaken their waning interest. It there is an increase in engagement level, use your mass email to move leads along through the sales funnel.
Dropbox, a cloud storage and file sharing app, sends out mass emailers if their subscribers have been inactive on their application.
These are just 5 of the many ways you can segment your subscriber list. Depending on your specific use case, you can find hundreds of other ways to segment your list. Segmenting your list is one of the most effective way to optimize your mass emails for success.
With MassMailer for Salesforce, you can easily segment your Salesforce Contacts, Leads and Users into various groups and send targeted mass emails thus improving its success rate manifolds. MassMailer email wizard is very simple to use and has a Salesforce-friendly interface. With this wizard you can create emails, send them immediately or schedule them for later.Click here to watch a demo of the Mass Email Wizard feature.
Build an Automated Email Campaign within Salesforce using MassMailer
As a customer, what kind of mails do you like to receive? Boring, impersonal ones, with random updates of products that you do not even use OR well-designed ones, with updates which you actually look forward to? Look through your inbox and you will know!
When you have a CRM tool like Salesforce at your disposal with tonnes of valuable information about your customers, why not use it to build a more streamlined and effective email marketing program?(more…)
How to send out a mass email campaign in Salesforce with MassMailer
With MassMailer, you can send Salesforce campaigns to leads or contacts, send mass mails instantly or schedule for later, use existing templates or campaigns to build new ones and review stats like bounces, opens, clicks and many more. Additionally, MassMailer helps you send mass mail campaigns without hitting any Salesforce email limitations. (more…)
10 Tips to Ensure your Mass Email Campaign Avoids the Spam Folder
The success of your mass email campaign depends on its deliverability. No matter how much midnight oil you have burnt to create that awesome mass email campaign, it serves no purpose if it lands in the spam folder. Here are 10 tips to ensure that that your mass email reaches your subscriber’s inbox:
- Avoid purchased, rented or scraped email lists
- Avoid misleading “From” field addresses
- Avoid promotional and deceptive subject lines
- Avoid linking to spammy sites
- Avoid image-only emails
- Avoid large attachments
- Avoid sending HTML emails without a text version
- Avoid hiding your opt-out information
- Avoid long gaps between communication
- Avoid blacklisted email servers
Tip 1: Avoid purchased, rented or scraped email lists
Never, ever buy an email list. These contain a lot of dead emails and spam traps which quickly inform mailbox providers that you are breaking the rules by sending unsolicited emails. Always seek permission when adding a subscriber to your list.
Additionally, if you have a permission-based list that has not been used for some time,verify your email list.
Tip 2: Avoid misleading “From” field addresses
Use clear and trustworthy ‘from’ field addresses such as: “name@yourdomain.com” “contact@yourdomain.com”, “newsletter@yourdomain.com”, “support@yourdomain.com”, “feedback@yourdomain.com”. Obscure addresses like “1412scmk8@domain.com” make no sense to your subscribers and ESPs.
Tip 3: Avoid promotional and deceptive subject lines
The key here is to remember that spam filters are trying to remove promotional emails. So avoid terms like “free”, “100% off”, etc. in your subject line. A single exclamation mark would do, so do not scream “AWESOME!!!!” in your subject line. Also, your subject line should be in sync with what you are saying in your email.
Tip 4: Avoid linking to spammy sites
Some wise man once said, “You are known by the company you keep”. So if your email body copy links to any spammy site, your email has a high chance of being thrown into the spam folder too.
Tip 5: Avoid image-only emails
It is recommended that for every graphic you use, there should be at least two lines of text. Maintaining a good text to image ratio is important. Always use optimized images in your emails.
Tip 6: Avoid large attachments
Email attachments from unknown senders or not-so-known senders are looked as unsafe. So even if your mail lands up in your subscribers’ inbox, they would not care to download. If you have to send an attachment, stick to .jpg, .gif, .png and .pdf formats. Executable attachments such as .exe, .zip, .swf, etc. should be avoided entirely. In case you have to send a large attachment, use services like WeTransfer or Dropbox.
Tip 7: Avoid sending HTML emails without a text version
Sending HTML email with a text version helps you in 2 ways. Firstly, it helps you avoid the spam filter. Secondly, it is also more user friendly as recipients who cannot view HTML emails can see the text version.
Tip 8: Avoid hiding your opt-out information
It is important that your subscriber is given the choice to unsubscribe from your mail list. Make your opt-out information clearly visible in your email to avoid spam filters.
Tip 9: Avoid long gaps between communication
As in personal relationships, so in relationships built over the internet- you need to stay in touch. If you mail your subscribers once in six months, they may just forget all about your and not open your mails. This affects your email open rate and consequently, your credibility.
Tip 10: Avoid blacklisted email servers
Before sending out your email campaign, ensure that your email server is not blacklisted. There are many free online tools available that will help you with this. If you find that you are on a blacklist, you will need to follow up with the website that has added you to their blacklist and get yourself removed.
In addition to these tips, you must comply with the CAN-SPAM Act 2003. According to the FTC, if you violate the law, you could be fined $11,000 for each offense—that’s $11,000 for each email address on your list.
Sending mass email campaigns can be tricky. However, if you want to send mass emails to your Salesforce contacts, we have you covered. MassMailer, overcomes the sender limitations of Salesforce CRM and complies with CAN-SPAM Act 2003, automatically safeguarding you from spam filters.Get a Free Trial today!