• MassMailer vs Pardot - your Salesforce email campaign options

Your Salesforce email marketing options – MassMailer Vs Pardot

October 5, 2021 | by

You may find the bombardment of information through many new channels to be overwhelming, but email still rules. As a marketer, your primary focus should be emailing. But among the buzz, which one can suit your business better? Let’s compare MassMailer Vs. Pardot here.

MassMailer vs Pardot - your Salesforce email campaign options

There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021)

Check out what features you prefer for your business operations based on the list below.

Integration with Salesforce:

You may be aware that native apps can have an advantage and MassMailer is a native Salesforce app. The advantage of native apps is that you do not need any APIs to integrate with Salesforce. Moreover, data from Native apps are stored in your Salesforce instance. That reduces your worry about any extra security. MassMailer is a native app that delivers a seamless experience.

Pardot is a B2B lead nurturing and marketing automation platform but not just an email marketing tool.  You can integrate Pardot with Salesforce using a specially designed connector.

Email Authentication:

The success of your email campaigns rests on sending campaigns to valid email addresses. Both MassMailer and Pardot support email authentication. Pardot authenticates domain through the Sender Policy Framework (SPF).  DomainKeys Identified Mail (DKIM). MassMailer also follows the same industry best practices to authenticate.

Vanity Tracker Domain for links:

Mass mailer and Pardot support Vanity Tracker Domain for links. The feature is helpful when you send email content, and images may get hosted in URLs defined by the email tools.

IP Address:

You get a dedicated IP address with MassMailer. An IP address identifies spam. and the email sender’s reputation. Having a dedicated IP address protects your reputation and reliable email delivery.

You get a shared IP address with Pardot by default. You need to purchase a dedicated IP address as per your needs.

View Email activity:

Viewing email activity is of primary importance for your marketing. Here both the applications do not disappoint in this critical area. In MassMailer, you can configure viewing of emails sent in Salesforce Activities. Alternatively, you can view details of emails sent in the MassMailer Email Status Related List or the Lightning Component in Salesforce.

Pardot also shows Email sends in Salesforce activities. You can include it in the Engagement History Lightning Component too. See what works best for your teams.

Send Mass Emails:

Probably a favorite tool in your marketing strategy – sending mass emails. MassMailer and Pardot support sending mass emails to email lists of your choice. Both the applications are suitable for email marketing initiatives and perform reliably well.

Send Mass Emails - MassMailer vs Pardot

Send Mass Emails – MassMailer vs Pardot

One to one Emails:

At times, you need to send a one-to-one email, and here both MassMailer and Pardot support sending a single mail.

Email Validation and Verification:

Sending mails to wrong addresses or irrelevant people impacts your brand reputation. Email Validation and Verification features are available in MassMailer, and there are many statuses. You can have this feature work with Salesforce too.

Unfortunately, Pardot does not support this critical feature.

Attachments:

At times you may need to send marketing collateral through email attachments; MassMailer supports attachments in emails.  In Salesforce, one can email file attachments with MassMailer.

Pardot has limitations in that it supports email attachments, but only if you use Salesforce Engage Tool with appropriate licenses, which can be a dampener.

Dynamic Attachments:

Dynamic attachments significantly reduce the time spent in email marketing. With MassMailer you can attach files dynamically from any object and send a mass email in Salesforce.

Pardot lacks the dynamic file attachment feature. 

Email sending limits:

Massmailer has no limits technically and is based on the email volume package that you purchase.

Pardot has no email sending limits too. Limitations impact email marketing planning. You will be glad to know that both these applications do not have any technical limitations.

Email Template Builder:

Email templates help in rapidly rolling out email marketing campaigns. You will find MassMailer’s user-friendly drag and drop builder interface that integrates with Salesforce email very helpful. HTML support is available.

Pardot’s native email builder has 48 pre-made templates and supports HTML. If you are seeking a variety of templates, this may be an available option.

Email Merge fields:

You get flexibility with MassMailer that enables merging all SFDC fields, including the parent fields up to 6 levels in the hierarchy.

Pardot is limited to only Lead, Contact, Account, and Opportunity fields. You need to create these fields in Pardot and sync.

Email Tracking Metrics:

You can use both MassMailer and Pardot for metrics tracking. Both applications support opens, clicks, bounces, spam, reply, and unsubscribes.

Email reporting:

You can view MassMailer reports on opens, clicks, bounces, spam, unsubscribes, and other activity too. Both Salesforce and Pardot – displays reports on opens, click-through, bounces, spam, and unsubscribes.

You can find plenty of options for Pardot, a B2B marketing automation platform, with enhanced lists for email reporting based on the email client, click-through reports, length of engagement, etc. Besides that, there are campaign reports on salesforce campaigns that include native engagement metric fields, related lists, and engagement dashboards.

A/B testing:

A/B testing helps test variations of email campaigns across different user sets to know which one garners the best results for you. MassMailer includes A/B testing with diverse templates and provides a report. Pardot also provides A/B testing options.

Some of the other features that both MassMailer and Pardot support include – Render Testing and, Send from Salesforce Campaign.

Dynamic Content:

is releasing soon for MassMailer, but it’s available in Pardot.

Campaign Engagement Metrics and Related Lists:

Knowing results helps you to do better. MassMailer supports email engagement metrics. However, MassMailer does not have forms or landing pages functionality.

Pardot provides you with engagement metrics and related lists for emails, marketing links, forms, and landing pages.

Drip Campaigns:

MassMailer supports drip campaigns but requires you to create a Process Builder process or Flow. Salesforce process builder is a point-and-click tool that automates business processes and shows a graphical representation.

You can use Pardot for drip campaigns with Salesforce’s native Engagement Studio user-friendly and can update Salesforce campaigns and fields values.

MassMailer vs Pardot - Drip Campaigns

MassMailer vs Pardot – Drip Campaigns

Website tracking:

MassMailer does not support website tracking, but you can easily integrate Google Analytics with Salesforce and add Google Analytics tracking codes to Email Links.

Websites can add Pardot tracking codes for tracking purposes.

Forms:

As far as forms go, MassMailer does not support forms, but you can choose  Pardot that provides support.

Landing Pages:

MassMailer does not support landing pages, but you can add a link to them.

Pardot supports landing pages.

Social connectors:

Social media posting has become a part of the digital marketing mix. Pardot supports social connectors, but MassMailer does not.

Event and Webinar connectors:

MassMailer does not support Event and Webinar connectors, but you can leverage other AppExchange apps that provide these features.

Pardot supports Event and Webinar connectors that help run events and webinars.

Visitor tracking and Reporting:

Pardot supports Visitor tracking and Reporting, but with MassMailer you will need Google Analytics integration with Salesforce.

Analytics:

MassMailer does not have analytics capabilities, but you can build a custom integration with Analytics.

Pardot supports metrics integration.

UI Customization:

MassMailer offers UI customization using the configuration settings.

Pardot does not provide UI customization.

Quick Send:

Quick Send is popular and you can personalize and send a single message to contacts, leads, or person accounts throughout the Salesforce platform. MassMailer supports Quick Send, and the feature has only one page.

Pardot does not support Quick Send.

Inboxing (IP and domain warmup):

Don’t let the tech talk startle you here. IP/domain warming adds email volume to a new IP address establishes a positive sending reputation with mailbox providers. You will find the MassMailer Inboxing feature that warms up the domain and the IP address continuously.

Pardot does not offer the Inboxing feature.

IP and Domain Warmup - MassMailer vs Pardot

IP and Domain Warmup – MassMailer vs Pardot

Conclusion:

Both MassMailer and Pardot are feature-rich in many aspects. Based on your nature of business operations, you need to see your focus areas and business needs before you make a choice.

If you see a rapid expansion of your business in the short to medium term, Pardot can be a choice for wider marketing automation along with the focus on emails. On the other hand, if your marketing focus is email, MassMailer can be a better choice.

Between both the applications, we suggest you can choose one with the features you really need before taking the leap.

  • track-and-optimize-mass-email-campaigns

How to Track & Optimize Mass Email Campaigns?

November 5, 2016 | by

Tracking and optimizing your mass email campaigns is essential to getting that perfect campaign. When your mass email is backed by data, chances of its success improve manifold. Trust us, there is no secret recipe for sending out mass emails. You must keep testing, tweaking, tracking and finally optimizing to figure out what works and what does not.

track-and-optimize-mass-email-campaigns

(more…)

  • Time-Saving-Tips-for-mass-mailing

5 Time-Saving Tips for Sending Out Mass Email

September 18, 2016 | by

Email Marketing is one of the most cost effective methods of reaching out to your subscribers. If done right, it can earn you huge dividends. However, sending out emails to thousands of subscribers can be a time consuming and tedious job. When you have hundreds of other things to look into, you may not want to spend hours on that one mass email.

Time-Saving-Tips-for-mass-mailing

Here are 5 tips that would save you time while sending out a mass email.

  1. Have a clear goal
  2. Verify & Segment your Email list
  3. Use customizable email templates
  4. Ensure compliance with CAN-SPAM Laws
  5. Use an email marketing tool like MassMailer

 

Have a clear goal

While this may seem the most obvious tip, it is also the most overlooked one when it comes to email marketing. Before you even start building your mass email campaign, it is important to ask yourself “Why am I sending this email?”. You should have a clear idea about what you want to achieve from the campaign. Whether you are informing your customers about a new feature in your existing product or seeking to upsell or cross-sell or just wishing them well for the Holidays – whatever be the reason you are sending out the email, it should be very clear to you. This will make it easier for you to figure out the right message in your email.

Verify & Segment your Email List

Email list verification is the process of determining whether the email addresses on your list are valid and deliverable. In one of our previous articles, we discussed at length on why it is important. By removing invalid email IDs from your list, email list verification saves you time by ensuring that you do not waste time sending our email campaigns to junk IDs.

Segmenting a verified email list also goes a long way in saving you some valuable time. Let’s say your enterprise sells 2 products A and B. Having a segmented list for each of the products’ customers will ensure that you do not waste time sending out a mass email campaign for a feature update of Product A to a customer of Product B.

Maintaining a verified segmented list of email Ids will make the process of sending out mass email campaigns not only faster but also more effective.

Use Customizable Email Templates

Designing an email template from the scratch could take up a lot of your time. To make the process faster, use predesigned templates and then customize them as per your need. Most email marketing platforms today offer email templates. If you depend on Salesforce for much of your sales and marketing activity, you should choose an email tool that can generate templates from within Salesforce itself.

Ensure compliance with CAN-SPAM Laws

CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography And Marketing. It is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Some of the dos and don’ts include:

  • Don’t use false or misleading header information.
  • Don’t use deceptive subject lines.
  • Identify the message as an ad.
  • Tell recipients where you’re located.
  • Tell recipients how to opt out of receiving future email from you.

For details, you can check out The CAN-SPAM Act: A Compliance Guide for Business.

And if you are wondering, how does this save your time? Well, if you do not want to waste your time and money fighting lawsuits, this is important.

Use an email marketing tool like MassMailer

An email marketing tool like MassMailer automates the process and takes care of a lot of pain points of sending out mass mailing campaigns. Deeply integrated with Salesforce, MassMailer gives you the same refined user experience that you’re used to with Salesforce, at the same time, it lets you send emails beyond Salesforce’s limit of 5000 emails per day.  It has an-built mechanism to verify email IDs, features that let you segment your list easily, professionally-designed templates that can be customized as per requirement, analytics to help you track and measure your campaign’s success and many more. MassMailer also has checks and balances in place to ensure that your email is CAN-SPAM compliant.

So go ahead and send your mass email campaign without wasting a lot of time on it. Try MassMailer today!