How Artificial Intelligence and Machine Learning Can Enhance Email Marketing
In this digital age, email marketing continues to play a vital role in promoting a company’s brand and driving sales. With four billion daily email users, an effective email marketing strategy remains essential to the success of any business. Thanks to technology advancements like automation, sending emails to existing and potential customers in mass quantities is easier than ever. Many email marketers incorporate some form of automation in their marketing strategy. But why stop there? The rise of artificial intelligence and machine learning offers marketers the opportunity to drastically streamline their email marketing. As AI continues to learn and evolve, its potential applications for email marketing could be limitless.
What Is Artificial Intelligence?
Simply put, artificial intelligence is a computer system capable of completing tasks that typically require human intelligence. AI simulates human intelligence processes such as problem-solving, decision-making, and speech recognition. Artificial intelligence is essentially a catch-all term for various technologies such as machine learning and natural language processing.
“Chances are, you’ve already encountered artificial intelligence in some form or another,” according to Michael Wilson, a writer at Origin Writings and Brit Student. “Artificial intelligence is now all around us, just not in the ways that old sci-fi movies imagined it.” Your strangely specific and accurate Netflix recommendations are generated by some form of AI. Similarly, your product recommendations on e-commerce sites like Amazon are determined by artificial intelligence as well.
In marketing, artificial intelligence is leveraged in various ways to enhance the customer experience and improve productivity. Many companies have implemented AI in big data analytics. By processing and analyzing massive quantities of data, artificial intelligence can provide businesses with valuable insights about their ideal consumer. Companies that use AI to analyze their data benefit from a deeper understanding of the behaviors and preferences of their target audience. This allows businesses to engage with their customers more effectively and make well-informed business decisions.
The Advantages Of AI In Email Marketing
The introduction of artificial intelligence to email marketing offers marketers numerous benefits. AI’s ability to process vast amounts of data and offer key insights on customers allows marketers to optimize their marketing campaigns. The success of these campaigns generates more sales at a lower cost. Moreover, AI can enhance the way marketers engage with customers in emails by providing a more personalized experience. AI’s data analytics can also help marketers discover new and valuable insights into their customers.
It’s no surprise to most marketers that artificial intelligence and digital marketing are very profitable matches. AI’s knowledge of the specific behaviors and patterns of each customer enables marketers to create personalized email campaigns. Using machine learning, marketers can include personalized recommendations for each consumer. Subscribers are more likely to engage with emails that are specifically tailored to them and their interests as opposed to more generic emails. Since machine learning generates recommendations based on a customer’s past purchases and browsing history, it’s very likely for a customer to find a product they like among those recommendations. Thus, personalized recommendations can drastically increase click-through rates, convert sales, and boost revenues. AI’s ability to provide valuable information on each consumer empowers marketers with the knowledge to improve their campaign strategies. Additionally, AI is capable of optimizing email subject lines to encourage customers to open the email instead of instantly deleting it. As a result, the revenue generated by each email campaign can be drastically increased by AI.
In addition to increasing revenue, artificial intelligence can significantly reduce the costs of email marketing. For starters, their ability to streamline processes such as creating the optimal subject headline frees up time for marketers to complete other tasks. AI also provides insights into the performance of each campaign. This allows marketers to recognize commonalities in the campaigns that are successful and imitate them in future campaigns. This reduces the number of resources wasted on email campaigns that struggle to generate sales.
One of the most alluring advantages of artificial intelligence for marketers is the way it enriches the customer experience. On top of the ability to provide personalized recommendations, marketers can use AI to learn more about consumer behaviors. This knowledge allows marketers to offer a discount on a product based on a customer’s browsing history. Marketers could also send re-engagement emails when the consumer has been inactive for a while. Another amazing insight that AI offers is the optimal time to send out emails to each specific customer. With this information, marketers can reach consumers when they are most likely to engage with an email.
How AI Is Transforming Email Marketing
Although the digital marketing world successfully runs on the brilliance of humans, artificial intelligence presents an opportunity to make their jobs easier. When it comes to email marketing, AI serves as a valuable tool to optimize email campaigns and streamline various processes. Human expertise backed by the power of AI can result in a highly successful email marketing strategy.
55% of companies are currently using marketing automation in one form or another. This means that over half of companies have already experienced how advancements in technology can significantly improve the way they do marketing. Automation currently saves marketers from performing tedious tasks such as manually sending out emails. With artificial intelligence, automation can be further improved. Using AI’s insights, marketers can determine the best consumer actions to trigger automated emails. Artificial intelligence allows marketers to hone their automated email campaign strategies based on valuable customer data. AI’s capabilities provide marketers with instant access to a consumer’s browsing history, past purchases, wish lights, and other behaviors. In turn, marketers can use this information to create more effective automated email campaigns.
Artificial intelligence is transforming the way email marketing engages with its target audience. While the idea of a computer improving human engagement seems counterintuitive, AI’s insights allow marketers to understand their customers better. As a result, they are able to create email marketing campaigns with greater appeal. Machine learning is also able to analyze the behaviors of customers and learn their preferences. This enables marketers to craft emails with personalized recommendations. Thanks to AI’s insights, companies are well-equipped to engage with customers on a more meaningful and deeply personal level.
Due to its prowess in data analysis, artificial intelligence and machine learning enable marketers to craft more personalized emails. Marketers who personalize their emails notice a 20% increase in sales. This tendency to boost sales and encourage engagement is likely why personalization is a common and reliable tactic used by email marketers. Although most companies personalize their emails by referring to customers using their first names, AI can take personalization to the next level. Using AI, email marketers can truly personalize their email campaigns. Artificial intelligence is capable of producing personalized product recommendations that marketers can utilize in their emails. As a result of machine learning capabilities, these recommendations are typically very accurate and effective at driving sales or engagement. Machine learning allows email marketing to continuously improve the relevance and effectiveness of these recommendations.
Another way AI is transforming email marketing is through its ability to optimize email subject lines. Marketers understand better than anyone how crucial a subject line is in captivating the interest of their subscribers. The subject line ultimately determines whether the subscriber engages with the email or immediately sends it to the trash. Machine learning provides marketers with the necessary insight to create an optimized subject line. Marketers can use this AI technology to gain an understanding of which subject lines have been successful in the past and which ones will likely appeal to their subscribers in the future. AI is even capable of predicting an email’s open rate based on its subject line alone. “Customers often judge whether to open an email or not based on the subject line alone,” explains Elizabeth Herald, a project manager at Write my X and 1 Day 2 write. “This can put a lot of pressure on marketers to create an effective subject line. AI helps eliminate this pressure.”
The insights generated by artificial intelligence can even help marketers determine the best time to send emails. Before the introduction of machine learning, email marketers had to guess the optimal time to schedule the delivery of their emails. AI’s ability to analyze a customer’s engagement history can now reveal the ideal time for each customer to receive an email. The ability to reach out to your subscribers when they are most receptive to emails is invaluable to marketers. This increases the chances of a subscriber opening the email, engaging with it, and making a purchase. This knowledge, courtesy of AI, can help marketers drive a greater volume of traffic to their site and convert significantly more sales.
In addition to its ability to deduce the best time to send an email, artificial intelligence can also tell marketers how often they should send emails. Before the introduction of machine learning, email marketers had to guess the optimal time to schedule the delivery of their emails. Due to AI’s ability to gather and analyze data on consumer behavior, marketers gain valuable insight into how subscribers are interacting with emails. If a customer isn’t interacting with emails at all, marketers can send out a re-engagement email and reduce the frequency of emails.
As an analytic tool, artificial intelligence is changing almost every aspect of email marketing. The useful insights offered by AI allow marketers to make well-informed decisions. These insights paint an accurate picture of customer behaviors and interests which in turn, allows marketers to create more successful email campaigns. Like all things, when it comes to email marketing, knowledge is key. Artificial intelligence serves as an overflowing source of knowledge on consumers to marketers. In addition to helping marketers understand their customers better, AI can also analyze the performance of campaigns. This gives marketers important feedback on what works and what doesn’t in their email campaigns.
Getting Started With AI In Email Marketing
If you want to get ahead of your competitors and invest in AI to transform your email marketing strategy, it’s important to perform comprehensive research of its implications. AI is an incredibly powerful tool for marketers to possess, but they are not all created equal. Marketers must perform extensive research to decide which AI software is most suitable for their needs and goals.
Once you have chosen an AI software provider, it’s a good idea to identify ways you can integrate your new, intelligent tool into existing systems. If your current automation or CRM systems are not compatible with artificial intelligence, don’t hesitate to ask your AI provider for advice. They might be able to figure out a way to incorporate AI into these systems with as little disruption as possible.
Afterward, test everything out. Conduct several trials to familiarize yourself with artificial intelligence and its capabilities. Learning all of your AI’s abilities as a marketer is crucial to maximizing the benefits of this investment.
Next, choose a low-cost project for your first time using AI. AI is an effective tool, but it can be overwhelming at first for some marketers. If this is the case, it’s important to start slow with smaller projects.
Last but not least, stay up to date on the latest AI trends and technologies. Despite all of its benefits, AI is still relatively new to the email marketing scene. This young technology is continuously evolving and improving. It’s important to keep up with its advancements to stay ahead of your competition.
It’s clear to most businesses that AI is the future. The introduction of AI to email marketing produces highly effective email campaigns. These AI-backed campaigns engage consumers in ways that would otherwise be impossible. As a result, marketers are better equipped to develop stronger relationships with customers, improve the customer experience, and drive larger volumes of sales. Though email marketing will continue to depend on the genius of marketers to succeed, there’s no reason why AI can’t make it easier for them. AI is the future of email marketing. As a business, it makes no sense to ignore or delay the future anymore.
George J. Newton is a marketing manager at Write my dissertation and Thesis writing service. He has been married for ten years, perfecting the art of the apology throughout. He also writes articles on the latest marketing technologies and strategies for Next Coursework.