Email Marketing is one of the most effective ways of reaching out to your customers, both existing and potential. They help in communicating and building relationships with prospects, gather important data, and help boost marketing ROI.

The basic thumb rule of writing successful mass promotional emails is to Respect the Recipient. Give them the attention they deserves and do not treat them as just another name in your humongous list of subscribers.

In this post we are going to discuss 5 tips that would help you write killer emails that work.

Tip 1: Personalize

Personalize your emails with dynamic content. Personalization helps your subscriber feel that the email has been specifically written for them.

You can personalize the content of your email by inserting basic customer merge tags. Merge tags are placeholders that are replaced by actual content when the email is sent.

Hey {{user.name}}! becomes “Hey John!”

Segmenting your customers as per their interests and then sending out content which match their interests is another way of personalization.

Netflix does an excellent job in personalization. It not only adds the name of the recipient in the subject and the body of the email but also recommends programs based on the user’s preferences on the platform.

Tip 2:  Follow the AIDA model

 

AIDA is a marketing acronym which stands for Attention, Interest, Desire & Action. The first three steps lead your audience to the fourth step of action.

 

Your subscriber is bombarded with hundreds of emails everyday. In order for your email to stand out and grab attention, it should have a subject line that encourages the person to open the email. Once you have got their attention, catch their interest by focusing on their needs, the same needs driven by which they clicked your email in the first place. While you are building their interest, show them how you can fulfill their desire. And last, tell them what needs to be done for them to fulfill their need.

Hubspot

This email from Hubspot is a good example of the AIDA model. It catches attention by asking the person if they are thinking of learning about inbound. Next it builds their interest by telling them how inbound is different from traditional marketing. To create a desire for the offering, it talks about the benefits like more leads, visitors, etc. and a globally recognized qualification. And lastly, it clearly mentions the action required from them to get started.

Tip 3: Use the 1-2-3 method

When you are stuck with how to convey your message in the best possible way, use the 1-2-3 method. In this method, you define the first 3. These 3 could be the steps that you want your recipient to take or the benefits that the recipient will have. Defining the first 3 will not only simplify the messaging but will also remove any iota of  uncertainty.  

LinkedIn

LinkedIn uses the 1-2-3 method to sell the benefits of Job Seeker Premium to its users.

Tip 4: Make your recipient happy

One happy subscriber is better than many unhappy ones as they are more likely to open your email again. You can make them happy in a number of ways – just say something nice or tell them an uplifting story. Giving them a little something is the easiest way to make them happy.

Uber-2

Uber-1

Uber provides it users a little something in a variety of ways – in the form of a referral code while sending trip receipts, providing a free ride in exchange for a certain number of rides, etc.

Tip 5:  If you want the recipient to take action, make the action actionable

Simply put, if you want the recipient to click, use buttons. Make the call-to-action on the button crisp but clear. Make the button stand out from the rest of the email by using a contrasting color, adding white space around the button, adding an on-hover color, etc.
Getty-Images

GettyImages has a clear call to action button in its promotional emails.

 

With this 5 simple tips, you can ace your email marketing campaign and prompt your user to take action.

Last but not the least, to ensure the success of your campaign you need an mass email tool that lets you implement all these tactics with ease. That’s exactly what MassMailer is. From merge tags, to pre-designed templates, to call-to-action buttons, MassMailer gives you all you need to capture and keep the attention of your subscribers. MassMailer is the leading mass email solution for Salesforce. To see it in action, start a free trial of MassMailer today.