Boost Your Email Success: Essential Marketing & Deliverability Tips MassMailer
When it comes to email marketing, one of the top challenges that most email marketers struggle with is getting their emails delivered to the recipient’s inbox and not the spam folder.
Email deliverability essentially refers to ensuring that your emails reach your audience’s inbox instead of landing in the spam folder. Several factors affect email deliverability, such as the quality of the email content, the sender’s reputation, and the recipient’s engagement with previous messages.
This guide outlines some of these practical marketing and deliverability tips to significantly improve the chances of your messages landing in your audience’s inbox. Read on!
Crucial Aspects of Email Deliverability
High email deliverability depends on a range of factors, such as implementing robust email authentication, building a strong sender reputation, maintaining a clean and engaged email list, and so on.
Other important factors that impact email deliverability include
- Setting up Email Authentication and IP Warmup: Properly configuring SPF, DKIM, and DMARC helps verify your email’s authenticity while gradually warming up your IP ensures your emails avoid spam filters.
- Analyzing and Fixing Email Content: Avoiding spam trigger words, optimizing subject lines, and ensuring proper formatting can significantly improve email engagement and inbox placement.
- Following the Best Email-Sending Practices: Maintaining a consistent sending schedule, personalizing emails, and segmenting your audience help maximize deliverability and engagement.
- Targeting List Hygiene: Regularly remove inactive subscribers, avoid purchased lists, and implement double opt-in processes to keep your email list clean and responsive.
Email Marketing & Deliverability Tips
Here are some essential strategies to optimize your email marketing efforts and boost deliverability:
1. Authenticate Your Domain and IP
One of the best ways to improve email deliverability is to authenticate your domain and IP addresses using protocols, such as:
- SPF (Sender Policy Framework): SPF verifies that emails are sent from authorized IP addresses that are associated with your domain.
- DKIM (DomainKeys Identified Mail): This email authentication method uses digital signatures to verify that an email was sent by the authorized owner of a domain.
- DMARC (Domain-based Message Authentication, Reporting & Conformance): These protocols help verify the legitimacy of your emails, thus reducing spam filters and improving overall inbox placement.
2. Warmup Your IP and Domain
When you are using a new IP address or domain to manage your email campaigns, it’s important to warm it up. Warming up an IP or domain means gradually increasing the volume of emails sent from that IP or domain. This practice helps you build a positive reputation with Internet Service Providers (ISPs).
For instance, you can start by sending emails to the most active and engaged set of users, as their high open and click rates signify the legitimacy and relevance of your emails.
This gradual building of a new IP address’s reputation is an excellent way to establish trust with ISPs, thus preventing them from flagging bulk emails as spam or suspicious.
3. Monitor Your Domain and IP for Blacklist
Another important factor that can impact email deliverability is the blacklisting of your IP or domain. To prevent such instances, it is important to implement a robust monitoring mechanism to keep a check if your IP or domain gets blacklisted.
Several automated tools and alerts are available to notify you immediately if your IP or domain is flagged so you can take corrective action immediately. For instance, you can contact the necessary authorities to get your IP or domain whitelisted, thereby maintaining trust with mailbox providers and improving your email deliverability.
4. Use a Separate Domain and IP for Prospecting
Using a separate domain and IP address for prospecting emails can greatly improve email deliverability. It protects your main domain’s reputation from a range of potential issues, which can lead to spam flags and blacklisting.
For instance, if you are using the main domain “myoffice.com” for your website and other business communication, you could use a separate domain such as “outreach.myoffice.com” or “connect.myoffice.com” for cold email outreach.
5. Let People View Your Email in a Web Browser
To enhance your email deliverability and ensure recipients can conveniently view your emails, you can add a “View in Browser” link to your email, redirecting them to a web-hosted email version.
Doing this especially helps those who might have issues viewing HTML emails or have image downloading disabled. It also ensures that all recipients can view your email, regardless of their email client’s capability, thus improving email deliverability.
6. Don’t Use Flash or JavaScript in Your Emails
An increasing number of email clients nowadays are unable to view rich media like Flash, Javascript or video embeds in emails, thus impacting email deliverability negatively.
Instead, the best way here is to use an image of your video player that links to the rich media on a website page.
7. Include the Recipient’s Name in the To: Field
Including the recipient’s name in the “To:” field can significantly improve email deliverability and engagement. It helps avoid spam filters and makes your email seem less generic.
Likewise, personalizing the email with the recipient’s name in the To: field makes it more relevant and less like a mass mailing, leading to higher open and click-through rates.
8. Don’t Buy Email Lists
Buying email lists can lead to spam traps and damage your sender’s reputation, thus impacting email deliverability.
In addition, it is best to avoid purchasing email lists because they often contain low-quality, inaccurate data. This can lead to poor engagement and high bounce rates, ultimately affecting your email deliverability and brand reputation.
9. The Email Bounce Rate Should Not Be More than 2%
High bounce rates can indicate issues with your email list or sending practices. Therefore, for optimal email deliverability, aim for a bounce rate of 2% or less.
ISPs use bounce rates as a key indicator of email quality and engagement. High bounce rates of over 5% can lead to reduced email deliverability, meaning fewer of your emails will reach the intended recipients.
10. Don’t Use Email Bounced Addresses Repeatedly
Another way to maintain good email deliverability is by avoiding sending emails to bounced addresses repeatedly, as this can negatively impact the sender’s reputation and lead to blacklisting.
Therefore, make sure to identify and remove bounced addresses from your email list promptly.
To know more about email deliverability best practices, click here!
Enhance Your Email Marketing Success with Effective Email Deliverability
Getting your emails into your recipients’ inboxes is the very first step toward a successful email marketing program.
By implementing the above-mentioned email deliverability strategies and leveraging tools like MassMailer, you can enhance deliverability, improve your sender reputation, and achieve better engagement with your audience.
MassMailer is a leading email marketing service provider that offers businesses an easy way to improve their outreach to customers using bulk emails. We not only help businesses send unlimited emails seamlessly but also provide advanced deliverability solutions, including email authentication, list verification, and real-time tracking.
Start your free trial and boost your email deliverability today!