Achieving success in your eCommerce business goes far beyond simply choosing an eCommerce platform. Today, an increasing number of customers are looking for an easy and seamless experience that allows them to shop everywhere and reach out to businesses on various channels.

Integrating Salesforce Order Management System With eCommerce

This is where the Salesforce Order Management System (SF-OMS) comes in. SF-OMS helps businesses by handling a variety of tasks, such as:

  • Processing orders
  • Accepting online payments
  • Coordinating the schedules of shipments
  • Tracking orders
  • Processing returns

This can prove instrumental in meeting the rising customer demands and expectations of an eCommerce business.

Apart from this, Salesforce OMS also integrates various customer-facing systems such as sales, commerce, CRM, and service to ensure that customers have an excellent post-purchase experience.

In this post, we will discuss more about the Salesforce Order Management System and what benefits you can get by integrating it with your eCommerce business.

What Is the Salesforce Order Management System?

Salesforce Order Management System is an intuitive software platform that helps businesses manage their orders at scale. It is an excellent tool that can help businesses keep track of their end-to-end orders from the cart stage to the delivery stage.

A seemingly complicated and complex process involving multiple eCommerce systems, the Salesforce Order Management System comes with the ability to tie together everything into one single platform. This includes:

  • The Accounting System
  • Payments
  • ERP
  • Logistics
  • Warehouse Management

The SF-OMS eCommerce also makes it super simple and more efficient for businesses to handle their eCommerce businesses and online storefronts.

It facilitates easy coordination of business processes involved in fulfilling eCommerce orders, including:

  • Order Processing
  • Order Tracking
  • Accepting Payments
  • Communicating with Suppliers
  • Delivery Management
  • Shipment Schedule Coordination
  • Processing Returns



benefits of Integrating Salesforce Order Management System With eCommerce

Benefits of Integrating Salesforce Order Management System with eCommerce

In this section, we will look at some of the most important benefits of integrating the Salesforce Order Management System with eCommerce. Among these are:

a. 360-Degree View Of Business

For eCommerce businesses, it gets quite overwhelming and time-consuming to remain updated with all the aspects of business using standard and manual processes.

However, an integrated Salesforce Order Management System gives you the advantage of real-time information on every aspect of your business, including sales, operations, marketing, and inventory.

b. Omni-Channel Fulfillment Journeys

Omni-channel fulfillment is another key benefit of SF-OMS that helps facilitate seamless fulfillment of all your eCommerce orders across multiple channels and manage the same from a centralized interface.

The system provides all your users with an accurate view of their inventory from a single source to help you optimize the fulfillment journeys of customers for speed, cost, and other business priorities.

c. Better Coordination Between Different Departments

Integrating Salesforce order management with eCommerce helps you improve collaboration between various departments within the company. By collecting all online orders and customer data in one central location, it becomes simpler for various departments to collaborate, coordinate, and share information.

This can then lead to better coordination between different departments, such as marketing, sales, and customer service departments.

Apart from this, it also helps in aligning marketing activities with customer demand and speeds up the process of handling customer complaints/queries.

d. Help Optimize The Store’s Inventory

Another advantage of integrating the Salesforce Order Management System with eCommerce is the easy and efficient management and optimization of your store inventory.

With an integrated system in place, you can know precisely how much of a product or quantity you need at any given point in time. This helps you eliminate the guesswork associated with placing orders, as well as keeps track of the available products and any orders coming in to let you efficiently move stock around.

e. Automation of Processes

Bringing automation to eCommerce processes can help you both save time and reduce the possibility of errors.

The SF-OMS can prove instrumental here by linking the full customer lifecycle to one comprehensive system for easy collection of data. This data can then help uncover deeper insights into sales patterns, seasonal trends, product demand cycles, and inventory tracking as well.

This kind of information can be quite useful in aligning company KPIs and respective business goals.

f. Better Customer Experience

Yet another advantage of integrating the Salesforce Order Management System with eCommerce is that it can contribute to a significant improvement in customer experience.

This is simply because by integrating the SF-OMS with eCommerce, your brand can gain better insights into your customers’ preferences and behavior.

This, in turn, allows you to respond to their wants and needs more effectively.

g. Visual Management of Workflows

Integrating the Salesforce Order Management System with eCommerce also allows users to visually manage their supply chain workflows, thus enhancing the quality of tasks performed.

Using the platform, you can automate processes like payment capture, order fulfillment, invoice generation, and more.

Moreover, the order management system provides you with simple drag-and-drop tools for customizing the business logic behind these processes.

h. Lower Costs

Low operational cost is another key benefit that eCommerce businesses can get by integrating with SF-OMS. The integration allows companies to seamlessly manage their logistics processes and better align their levels of inventory with customer demand.

This can lead to a significant reduction in inventory management, transportation, and warehousing costs. Besides, the integration also makes it possible to reduce the number of returns, which leads to a positive impact on the brand’s overall costs.

In A Nutshell

If you are in the process of setting up and running your eCommerce storefronts, SF-OMS can play a key role. An extension of Salesforce Commerce Cloud, SF-OMS allows users to manage their online orders using a centralized digital platform.

It offers businesses a range of automated and high-quality tools in various stages of their orders, from the moment they are placed until they are delivered to the customer. Overall, a fully integrated Salesforce Order Management System can offer a wide range of benefits for any eCommerce company.

By integrating AF-OMS with eCommerce, you can ensure that your online store runs smoothly by assisting the entire customer journey across eCommerce, including marketing, sales, customer service, and more.

About MassMailer

MassMailer is an excellent choice in the category of powerful email solutions for Salesforce CRM. As a Salesforce native, the platform enables you to send unlimited emails and do much more.

This includes verification of mailing lists, sending drip campaigns, email alerts, building email templates, and more using the Salesforce-friendly interface.

To know more about MassMailer, start your free trial today.