The Master Guide to Email BloggingSeptember 7, 2022 | by
The Master Guide to Email Blogging
Email blogging can be a superb manner to increase traffic and engagement on your blog. By building relationships with other bloggers and influencers in your industry, you can get your blog seen by more people. Additionally, emailing your list regularly can help to keep them engaged with what you’re doing. If you’re looking for ways to grow your blog, emailing is definitely worth considering!
What is email blogging?
Email blogging is a form of content marketing that involves sending relevant and helpful emails to people who are interested in the information you’re sharing. If you have an email list of people who like what you write or do, then email blogging is a great method to keep them engaged with your content.
How does it work?
Email blogging is a tactics to build relationships with your readers by sending them personalized emails that include content you’ve written.
Here are the main peculiarities of email blogging:
1. It’s free – you can write blogs in any email service (like Gmail or Outlook), and there’s no need to pay for an account or software. You can simply choose a template, add photos and text, and send it out!
2. It’s easy – even if you’re not a technical writer, you can create beautiful emails with just a few clicks! Just download a template and edit it as needed—you don’t have to write code at all.
3. It’s personal – when someone opens an email from your company, they expect it to be personalized and relevant to them—not just another generic one-size-fits-all message from “Marketing.” This means that every time you send an email, it should feel like it was written specifically for each recipient—and that’s exactly what happens when you use email blogging templates!
What are the benefits of email blogging?
Email blogging is a splendid way for you to share your expertise with your audience.
You can use it as a strategy to nurture leads and convert them into customers, or you can use it as a practice to keep your current customers in the loop about what’s new in your industry. Should you buy blog posts? 5 benefits you can get from email blogging are the following:
-You can reach an audience that you can’t otherwise reach
-Your blog can be shared across social media platforms
-You can get traffic from search engines
-Your blog will have various writing styles
-You will boost your ranking position
Email blogging is a great way to get your content in front of people who are interested in what you’re writing about.
Start with a plan for your email marketing strategy
Make sure you have a plan for your email marketing strategy for your blog.
We know it can be hard to know where to begin, but starting with a plan is the best method to ensure that you’re making the most out of your email marketing efforts.
Here are some tips:
-Know what you’re trying to accomplish: Are you trying to get more traffic? Sell more products? Get more subscribers? Make foolproof your goals are clear so you can tailor your strategy appropriately.
-Set realistic expectations: Don’t expect to get 5,000 subscribers overnight—it takes time! Focus on small wins and celebrate them as they come along.
-Build a subscriber list: If you don’t have one yet, start by building one now! You can start with an opt-in form on your website or blog and build from there.
-Choose the right platform: There are tons of routes to send emails—and tons of platforms that specialize in sending them. Choose one that works for you and stick with it!
How do I get started with my blog’s email list?
One of the best practices to get started with your blog is by creating an email list.
This is often overlooked, but it’s a really smart move for any blogger who wants to build their business and make money from their blog.
With an email list, you can create more targeted content that your readers will love. You can reach out to them when there are new posts on your blog or when you’re having sales and discounts. And you can also use your email list as a mode to promote products outside of your blog—like lifestyle products, books, and more!
How to Grow an Email List for Your Blog
The first step to growing your email list is figuring out where you want it to go. There are a few things you’ll need:
A compelling call-to-action. This is the most important part of any email list signup form. Your call-to-action should be clear and simple, but also give people a reason to sign up. If it’s not clear why they should sign up, they won’t. An example might be “Sign up for my newsletter to learn all about my favorite recipes!”
A way for them to manage their subscriptions. A lot of people won’t want every single update from your blog—they just want the occasional digest or summary of what’s going on with you and your blog. Make sure that if they do decide they don’t want updates anymore, it’s easy for them to unsubscribe!
Use an email service provider
If you’re running a blog, it’s vitally important to have a reliable email service provider.
The last thing you want is for your emails to be blocked or sent to spam folders, which can mean that people who subscribe to your blog don’t see the messages you’ve sent!
And if you’re using an email service provider like Gmail or Yahoo, don’t forget that they often have limits on how many emails can be sent in a period of time. If you’re sending out newsletters or other marketing messages to your readers and followers, it’s important to be infallible so those emails aren’t blocked or lost because they went over the limit!
Use a signup form
If you want to grow your email list, a signup form is the first step.
It’s a simple fact: people are more likely to subscribe if they have to fill out a form. A lot of people are afraid of giving up their personal information online, so by asking them for it on a form, you’re reassuring them that it’s safe and that they can expect something in return for signing up. This is called “building trust” in marketing lingo.
Find an easy path for people to sign up. Some blogs will have an email form right on the homepage, while others will have it in a sidebar or footer. Some people like having the option of signing up through their social media accounts as well, so be certain that’s an option if you want people to sign up that way!
If you want more subscribers to your blog but don’t know where to start, this post will help!
Add a link to your email signature
Add a link to your blog in your email signature, and promote it whenever you can. It’s a prominent strategy to spread the word about what you’re doing, and it gives you another opportunity to put your best foot forward.
Create an enticing opt-in for your email list
It’s no surprise that the number one way to increase traffic to your website is by building a list, but it can be hard to get people to sign up.
That’s why it’s essential to create an enticing opt-in for your email list.
The first thing you have to do is make sure that it is easy to see and read. Your potential subscribers should not have any trouble signing up or reading what you have written on the page. If they do, they will leave and not come back.
It’s important to create an enticing opt-in for your email list. Consider the following:
-What is the benefit of signing up? What are you offering that no one else is?
-How can you make it appealing to your audience? What will they get out of it?
-Are you offering something exclusive, or something that would be offered to anyone who signed up—for example, a free ebook or a series of videos about how to do something? (If so, why would someone choose your offer over any other ebook or video series on the market?)
Ensure that your email list is mobile-friendly
The best tactic to verify your email marketing works is to ensure that your list is mobile-friendly.
If you’re sending emails to a list of people who are all using the same device, then your messages will look the same no matter what kind of client they’re using. But if you’ve got a mix of clients in your audience, it’s important to confirm that your emails are optimized for each device type.
That means making sure that every image and link is clickable on a phone, and that any text links have been shortened so they don’t overflow into multiple lines when viewed from a mobile phone.
Provide value to your subscribers with every email
If you’re sending out an email, it’s probably because you want to get something from your subscribers. Maybe that’s their money, or their time, or their attention. But what if you could get all three? What if you could get their money and their time and their attention by giving them something valuable in exchange?
We think the best way to do that is by giving them information they can use!
When you’re writing an email, you want to verify that it’s worth your subscribers’ time.
If they’re getting a bunch of emails from you every day and they don’t feel like they’re getting anything valuable out of them, they’ll unsubscribe. So how can you make sure that every email you send out is worth the time it takes for people to open it?
Here are some ideas:
– Give them the info they need in their inboxes: If someone is looking for information on a certain topic, chances are good that they’ll search for it on Google or use another search engine (like DuckDuckGo). But if there’s a link in your email that takes them directly to exactly what they’re looking for without having to do any searching themselves, then why wouldn’t they click on that instead of doing the work themselves?
– Let them know about events and promotions: If there’s an event happening at one of your stores or something going on with one of your products, let them know! Most people love free stuff! And if there’s nothing going on at all, but they still want something from your brand? Send them coupons—that way they’ll still feel like they got value out of their subscription.
Invite readers to join your list on social media
If you’re blogging to build an audience, one of the best methods to get more readers is to invite your email subscribers to join you on social media. This way, they can easily keep up with your latest posts, and you can quickly build a community of engaged followers. When inviting your email list to connect with you on social media, be certain to include a link to your profile in your invitation. You may also want to offer a incentive, such as a discount or exclusive content, to encourage them to follow you. By taking this simple step, you can quickly expand your reach and deepen your engagement with your readers.
Take subscribers with you when you move from one service provider to another
Starting a blog is easy, but finding a long-term home for your blog can be tricky. You may start out with one service provider, only to find that their features and offerings don’t meet your needs down the road. When this happens, it’s important to take your blog subscribers with you when you move to a new service provider. The good news is that most providers offer tools that make it easy to export your content and import it into a new account. In some cases, you may even be able to automatically redirect your old blog URL to your new one. By taking a few simple steps, you can ensure that your loyal readers will still be able to find you – no matter where you end up.
Start an email series
Email blogging can be a wonderful form to build an audience and engage with readers on a regular basis. However, it can be challenging to keep readers engaged week after week. One mode to overcome this challenge is to start an email series. An email series is a sequence of blog posts delivered to subscribers via email. By delivering content in a series, you can help ensure that readers have a reason to come back for more each week. Plus, an email series can be a significant practice to experiment with different formats and strategies for engaging with your audience. Whether you’re looking to share your expertise on a particular topic or simply want to connect with readers on a deeper level, an email series is worth considering.
Create an RSS-to-Email feed for your blog posts
RSS (Really Simple Syndication) feeds are a wonderful convention to keep up with your favorite websites, and they can be even more useful when combined with email. RSS-to-email feeds send new content from your chosen website directly to your inbox, so you never have to worry about missing an update. Plus, RSS-to-email services are usually free and easy to set up. If you’re interested in setting up an RSS-to-email feed for your blog posts, there are a few things you’ll need to do.
- First, you’ll need to find an RSS-to-email service that supports your blog platform.
- Next, you’ll need to generate an RSS feed for your blog and copy the URL into the RSS-to-email service.
- Once you’ve done that, you’ll be able to choose how often you want to receive updates and what email address you want the updates sent to.
And that’s it! With just a few simple steps, you can make certain customers never miss a post from your email blog again.
Share your top posts in a weekly newsletter
A weekly newsletter is a great way to keep your readers updated on your latest blog posts. To get started, simply compile a list of your top posts from the past week and include them in your newsletter. You can also add a brief description of each post to give your readers a taste of what they can expect. In addition, be confident to include a link back to your blog so that your readers can easily find your original content. By sharing your top posts in a weekly newsletter, you’ll be able to keep your readers informed and engaged with your latest content.
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