If you use Salesforce CRM and routinely send mass emails for marketing, sales, or customer success, you’ve most likely encountered Salesforce’s email limits. Whether you’re constrained by daily sending restrictions or by who the email appears to come from, it might feel like a never-ending uphill battle. MassMailer’s Common Sender functionality can help remedy this.

In this article, you’ll learn about Common Senders, how they function in MassMailer, and how to configure them to ease your outreach and grow communication without violating Salesforce’s native email limits.

Why Email Sending Is a Problem in Salesforce

Salesforce CRM is a great platform for handling leads and customer data, but it is not built for mass email campaigns on its own. Native Salesforce functionality limits the number of emails you can send per day, and defining sender information isn’t always easy or versatile. You may find yourself asking:

  • How can I send an email on behalf of my team or department?
  • Can I control how recipients see the sender’s name and email address?
  • How do I maintain email consistency across campaigns?

These are exactly the difficulties that MassMailer addresses, and one of its most useful features is Common Senders.

What Is a Common Sender in MassMailer?

A Common Sender is a predefined sender identity that you or your administrator can configure in MassMailer. It enables numerous users to send emails with the same “From Name” and “From Email” across all marketing and outreach activities, without relying on logged-in users or record owners. It’s especially useful when:

  • You want to send from a shared departmental email
  • You need to maintain brand consistency across campaigns
  • You want to delegate email sending to team members, but still send from an official account

Unlike Salesforce’s global email sender settings, MassMailer keeps its own Common Sender records, offering you greater control and flexibility.

Where Common Senders Fit in the Email Workflow

When you’re using the MassMailer Outreach Wizard, there’s a step called “Sender Options.” Here, you get to decide how you want your email to be sent. Find the Common Sender section to standardize sender identity.

If you’ve already set up Common Senders in your MassMailer settings, they’ll appear in a dropdown. You can select one or default to a predefined Common Sender—whichever fits your campaign needs.

How to Set Up a Common Sender in MassMailer

 

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You’ll need admin access to configure Common Senders. If you’re not an admin, pass these steps along to your Salesforce admin or IT team.

Here’s a step-by-step guide:

  1. Go to the MassMailer Lightning App.
  2. Navigate to MassMailer Setup.
  3. Click on Email Settings → Sender Settings.
  4. Scroll to the Common Sender section.
  5. Click Add to create a new sender.
  6. Set a Default Sender, if needed.
  7. Save changes.

Once set up, users can select the Common Sender directly from the email-sending interface. You can also edit or delete senders anytime. You can only have one default Common Sender at a time, so choose the one that makes the most sense for your most-used campaigns.

What are the Benefits of Using Common Senders

Using the Common Sender feature in MassMailer goes far beyond convenience—it helps you build a stronger sender reputation, brand trust, and email efficiency.

  • Consistency: Emails look unified regardless of which team member sends them.
  • Compliance: Reduces errors by standardizing sender information.
  • Efficiency: No need to manually change sender names for each email.
  • Scalability: Easily send high volumes of email without hitting Salesforce limits.
  • User Simplicity: Team members don’t need to be sender-config experts.

When Should You Use Common Senders?

Common Senders are ideal for most of your email marketing and outreach use cases. You should use them when:

  • Sending newsletters, product updates, or event invites
  • Running lead-nurturing campaigns
  • Engaging in sales outreach where sender consistency boosts recognition
  • Your brand mandates that emails originate from a single domain or identity

They’re especially handy for organizations with centralized marketing teams that manage communications across multiple Salesforce users or business units.

What If You’re Not an Admin?

If you’re a marketer, sales rep, or outreach coordinator who doesn’t have admin privileges, you can still use Common Senders that your admin has set up. You’ll simply see them available in the Sender Options dropdown when crafting an email or campaign.

To get a new sender added, just talk to your admin with details like:

MassMailer makes it easy for admins to manage this on the backend, so once it’s in place, it’s all smooth sailing for your campaigns.

How to Maximize MassMailer’s Common Sender Feature: 7 Expert Tips

  • Set Naming Conventions: Use intuitive names like “HR Team” or “Events Dept” so users pick the right sender quickly.
  • Authenticate Your Domain: Ensure DKIM and SPF records are properly configured for all sender emails.
  • Audit Periodically: Clean up unused or outdated senders to keep things simple for users.
  • Educate Your Teams: Share internal documentation or run a short training to avoid misuse or confusion.

Conclusion

If you’ve been struggling with Salesforce email restrictions or clunky sender configurations, it’s time to make the switch to MassMailer’s smarter sending options. With Common Senders, you get a simple yet powerful way to send from a shared team email, maintain brand consistency, and scale outreach.

MassMailer is the native Salesforce app designed to make mass email campaigns simple, trackable, and scalable—right from your CRM.

Sign up for a free trial today to experience the full convenience of Common Senders and more.