MassMailer Tabs Explained
MassMailer is a powerful and easy-to-use marketing solution that enables you to create and manage mass email campaigns to help you reach your target audience easily and effectively. Made specifically for Salesforce CRM, it is designed to overcome all the limitations plaguing them.
This blog will give you a brief walk-through of all the tabs available in MassMailer and give you a brief overview of what each tab is designed to do and who can access them.
MassMailer Licences – A Brief
MassMailer is a powerful and easy-to-use marketing solution that enables you to create and manage mass email campaigns to help you reach your target audience easily and effectively. Made specifically for Salesforce CRM, it is designed to overcome all the limitations plaguing them.
This blog will give you a brief walk-through of all the tabs available in MassMailer and give you a brief overview of what each tab is designed to do and who can access them.
To determine which tabs are accessible, it is important to understand MassMail’s different license types. Each license type grants access to specific tabs. Therefore, gaining a better understanding of these license types is crucial.
The types of users or licenses that MassMailer offers are:
Admin License
This user can access all the features of MassMailer, such as creating and sending email campaigns, managing domains and IP addresses, setting up sender authentication, and viewing analytics and reports.
Each plan includes one admin license by default, and you can add more admin licenses for $60 per user per month. Users with an Admin Licence, i.e., MassMailer admins, can turn on and off individual tabs for each user.
Full Access User License
A full-access user license gives a user full access to all the features and tabs except the MassMailer Setup tab, whose access is limited to MassMailer Admins.
Editor-Only License
A user with an editor-only license has the ability to create and edit email templates. This can be done via the Drag and Drop Template builder or custom HTML.
It is important to note that these users cannot send or schedule any email campaigns or their associated analytics. Add-on editor-only licenses are available for $15 per user per month.
Read-Only License
As the name implies, a user with a read-only license can only view email campaigns, reports, or analytics.
Each plan (Basic, Pro, and Premier) includes one read-only license by default, which is reserved for the MassMailer guest user only and cannot be assigned to an end user. Additional read-only licenses can be added for $15 per user per month.
Community Access User Licence
The Community Access User Licence is limited to Salesforce Customer Experience users. It gives them access to send emails and create templates and other privileges, similar to the full access user license.
Types of MassMailer Tabs
MassMailer offers several tabs to help navigate the various aspects of its functionality in a clear and easy-to-understand manner.
The various types of MassMailer tabs are as follows:
MassMailer Setup Tab
The MassMailer setup tab is only available to MassMailer Admin users. Its primary function is to set up and configure the MassMailer App and its features.
It is important to note that this tab is not available to SalesForce admins unless they have a MassMailer Admin Licence. The exception is the Users subtab, which allows them to turn on and off users.
Who can access them?
- Mass Mailer Admins
MassMailer Outreach Wizard Tab
The MassMailer Outreach Wizard provides all the functionality one requires to set up and trigger mass email campaigns. However, it can only send emails to MassMailer List views, a custom object that lets you define a target audience.
Who can access them?
- Mass Mailer Admins
- Full Access Users
- Community Access Users
MassMailer List View Tab
The MassMailer List View Tab encapsulates all the functionality that deals with MassMail ListViews. This includes creating, editing, and deleting target audience list views.
Note: Read-only users can only view these list views.
Who can access them?
- Admin
- Full Access Users
- Read Only Users
- Community Access User
MassMailer Template Builder Tab
The MassMailer Template Builder Tab lets you create, edit, clone, and delete email templates that you can use for your mass email campaigns.
Users with the Editor-Only User license can only access this tab within the MassMailer App.
Who can access them?
- MassMailer Admins
- Full Access Users
- Editor-Only User
- Community Access User
MassMailer Suppressions
The Suppressions Tab in MassMailer displays all suppressions for a given object.
This includes unsubscribes, spam reports, bounces, invalid emails, do-not-mail, and abuse. Users with read-only access to the Suppressions Tab can only view the data in this tab.
Who can access them?
- MassMailer Admins
- Full Access Users
- Read Only Users
- Community Access Users
MassMailer Outreaches
This tab displays all outreaches, i.e., email campaigns that have been triggered via the UI, the process builder, the flow, or the API within MassMailer.
This tab allows users to edit, clone, or delete outreaches, capabilities available to all the users listed below, except for Read-Only users who can only view said information.
Who can access them?
- MassMailer Admins
- Full Access Users
- Read Only Users
- Community Access Users
MassMailer Email Monitor
The Email Monitor tab is a feature that helps you optimize your email campaigns. It lets you check your email content and its infrastructure and preview emails before sending out mass email campaigns.
Who can access them?
- Mass Mailer Admins
- Full Access Users
- Community Access Users
MassMailer Email Status
The MassMailerEmail Status tab helps you track and measure the performance of your email campaigns. It shows you the email status events for each email you send, such as delivered, opens, clicks, bounce, unsubscribes, and replies.
This tab also provided you with the ability to apply filters to view specific information.
Who can access them?
- MassMailer Admins
- Full Access Users
- Read-only Access Users
- Community Access Users
MassMailer Verify Status
MassMailer has an inbuilt functionality that validates emails. This tab allows you to view the verification status of your emails, such as if they were valid, invalid, or marked as abused, and so on.
It also provides the ability to filter information based on specific statuses.
Who can access them?
- MassMailer Admins
- Full Access Users
- Read-Only Users
- Community Access Users
MassMailer Verification Jobs
This tab is like a parent object for the verified status object and displays all the verification jobs that are triggered in an email campaign.
Who can access them?
- MassMailer Admins
- Full Access Users
- Read-Only Users
- Community Access Users
MassMailer Unsubscribe Groups
The Unsubscribe Group tab in Mass Mailer is a feature that helps you manage your email preference centers and unsubscribe groups. It shows you the unsubscribe groups that you have created for different types of email campaigns, such as newsletters, promotions, events, etc.
This tab can view, edit, or delete your unsubscribe groups. You can also create new unsubscribe groups from this tab.
Who can access them?
- MassMailer Admins
- Full Access Users
- Read-Only Users
- Community Access Users
Conclusion
Understanding and utilizing the various MassMailer Tabs and license types will empower you to harness the full potential of this powerful marketing solution. This will ensure effective communication with your target audience and maximize the impact of your email campaigns.
Want to take your email marketing to the next level? Sign up for MassMailer‘s free 15-day trial today and see how our reliable and efficient tool can help you streamline your campaigns.