Introduction

You’ve got Salesforce set up, but are you using it to its full advantage?

Maybe some tasks still take longer than they should. Or different tools don’t talk to each other. Even simple things like emails or reports might feel harder than necessary.

That’s where Salesforce apps help.

The right app can cut manual work, connect your tools, or make CRM data easier to act on. The challenge is knowing which ones are actually worth using. With thousands of options on AppExchange, it’s easy to feel stuck.

In this guide, we’ve picked the best Salesforce apps for 2026 and grouped them by what they help you do: email, automation, analytics, and support, so you can find what fits your team without wasting time.

Before we get into each app, here’s a quick comparison. This gives you a clear snapshot of what each tool does and who it’s best for.

10 Best Salesforce Apps - Quick Comparison

10 Best Salesforce Apps and Tools That Integrate with Salesforce

Salesforce apps are essential tools to optimize CRM processes, boost productivity, and enhance business workflows. With a wide variety of apps available through the Salesforce AppExchange, businesses can streamline marketing, automate sales tasks, and improve customer support.

These apps integrate seamlessly into the Salesforce platform, offering customizable solutions that grow with your business. Whether you need advanced reporting tools, automation capabilities, or enhanced customer service features, the best Salesforce apps help you manage and optimize critical functions for greater efficiency and performance.

By May 2025, the Salesforce AppExchange hosted nearly 6,000 apps with 3,600+ active developers, reflecting roughly 15% year‑over‑year growth compared to May 2024.

Here, we’ve selected a mix of Salesforce-native apps, AppExchange apps, and third-party tools that integrate with Salesforce, all categorized based on the specific functions they serve.

Best Salesforce Email Integration Apps

Let’s start with email.

Email still drives most customer communication. When it works well inside Salesforce, teams stay organized. When it doesn’t, people jump between tools and lose context.

Here are some top tools that help you make the most of your email marketing efforts.

1. MassMailer

MassMailer is a native Salesforce app that makes it easy to run email campaigns directly from within your CRM. Unlike other tools, it doesn’t require you to leave Salesforce to send mass emails or personalize your campaigns.

Its integration allows you to target the right contacts based on Salesforce records and automate follow-up emails based on customer activity. You can also access detailed reporting and tracking metrics like opens, clicks, and bounces. This makes it easier to optimize your email strategies over time.

Key Features:

• Native Integration with Salesforce: No need for third-party tools; native integration ensures everything is managed directly within your Salesforce environment.
• Mass Email Campaigns: Send personalized mass emails based on Salesforce data to target specific segments and improve engagement.
• Email Template Builder: Create customized email templates without needing HTML knowledge, using an intuitive drag-and-drop interface.
• Detailed Reporting: Access detailed email performance metrics like open rates, click-through rates, and bounce rates to refine future campaigns.
• Gmail Integration Support: Connect Salesforce email with Gmail to send and track messages seamlessly, helping align sales and marketing outreach more efficiently.
• Automation: Set up automated follow-up emails based on customer behavior or CRM data, streamlining communication.
• Scalability: Whether you're a small team or an enterprise, MassMailer can handle email campaigns at scale while maintaining deliverability.

According to user feedback on platforms like G2 and Capterra, MassMailer has received high ratings for ease of use, native Salesforce integration, and reliable performance without sending limits. With an overall rating of 4.4 stars on G2, MassMailer is trusted by users for its seamless functionality.

This makes MassMailer a powerful solution for businesses looking to streamline their email marketing directly within Salesforce. With its easy-to-use features and seamless integration, it’s designed to simplify your workflows and improve campaign results.

If you’re ready to see how it can elevate your CRM experience, why not give it a try? Book a demo to explore how MassMailer can help you optimize your email marketing campaigns within Salesforce.

2. Mailchimp

Mailchimp connects your Salesforce CRM with Mailchimp, allowing you to manage email campaigns and automate marketing efforts seamlessly. This integration lets you synchronize contacts, leads, and campaign activity between both platforms, offering a unified experience for your email marketing efforts.

Key Features:

• Seamless Integration: Sync Salesforce contacts and leads with Mailchimp for up-to-date customer data.
• Automated Campaigns: Automate email sequences based on customer actions or Salesforce data.
• Advanced Segmentation: Create custom segments in Mailchimp using Salesforce data for targeted campaigns.
• Campaign Tracking: Track email campaign performance within Salesforce to adjust strategies.

Also read → Massmailer vs Mailchimp for Salesforce Email Integration - Quick Comparison

Best Salesforce Automation Apps

Salesforce offers several tools that can automate complex workflows within the platform. These apps help businesses save time by streamlining tasks, reducing manual effort, and ensuring that data flows smoothly between different systems. Below, we look at three popular Salesforce automation tools.

3. Zapier

Zapier for Salesforce is an automation tool used to connect Salesforce with other applications and automate routine, rule-based workflows. It’s commonly used to move data between systems, trigger actions based on Salesforce events, and reduce manual steps across sales, marketing, and operations processes.

Key Features:

• Wide Integration Support: Connect Salesforce with over 5,000 apps like Google Sheets, Slack, and more for seamless data syncing.
• Workflow Automation: Set up workflows that trigger specific actions based on Salesforce activity, such as updating records or sending emails.
• No-Code Setup: Build and manage automation workflows using a visual interface without writing code.
• Time Efficiency: Automate repetitive, manual steps across systems to reduce operational overhead.

4. Workato

Workato is an automation platform designed for enterprises, offering integration between Salesforce and hundreds of other applications across various departments like marketing, finance, and HR. It is suitable for businesses that need cross-application automation and real-time data synchronization.

Key Features:

• Cross-Application Integration: Integrate Salesforce with apps across various functions like marketing, HR, and finance.
• Real-Time Data Sync: Synchronize data across different systems in real time.
• Customizable Workflows: Build workflows that automate processes such as lead nurturing, sales tracking, and more.
• Scalability: Designed to handle complex integrations for organizations with larger automation needs.

5. Automate.io

Automate.io is an automation platform that connects Salesforce with other popular business applications to help teams automate workflows and reduce manual tasks. It’s useful for syncing data, triggering actions, and building multi-step processes without writing code.

Key Features:

• Salesforce Integration: Connect Salesforce with tools like Slack, Google Workspace, and project management apps to move data and trigger actions automatically.
• Workflow Builder: Create automation workflows using a visual drag-and-drop interface with conditional logic.
• Multi-Step Automation: Build sequences that handle several actions across different systems in a single workflow.
• Pre-Built Templates: Use ready-made automation templates to accelerate setup for common use cases.

Best Salesforce Analytics and Reporting Apps

Salesforce offers robust data capabilities, but when it comes to in-depth analytics and advanced reporting, businesses often turn to specialized tools. The following apps can help you visualize Salesforce data, generate insights, and build interactive dashboards to track performance and make data-driven decisions.

6. Zoho Analytics

Zoho Analytics is a self-service business intelligence and reporting platform that integrates with Salesforce to help teams analyze CRM data alongside other business sources. It allows users to build reports and dashboards without relying heavily on technical resources, making analytics more accessible across teams.

Key Features:

• Salesforce Data Integration: Connect Salesforce data with Zoho Analytics to create reports and dashboards based on CRM activity.
• Custom Reports and Dashboards: Build customizable reports and visual dashboards tailored to sales, marketing, or operations needs.
• Cross-Source Analytics: Combine Salesforce data with data from other tools, such as finance, marketing, or support systems, for broader analysis.
• Self-Service Analytics: Enable business users to explore data, create reports, and answer questions without complex setup or coding.

7. Sales Analytics

Sales Analytics is an app available on the Salesforce AppExchange that provides prebuilt dashboards and reporting views focused on sales and CRM performance. It is designed to help teams track pipeline health, forecast trends, and monitor key metrics directly within Salesforce without relying on external business intelligence tools.

Key Features:

• Prebuilt Sales Dashboards: Access ready-to-use dashboards for pipeline visibility, deal performance, and sales trends.
• In-CRM Reporting: Analyze Salesforce data directly within the CRM environment using structured reports and visual summaries.
• Customizable Views: Modify dashboards and reports to align with specific sales processes and performance goals.
• Sales Performance Tracking: Monitor KPIs such as pipeline movement, win rates, and forecast accuracy in a centralized view.

8. Power BI

Power BI is a business intelligence and analytics platform that integrates with Salesforce to help teams analyze CRM data alongside data from other business systems. It is commonly used by organizations that want centralized reporting and visualization outside of Salesforce, especially in environments already using Microsoft tools.

Key Features:

• Salesforce Data Connectivity: Connect Salesforce data to Power BI using built-in connectors and APIs for reporting and analysis.
• Interactive Dashboards and Reports: Create visual dashboards and reports to track sales performance, pipeline metrics, and operational KPIs.
• Cross-System Analytics: Combine Salesforce data with data from finance, marketing, or operations systems for broader business insights.
• Data Refresh and Sharing: Schedule data refreshes and share reports securely across teams for consistent visibility.

Best Salesforce Apps for Customer Support

Customer support is a critical aspect of maintaining strong relationships with your clients. These Salesforce apps provide the tools needed to streamline case management, support multiple communication channels, and automate routine tasks, all while enhancing customer service performance.

9. Zendesk

Zendesk for Salesforce is a widely used customer support platform that integrates with Salesforce to help teams track and resolve customer issues across channels such as email, phone, live chat, and social messaging. Zendesk’s connectors ensure that support data and CRM data stay aligned between systems.

Key Features:

• Multichannel Support: Manage support interactions from email, chat, phone, and social platforms in a unified dashboard.
• Salesforce Integration: Sync cases, contacts, and support activity between Zendesk and Salesforce to keep both systems up to date.
• Support Automation: Route tickets, automate escalation rules, and set service level agreements (SLAs) to standardize workflows.
• Custom Reporting and Metrics: Track performance using Zendesk’s reporting tools, helping teams monitor response times, resolution rates, and agent productivity.

10. Talkdesk

Talkdesk for Salesforce is a robust contact center solution that integrates directly with Salesforce, offering telephony, SMS, and omnichannel support. It provides powerful tools for tracking and improving service team performance with real-time analytics and reporting.

Key Features:

• Omnichannel Support: Manage customer interactions across voice, SMS, chat, and email, all from a single interface connected to Salesforce.
• Real-Time Analytics: Track and analyze contact center metrics, such as call volume, response times, and customer satisfaction, in real time.
• Seamless Salesforce Integration: Access customer data and case histories directly within the Talkdesk interface.
• Customizable Reporting: Build detailed reports to track team performance and monitor KPIs.

Salesforce AppExchange has reported more than 13 million installs from customers worldwide, showing deep integration and broad usage across organizations. This high adoption rate speaks to the proven effectiveness and trust businesses place in Salesforce apps to improve their CRM workflows.

Factors to Consider When Choosing a Salesforce App

Vention found that organizations using Salesforce and related tools report faster decision‑making, with around 38% faster decision cycles, 18.4% increased revenue, and 35% improved customer satisfaction compared with before Salesforce adoption.

These figures underline the tangible impact that integrating the right Salesforce apps can have on your business, and hence, making the right choice matters based on the following factors.

1. Integration with Salesforce

The app should integrate seamlessly with your existing Salesforce environment, ensuring smooth data flow without requiring extensive customizations. Native integrations, like MassMailer, are particularly beneficial as they work directly within Salesforce, making it easier to manage email marketing without syncing external platforms.

Quick Tip: A practical way to evaluate third‑party tools is to assess how they improve everyday admin tasks and data quality rather than just feature lists. Looking at how tools simplify routine operations or help automate data checks can surface high‑value solutions beyond marketing claims, as some practitioners consistently highlight tool usefulness based on real workflow impact.

2. Scalability

Choose an app that can scale with your business needs. As your business grows, you’ll need a solution that can handle an increased volume of data or more users without losing performance. Scalability ensures that the app will continue to meet your needs in the long term.

For many teams, small native tools or workflow triggers that automate a few repetitive steps can save hours each week and are often cited as just as impactful as larger standalone platforms for internal operations.

3. User-Friendliness

An intuitive interface is crucial for quick adoption. Look for apps that simplify complex processes and offer an easy learning curve for your team. The more user-friendly the app, the less time your team will need to spend on training, allowing them to get up and running quickly.

In practice, teams often combine well‑known email integrations with other specialized extensions that address niche workflow gaps like advanced notifications or custom alerting, reinforcing the value of exploring beyond the most widely advertised apps when building a complete solution stack.

4. Support and Documentation

Strong customer support and detailed documentation are vital when implementing a new app. Ensure the app you choose provides clear guides, tutorials, and reliable support channels to help resolve any issues you may face during or after deployment.

5. Cost and ROI

Finally, consider the app’s pricing structure and assess whether the features provided justify the cost. A higher upfront cost may be worth it if the app delivers significant value and a strong return on investment (ROI) by streamlining workflows or improving productivity.

When selecting the right Salesforce app, it’s essential to evaluate all the above factors for a more informed decision and to ensure it fits with your business needs.

Conclusion

As of 2024, Salesforce holds approximately 20.7% global CRM market share, making it the leading CRM provider worldwide. This wide adoption of Salesforce contributes to the growing number of specialized apps that enhance and extend the platform's capabilities.

Choosing the right Salesforce app can have a significant impact on your CRM performance and overall business efficiency. By exploring the Salesforce AppExchange, businesses can find solutions tailored to their unique needs and objectives.

If you're specifically looking to optimize your email marketing within Salesforce, consider giving MassMailer a try. With its seamless integration into Salesforce, ease of use, and ability to manage personalized campaigns directly within the CRM, it can help enhance your email workflows and CRM processes without the hassle of using external platforms.

To see how MassMailer can improve your email campaigns and CRM workflows,book a demo today.