What is Mailjet Salesforce Integration?
Organizations choose Mailjet for its unique combination of marketing and transactional email capabilities in one platform. Founded in France in 2010 and acquired by Sinch in 2021, Mailjet serves teams needing collaborative email creation, SMTP relay, and developer-friendly APIs. The platform charges by email volume—not contacts—with unlimited subscribers on all plans. Free tier offers 6,000 emails/month (200/day). Paid plans start at $17/month (Essential: 15,000 emails) or $27/month (Premium: with A/B testing and automation).
Integration Methods and Setup:
Mailjet connects to Salesforce through middleware: (1) Zapier - Create Zaps with Mailjet triggers (email sent, opened, clicked, bounced, spam, blocked, contact subscribed, contact unsubscribed) executing Salesforce actions (create lead, update contact, add to campaign, create note). (2) Cloud Elements - Developer-focused iPaaS with REST API integration for more technical implementations. (3) Parse Inbound Email - Configure Mailjet to parse incoming emails and create Salesforce leads automatically via Zapier webhooks.
Key Integration Challenges:
Mailjet's volume-based pricing appeals to teams with large contact lists but infrequent sends—yet no native Salesforce connector exists. Every data sync flows through third-party middleware, adding recurring costs ($20-100+/month for Zapier business plans). Unsubscribes must flow through Zapier to Salesforce's Email Opt Out field—middleware failures risk compliance violations.
Zapier checks for new triggers every few minutes, not in real-time—creating sync delays that fragment sales and marketing alignment. Detailed email analytics (opens, clicks, bounces, click maps) remain in Mailjet's dashboard while Salesforce receives only triggered event data. Mailjet's automation capabilities are limited compared to competitors, restricting complex workflow integration.
Native Platform Advantages:
Native Salesforce email platforms eliminate middleware dependency entirely. Contacts aren't synced through Zapier—they're the same records sales and marketing teams already use. Campaign engagement updates instantly on Contact and Lead records the moment recipients interact. Email metrics appear in real-time dashboards using standard Salesforce reporting. No connector costs, no sync delays, no platform fragmentation—just unified email marketing within the CRM.
Key Takeaways
- Mailjet Salesforce Integration requires third-party middleware (Zapier or Cloud Elements)—no native connector exists
- Mailjet combines marketing and transactional emails in one platform with volume-based pricing (unlimited contacts)
- Email analytics remain fragmented—detailed metrics stay in Mailjet while Salesforce receives triggered event data only
- Native Salesforce email platforms eliminate connector costs and provide real-time campaign visibility without middleware dependency
Stop bridging marketing and transactional emails through middleware. MassMailer provides native Salesforce email marketing with real-time engagement tracking, instant Campaign updates, unified reporting, and zero third-party connector fees—all without leaving Salesforce.
