Personalize Emails and Simplify Campaigns with Salesforce-Native MassMailer

Introduction

Did you know that 24% marketers admit inadequate customer data is the primary reason that prevents them from effectively personalizing brand communications?

A private lending firm that specializes in real estate investments requires heavy personalization for its emails. They use MassMailer’s Salesforce-native features to pull customer data directly from the database to personalize the emails for customers individually.

This blog walks you through the features inMassMailerthat empower your email personalization, campaign management, and reporting. Learn how MassMailer streamlines your Salesforce email workflows without requiring extensive setup.

How are Email Campaigns Better with MassMailer?

For businesses in real estate, it is important to share detailed brochures that contain high-quality property images with clients. However, that is not the only communication that your company broadcasts.

For the text-based communications where your representatives build a relationship with the buyers and prospects, MassMailer has several personalization features:

Salesforce Native Setup

MassMailer is deeply integrated with Salesforce, allowing you handy access to all the customer data required for personalization. This allows you to:

• Send emails straight to Salesforce campaign members, contacts, and leads without any data export or changing windows.
• Use Salesforce data fields to personalize all emails with respect to name, company information, engagement history, and more.
• Create and schedule your emails using Email Wizard in MassMailer from within Salesforce. You don’t need any HTML knowledge for this.
• Surpass Salesforce’s daily bulk email limits, improving the scale of your email campaigns drastically.
• Keep your email activity (like open rates, click data, bounces, etc.) synchronized with Salesforce records automatically.

Humanized Emails

Create email messages that resonate with your real estate audience on a personal level, keeping them relevant and relatable with MassMailer:

• Dynamically insert personalized fields from Salesforce records, like first names, company name, designation, etc. This makes each recipient feel as though they are being individually addressed.
• Create personalized drip campaigns to send sequential emails depending on customer interaction to initiate a flow of conversation instead of static messaging.
• Time your follow-ups expertly by tracking email opens and clicks, giving it a human sales touch.
• Use the drag-and-drop builder to create customizable, professional email templates with mobile responsiveness. Visually appealing emails improve the viewing experience for your clients.
• Verify all the email addresses to identify spam traps and reduce bounce rates. It helpsimprove your email deliverabilityand prevents your messages from appearing like spam.

Campaign Management

Managing campaigns is a core activity in email marketing, especially for real estate businesses. In addition to visually heavy emails containing brochures, such businesses need to mobilize personalized campaigns that talk to each client individually. You can achieve that easily using MassMailer:

• Salesforce campaigns are fully integrated in MassMailer. This allows you to organize your contacts, leaders, and others into clear segments that you can tailor emails to individually.
• Use the simple Email Wizard to guide you through the campaign creation process in simple steps for scheduling and sending emails.
• Get unlimited email volume with MassMailer, unlike Salesforce, to have a free hand with the number of emails you can send from within Salesforce. Real estate businesses typically have large lists, and MassMailer proves to be a handy augmentation to Salesforce in this regard.
• Schedule one-off emails to establish a timely, relevant flow of communication with your target clients.
• Use the readily available campaign performance data on MassMailer to make adjustments to your campaigns from within Salesforce.

Streamlined Reporting

To send effective, personalized emails, it is essential to monitor the performance of each email and campaign. MassMailer offers a collection of capabilities that allow you to:

• Track email metrics like opens, clicks, bounces, unsubscribes, complaints, etc., to keep an eye on campaign health.
• View detailed engagement metrics to identify which recipients interacted with your emails and how they did so. It helps you prioritize the follow-up streams easily.
• Access dashboards with real-time information from within Salesforce that integrate metrics with customer data to establish a deeper context for each recipient.
• Monitor the sender reputation by detecting spam traps and keeping the lists clean with verified, opted-in addresses.
  Tip: Read more onhow to verify emails in Salesforce using MassMailer.
• Analyze the effectiveness of your personalization by correlating user actions with variations in the email content.
• Maintain a unified history by directly adding email activities to Salesforce records, keeping them available across teams (like sales and marketing).
• Refine subject lines, send times, and personalization using the insights available within Salesforce to polish your campaigns.

Cost-Effectiveness

MassMailer is created to be a Salesforce-native tool for high-value email personalization and campaign automation without the associated costs:

• MassMailer eliminates the need for additional email marketing tools by delivering everything directly within Salesforce. This tandem between both platforms allows you to leverage combined features more cost-effectively.
• You don’t need to arrange dedicated training or courses to use MassMailer, as there is no requirement for HTML coding anywhere. This saves you additional training costs.
• MassMailer comes with an IP and IP warm-up package that helps maintain high email deliverability rates to preserve your reputation. This safeguards your investment in email marketing and campaigns.

MassMailer: Better Personalization, Simpler Emails, Improved Workflows

Email marketing is a task of detail, especially where personalization is concerned. Having ready access to necessary customer data greatly reduces the effort in the process - andMassMailerhelps you achieve precisely that.

The Salesforce-native integration puts MassMailer directly within reach from your Salesforce dashboard, eliminating window-switching. You can quickly create personalized emails and direct your campaigns from the comfort of a single interface.

Call MassMailerfor a live demo today to see it all in action!

MassMailer also offers a free15-day trialfor you to try out all the features before making a decision. Try it out today!