Introduction

International programs for high-school education often bank on reliable communications that primarily happen via email. From sending admission notifications to attaching brochures with the email, schools must keep students, parents, and their agents across regions and countries in the loop.

Education Networks Massmailer

The major challenge that impedes effective communication in such situations is the sheer scale of the correspondence operations, in addition to changing recipient lists and compliance requirements.

To address this challenge, many educational institutions and agencies like Amerigo Education are utilizing MassMailer as an effective email solution to enhance operational efficiency. Let’s explore the MassMailer features and capabilities that such institutions can leverage for better communications.

Common Challenges in International Education Networking

As an industry that needs to maintain transparency between multiple stakeholders (parents, students, and agents), several communication and operational challenges stand in the way:

Complex, Multi-stakeholder Messaging

Schools offering international student exchange must communicate effectively with students, their parents, agents, and internal teams simultaneously. This multi-stakeholder setup requires setting up a complicated process for emailing that is reliable, time-zone friendly, and compliant.

Manual, Disjointed Processes

Without a unified system in place, staff may end up handling bulk emailing on a case-by-case basis, which is time-consuming and prone to errors. Using legacy platforms does not give the required email volume, and with Salesforce’s email limits, scaling up becomes tough.

Integration Troubles

Not all external email platforms integrate well with Salesforce, which results in the creation of data siloes and disjointed workflows. It prevents seamless processes by introducing manual imports/exports and reducing efficiency.

Deliverability, Compliance, Security

International operations are subject to strict privacy and data protection regulations, such as SOC II and GDPR. Legacy systems are not designed to automatically account for these updates, which significantly impacts your reputation and email deliverability. Poor inbox placement may cause your emails to get lost in the noise, drastically reducing conversions.

Why Is MassMailer Suitable for International Higher-Ed Networking?

MassMailer provides you with several key capabilities that make it the right choice for international educational networking:

Salesforce-Native Integration

MassMailer is fully embedded in Salesforce, delivering a seamless, precise operation from within the same interface. You can use this tool right where your contact records are stored, eliminating the need for imports or exports, third-party permissions, and data syncing risks. Work with assured privacy and security within Salesforce.

Unlimited, Global Scaling

MassMailer removes the Salesforce-imposed daily and batch email limits. This means you can send unlimited emails simultaneously to all your connected students, parents, and agents without any trouble. The process of creating and sending emails is exceptionally user-friendly, further reducing the time required to mobilize a global-scale campaign.

Automation, Scheduling, and Triggering

MassMailer features automation that enables your teams to set up emails for reminders, notifications, document delivery, deadlines, and more, reducing manual workloads. You can offload repetitive administrative tasks to MassMailer while maintaining accuracy and adhering to timelines.

Compliance

MassMailer offers features such as suppression list management and detailed logging to facilitate secure and compliant email practices. It helps ensure that you always adhere to the compliance requirements for communicating with minors.

Unique MassMailer Features That Work for High-Ed Networking

MassMailer’s comprehensive feature set offers companies and agencies from all industries to benefit from its capabilities. Here are some features that work well for companies like Amerigo Education that need to connect with a global network of candidates:

List Management and Bulk Emails

Unlike Salesforce’s inherent email limits or the expansion capacities of other tools, MassMailer offers an unlimited email capacity. You can send thousands of emails to all your contacts and leads, even during peak seasons like orientation and admission.

MassMailer gives administrators the capability to update contact lists using Salesforce views, criteria, or custom objects. They can segment their contacts by program, grade, agency, geography, or status, ensuring that all their cohorts receive factually and regionally correct information.

Using MassMailer, you can include multiple email addresses per student (for teachers, parents, agents, etc.) to eliminate manual mail copying to send to multiple recipients.

Seamless Integration

All your messaging, analytics, scheduling, and reporting take place directly inside the Salesforce interface. MassMailer’s seamless integration with Salesforce eliminates all tasks related to data import and export, data syncing, external reporting, and third-party logins, while maintaining the inherent security that Salesforce offers.

Additionally, you can trigger all communications by real-time changes in Salesforce data (like payment or application status). This supports custom workflows like onboarding, follow-ups, reminders, alerts, etc.

Advanced Templates, Personalization, and Attachments

MassMailer offers a drag-and-drop email builder that allows your non-technical staff members to easily develop appealing emails for alerts, newsletters, and other operational emails. You can use the built-in merge fields to add a personalized touch to the messages you send to students and their caretakers.

Furthermore, MassMailer’s templates are reusable, allowing you to create and save custom templates for future use in any campaign. This streamlines the design and branding for all your communications.

You also get direct file support in MassMailer, enabling you to send important documents like enrolment contracts, report cards, etc., directly tied to Salesforce records, visible in recipient logs.

Campaign Automation

You can schedule recurring communications, like invoice reminders or event notifications, to run automatically in MassMailer, significantly reducing the manual workload. You can also segment these campaigns by program or cohort, or create multi-step drip campaigns designed to nurture students for enrolment.

Analytics

MassMailer provides you with in-depth, real-time data on email opens, clicks, bounces, and unsubscribes to help you make data-powered strategies. You can easily track campaign engagement segregated by time zone, region, or topic to maximize the results.

MassMailer’s built-in suppression list tools keep your email lists verified and clean, ensuring that your emails don’t end up in spam, that you remain compliant, and that your reputation is intact.

Compliance and Security

MassMailer is SOC2 and GDPR-ready to help you stay compliant, even with international communications involving minors. It seamlessly integrates consent management, record logging, and secure content distribution to keep all data secure and private.

The role-based email provision helps you safeguard sensitive communications, with perfect audit trails and defined permissions to marketing, admin, and operations teams.

Future-Forward

MassMailer has plans to extend outreach features to SMS and WhatsApp channels to make communications more appealing to more audiences. This will give you more immediate touchpoints to reach your target students and boost engagement.

Boost Your Student Recruitment at a Global Scale With MassMailer

Communication complexity should not stand in the way of student success – Amerigo Education made sure that email was as smooth as it could be with MassMailer. By integrating MassMailer with Salesforce, educational networking companies can drive limitless, actionable, and secure mass email campaigns without much manual effort.

MassMailer allows you to automate, schedule, personalize, and orchestrate your email campaigns without moving out of Salesforce. Its features are built for scalability, which is the primary requirement for companies like Amerigo Education.

Explore MassMailer in greater depth by signing up for a 15-day free trial or by scheduling a live demo today.

FAQs

Can I send file attachments with emails in MassMailer?

Yes, MassMailer can include documents like enrollment contracts, forms, and brochures with its large-scale campaigns.

Does MassMailer support multiple addresses per student, including those of parents, agents, and other relevant contacts?

Yes, you can use MassMailer to send emails to multiple associated email addresses simultaneously. This ensures all stakeholders receive updates without manually copying emails.

How does MassMailer keep the lists updated?

You can manage all your MassMailer contacts and cohorts dynamically in Salesforce views, filters, or custom objects. MassMailer also frequently verifies all the emails stored in your list to respect recipient consent.

Can I automate recurring event notifications in MassMailer?

Yes, you can easily schedule and automate recurring campaigns and multistep drip workflows to support regular academic reminders for any program.