Email marketing is crucial for driving customer relationships, but constantly setting sender details for each campaign can be tedious and error-prone.

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This is where Massmailer’s sender option comes in. MassMailer’s latest release (2.50.x), which includes default sender options, helps you streamline the overall email marketing process and strengthen your campaigns.

In this post, we’ll explore MassMailer’s default sender options and explore how they can help you save time, increase engagement, and take your email campaigns to the next level.

Understanding Common Sender Options in MassMailer

When sending an email using MassMailer, there are various sender options available, including:

  • “From Name”
  • “From Email”
  • “Reply To”

MassMailer’s common sender option allows you to set a default value for each of these options to help you save time and increase efficiency.

To configure common sender options:

Navigate to MassMailer Setup → Email Settings → Sender Options to define all common senders.

Here, you can also set a default common sender to automatically apply to your campaigns.

 

 

How to Set Common Sender Options in MassMailer

Here’s a stepwise procedure for setting the common sender option in MassMailer in a few simple steps:

1. Access MassMailer Setup

The first step is to log in to your MassMailer account and navigate the MassMailer Setup page. You can find this by clicking the “Setup” tab in the top navigation bar.

2. Locate Email Settings

Once done, locate email settings and Click on them. Clicking on this section will expand and reveal more options.

3. Go to Sender Settings

The next step is to go to the “Sender Settings” page and access Common Senders by clicking Common Senders” to view, add, edit, or delete common sender options.

 

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4. Define Global Sender

At this step, you can define a global sender by accessing MassMailer Setup -> Email Settings -> Sender Settings -> Common Senders.

 

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5. Set Default Sender

Here, you need to specify a common sender as the default sender, which will be automatically selected when sending emails.

 

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6. Verify Settings

This is the stage where you can verify that your default sender options are working fine. You can do this by sending a test email to yourself and checking to ensure the sender name and email address are correct.

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Advantages Of Common Sender Options in MassMailer

MassMailer’s default sender options offer several benefits for email marketers.

Here are some of the main advantages:

1.  Improves Engagement

Emails with personalized and relevant messaging are more likely to be opened and clicked on by recipients. Using default common sender options, you can ensure that your emails follow brand guidelines and that your audience can better relate to them.

2.  Saves Time

Setting up sender options for every email can take a lot of time for marketers managing multiple campaigns.

MassMailer’s sender options allow you to address this issue by setting default values for Sender Name, Sender Email, and Reply-To Email. The best part is that you set these options up only once, and later, they will be automatically applied to all your emails, thus saving you a lot of time and effort.

3.  Offers Flexibility

Another advantage of common sender options in MassMailer is the flexibility it offers to customize emails according to your unique business needs.

With this option, you can set up default sender options for the Common Sender, Logged User, and Custom Sender and decide the customization level that works best for your businesses.

4.  Improves Email Deliverability

Common sender options in MassMailer can improve email deliverability. By simply setting up default sender options for Sender Name, Sender Email, and Reply-To Email, you can ensure that your emails avoid spam filters, increasing the chances of landing in the inbox rather than the spam folder.

To know more about the process, click here!

 

To Wrap Up

The common sender option in MassMailer is an excellent way for email marketers to strengthen their campaigns. Apart from helping you save time and increase audience engagement, it also greatly reduces errors.

In addition, the option allows you to set default sender names, sender email addresses, and reply-to addresses to ensure consistency across all your email campaigns and build brand recognition over time.

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