Wellness and healthcare organizations operate with sensitive client information and delicate, sophisticated communications. Thus, they require effective communication with residents, clients, providers, and their referral networks.

MassMailer for Wellness Outreach

As such, these organizations rely heavily on emails to provide timely information and manage resident and client engagement while maintaining compliance requirements. Yet many such institutes, like a healthcare treatment center, had struggled with inadequate tools that offer limited integration, analytics, and scaling capabilities. 

But by partnering with MassMailer, the healthcare treatment center described in this blog post successfully connected with its clients and fostered healing relationships.

Let’s explore how MassMailer, as a Salesforce-native email solution, helps wellness and healthcare organizations improve their email operations without moving out of Salesforce.

Common Challenges in Healthcare and Wellness Communications

The Healthcare organizations, such as the one described here, have specific requirements when it comes to email marketing (like the nature of their services and regulatory requirements). As such, using Salesforce falls short of the objective on several counts:

Large, Complex Lists and Contact Preferences

Healthcare providers are required to work with a large client base, involving more details about the residents, caregivers, referral sources, etc., across multiple states or regions. As such, they require accurate segmentation for targeted communication.

Additionally, there needs to be strict adherence to regulations and data protection laws such as HIPAA. Opt-outs need to be automated to ensure compliance across campaigns.

Limited Analytics and Deliverability

Many traditional email platforms do not integrate fully with large-scale CRMs like Salesforce. It results in poor visibility of important metrics, impacting further decisions on outreach strategy and expense.

The lack of necessary spam filter detection tools and proper authentication to protect patient information causes poor email deliverability or bad inbox placement.

Manual Workload and Email Creation

Legacy tools often require manual updates for entering opt-out data into the systems. This causes discrepancies in the email list, particularly for contacts that have opted out, making the process labor-intensive and delayed. Additionally, the manual workload increases when email creation lacks reusable, responsive templates.

Why is MassMailer the Right Solution for Healthcare and Wellness Communications?

MassMailer is built natively on the Salesforce platform, inherently giving it several benefits over other popular email tools. It is particularly beneficial for organizations like the healthcare treatment center in the following ways:

Unlimited Email Scaling

Salesforce imposes daily and batch email limits, which drastically reduce the campaign volume and capacity for healthcare organizations. With MassMailer, this limitation is removed, and you get unlimited emails to carry out uninterrupted campaigns.

Seamless Integrations

MassMailer utilizes Salesforce’s data model completely, eliminating data siloes and integration problems. It empowers healthcare marketers to achieve precise targeting through standard and custom objects, create customized campaigns based on patient demographics, referrals, or care programs.

Friendly, Automatable UI

MassMailer automatically syncs the unsubscribe and opt-out data with your Salesforce contact records in real-time, keeping you compliant with regulations such as HIPAA. The drag-and-drop email builder helps you set up campaigns quickly while enabling you to reuse all the templates for any other campaigns.

Performance Tracking

You can easily view campaign metrics such as open rates, click-through rates, bounce and unsubscribe rates, etc., inside the Salesforce dashboard without changing any windows or interface.

Key MassMailer Features That Benefit Healthcare and Wellness Organizations

MassMailer has an array of useful features that are particularly handy for healthcare and wellness organizations for optimizing their email workflows:

Native Integration and Consent Syncing

MassMailer is designed as a Salesforce-native solution, which means you don’t need any connectors or third-party plugins to integrate it with Salesforce. This allows your organization to execute complex email targeting strategies with Salesforce’s inherent tools (like using parent-child segmentation) in MassMailer. It helps you improve message relevance and enhance engagement significantly.

You don’t have to worry about manually updating contact consent as MassMailer instantly updates user preferences in your Salesforce contact records. It saves you from sending campaigns to users who have opted out of your communications, reducing the number of spam complaints against you and ensuring regulatory compliance.

Additionally, MassMailer provides you with unlimited emails, breaking Salesforce’s batch and daily email caps.

Dynamic List Views and Email Creation

Healthcare and wellness institutes deal with patients from diverse backgrounds and regions. MassMailer’s dynamic list views empower them to create views with filters based on location, patient status, provider type, referral network, etc. This granular segregation helps organizations increase their targeting accuracy, reduce irrelevant messaging, and improve engagement.

Organizations can easily create targeted emails with these views using MassMailer’s drag-and-drop Template Builder. It provides layouts that are compliance-friendly, responsive, and reusable. They render seamlessly across desktops, laptops, tablets, phones, and other screens, eliminating formatting issues from the email body.

You can reuse the templates you create for one campaign in another campaign easily.

Flexible Senders, Data Hygiene, Email Verification

You can easily send emails as different people from the same organization, achieving new heights of personalization with each message sent. It is particularly helpful in driving engagement and fostering client trust in your organization, as it adds a humanized touch to the emails.

MassMailer makes the process of emailing easier by validating each email right at the point of import to ensure your lists remain clean. It reduces hard bounces and spam flags that impact your deliverability. This is a critical feature for healthcare institutions that need to manage an impeccable sender reputation.

Automated Suppression, Analytics

MassMailer identifies contacts with invalid or inactive email addresses and suppresses them automatically. This prevents the unnecessary loading of email servers, saving you the negative impacts on your email reputation.

Additionally, you can view detailed real-time analytics and data pertaining to your campaigns, like unique opens, bounces, clicks, and unsubscribes. It empowers you to make data-driven decisions on outreach strategy and email content.

MassMailer: Elevate the Way You Mail

Healthcare and wellness organizations can benefit from MassMailer’s Salesforce-native integration, eliminating data siloes and enabling HIPAA-compliant email workflows. MassMailer eliminates the email limits imposed by Salesforce, a feature that organizations with a wide patient base, any healthcare provider, can leverage for effective, consistent outreach.

Leverage MassMailer’s personalization and responsive email capabilities to enhance engagement and optimize your communications. If you would like to improve your client communications and expand outreach through Salesforce, sign up for MassMailer’s 15-day free trial, or schedule a live demo today.

FAQs

Can I schedule my email campaigns by time zone in MassMailer?

Yes, MassMailer allows email scheduling by the time zone of your recipients to optimize delivery and engagement.

Does MassMailer support subscription groups and preferences centers?

Yes, MassMailer offers customizable preference centers to provide complete consent control and subscription groups to choose the type of emails recipients want to receive.

Can I embed videos in MassMailer emails?

Yes, you can enrich your communications by embedding videos and other types of documents in MassMailer emails.

Does MassMailer provide readymade, customizable email templates?

Yes, MassMailer has a library of ready-to-use templates that you can customize and recycle for any campaign.