ActiveCampaign is one of the most popular and well-known email marketing solutions that come with a range of powerful features and functionalities to meet the specific needs of email marketers.

ActiveCampaign alternatives

Some of these features include robust email automation, seamless integration with various third-party solutions, a strong email builder, email automation, workflow automation, lead capture forms, and more.

However, similar to any other email marketing software, ActiveCampaign also has certain limitations and drawbacks. To begin with, the tool is not for everyone because of higher pricing, a steeper learning curve, and limited features.

If you’re specifically looking for a free or more affordable tool for a successful email marketing campaign, this post is for you. Here, we’ve included a range of ActiveCampaign alternatives to look at that can cover different business types and requirements.

Top ActiveCampaign Alternatives

1. Sendinblue

Sendinblue is one of the top ActiveCampaign alternatives that offers powerful email marketing automation software and is great for both transactional emails and SMSs.

Among the key features of the platform are the following:

  • Enables you to send bulk SMS marketing campaigns to your preferred contact list
  • Allows you to schedule your emails and also personalize SMS messages using features such as smart segmentation
  • Let you create attractive emails quickly using various templates from the library and the drag-and-drop builder
  • Enables you to run multiple workflows at once on the same list.


Sendinblue has an interesting pricing model where the platform only charges you based on the number of emails you send each month.

The packages start at $25 a month for the Starter plan, $65 a month for the Business plan, and $1000 a month for Enterprise users.

2. MailChimp

Mailchimp is one of the most popular email marketing service providers in the market. Although the tool is more suited for SMBs, the broad utility of MailChimp makes it a preferred choice for businesses across the board.

Among the key features of MailChimp are the following

  • Decent automation functionalities, including transactional emails, customer journeys, behavior-based triggers, postcards, and more.
  • The platform features over 200 integrations, making it easy to integrate into existing workflows and start using it right away.
  • One of the most cost-effective email marketing solutions available in the market.
  • User-friendly platform that marketers of all experience levels can use.


The platform offers a free plan that lets you have 500 subscribers on your list and send up to 2,500 emails per month. The minimal pricing plan of MailChimp starts at $11 per month for up to 500 contacts.

3. GetResponse

GetResponse is an email marketing platform similar to ActiveCampaign in look and feel. It offers full-scale automation and autoresponder logic at a more affordable price than ActiveCampaign.

Among the key features of GetResponse are the following:

  • Features a fully functional mobile app
  • Offers real-time sales alerts
  • Excellent email deliverability rates
  • Easy-to-use and user-friendly platform


All GetResponse plans start with a maximum of 1000 subscribers. The basic plan is available at $15/month, the plus plan at $49/month, a professional plan for $99/month, and the enterprise plan for $1,199/month.

ActiveCampaign Alternative

4. Omnisend 

Omnisend is yet another popular email marketing platform best suited for e-commerce sellers. The tool is an omnichannel marketing automation platform built primarily for people selling on multiple channels.

Among the key features of Omnisend are the following:

  • Offers several conversion-boosting email templates and automation capabilities
  • Intuitive and easy to use.


Omnisend offers a free plan of up to 500 emails per month, along with a free 14-day trial of their paid plans.

The Standard plan is available at $16 per month for up to 500 subscribers, besides a Pro Plan at $59 per month for up to 500 subscribers.

5. ConverKit 

ConvertKit is a good ActiveCampaign alternative for bloggers, creators, and YouTubers. They can use it primarily to run newsletters, build their mailing lists, and successfully monetize their content.

Among the key features of ConvertKit are the following:

  • User-friendly platform
  • Availability of free plan for users that don’t store more than 1,000 contacts.
  • Integrations with various affiliate management tools, webinar services, and educational platforms to help creators successfully run a promotional campaign.


ConvertKit has plans starting from $15/month. A free trial is also available.

6. MailerLite

As an ActiveCampaign alternative, MailerLite is a good option for small businesses and individual creators looking for a combination of robust email marketing tools and an affordable CMS solution.

Among the key features of MailerLite are the following:

  • Allows CMS users to build unlimited landing pages, create custom domains,  and much more in all the plans
  • Lets e-commerce brands connect their online stores, track sales performance in paid plans, and set up behavior-triggered campaigns


The platform offers a free plan. Paid plans start at $17 per month

7. MassMailer

MassMailer is another good and less expensive alternative to ActiveCampaign that works as the best email solution for Salesforce CRM. The highlight of the platform is that it eliminates Salesforce CRM email limitations for sending mass emails.

Among the other features of MassMailer are the following:

  • Allows you to verify emails for validity to help you increase campaign performance
  • Features a simple wizard to send bulk emails to all your leads, contacts, or users
  • Enables you to do everything from tracking email clicks, opens, bounces, and much more


MassMailer offers both a free and a paid plan. The paid plan for the platform starts at $199 per user per month.

ActiveCampaign Alternatives – Summary Of Key Features and Comparison

Tool Best Suited for Key features Availability of free plan Pricing for the starter package


B2B, Marketing managers, B2C, and e-commerce businesses Email marketing, CRM, forms, Facebook Custom Audiences, SMS Marketing Not Available Basic plan starts at $15 per month
SendinBlue Small to mid-size businesses (SMBs) Professional template creation service with an attractive price tag Not Available The plans start at $25 a month on the Starter plan
Mailchimp Medium-sized businesses, e-commerce, and content creators Email marketing, Social posts, landing pages, lead form Up to 2000 contacts Starts at $11 per month for up to 500 contacts
GetResponse Medium-sized businesses Pre-built automated funnel creation Not available Starts at $15/month
MailerLite Microbusinesses Offers a full-featured free account Available Starts at $17 per month
Omnisend E-commerce agencies Email, marketing, and push notifications, Available Standard plan starts at $17 per month
MassMailer Small and mid-size businesses Send emails to your campaign members, contacts, and leads from within Salesforce, email success monitoring  Available Paid plan with full-access license is available at $199 per user per month
ConvertKit Creators Sales of digital products Not available  

Starts at $15 per month


To Sum Up

ActiveCampaign works well for email marketers who have the required time and budget to manage and set up complex workflows.

However, for a small or medium-sized business, the platform stands more on the expensive side for more or less similar features to many of the ActiveCampaign alternatives listed above.

If you are looking for a more affordable and easy-to-use alternative to ActiveCampaign for your email marketing campaign, MassMailer is one of the best choices to go with.

To learn more about MassMailer, get on a free trial today.