Introduction

Email marketing still remains relevant, contrary to all popular opinions and beliefs. 35% of companies that use email marketing see a ROI of 36:1 or higher (Litmus).

Retirement Planners of America (RPOA) is an agency that helps people who want to retire invest their corpus for comfortable golden years. As a company that uses email marketing extensively, they leverage MassMailer’s bulk email capacity to scale their marketing operations whilst maintaining their domain reputation.

This blog guides you through MassMailer’s features, which enable RPOA to send bulk emails without reputational risks and go beyond plain vanilla marketing.

How MassMailer Enhances Email Scalability

MassMailer is inherently designed as a Salesforce-native tool. It integrates seamlessly with Salesforce, allowing you to conduct all email operations from within the same interface.

This capability makes MassMailer a natural choice for companies seeking to scale their email operations without having to move out of Salesforce.

Several features make emailing better with MassMailer:

1. Bulk Email

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MassMailer’s bulk email feature eliminates Salesforce’s daily email batch limits. For example, RPOA sends marketing emails to over 9,000 clients every Friday, which is challenging using Salesforce. However, MassMailer makes the process seamless. Some other bulk mailing capabilities and features that MassMailer offers are:

  • Send bulk emails from within Salesforce to campaign members, contacts, and leads.
  • The email wizard allows you to build, schedule, and send professional emails using a drag-and-drop builder. You don’t need HTML knowledge.
  • MassMailer supports all standard and custom objects for your bulk outreach campaigns.
  • You can attach marketing collateral, PDFs, or videos to emails in bulk, and even set expiry dates for sensitive materials.
  • You can integrate MassMailer with Salesforce list views to enable mass emailing for marketers and sales teams.
  • The ease of use simplifies internal training, enabling representatives to send campaigns and gather metrics with ease.

2. Domain Reputation

MassMailer maintains your domain’s reputation by utilizing powerful email verification tools, suppression lists, and email validation before sending emails. Several other capabilities make MassMailer an excellent tool for this:

  • You can potentially reduce your email bounce rates by 98% using MassMailer.
  • You can improve the overall quality of your email lists using MassMailer’s spam-trap identification. It identifies up to 90% of trap emails, including purchased lists.
  • MassMailer continuously checks the sender’s reputation and provides insights into your email deliverability by flagging the risks.
  • With MassMailer, you get support for dedicated IP addresses, which enable granular management of email statuses and mail stream segmentation.
  • MassMailer features automatically monitor soft and hard bounces, email complaints, unsubscribes, etc., to keep your lists updated and prevent future deliverability issues.
  • With MassMailer, you get consolidated analytics about outbound campaigns within Salesforce.
  • MassMailer cleans your databases to prevent low-quality contacts from tarnishing your reputation.

3. Domain Segregation

Like RPOA, if your business maintains multiple domains to send emails from, MassMailer can be a handy tool to have. It allows sending emails using multiple domains, each with a dedicated IP for different cohorts or business units. Some more features that make MassMailer a powerful email tool for domain segregation are:

  • MassMailer enables you to segment your audience and prospect communications to maintain separate reputations and compliance for each domain.
  • You can tailor your marketing emails for each segment while avoiding any associated cross-domain reputation risks.
  • MassMailer enables you to schedule and send emails from multiple domains, featuring robust deliverability and audience segmentation capabilities.
  • MassMailer isolates domains for specific use cases to prevent sender reputation issues from affecting multiple business lines.
  • You can integrate MassMailer with email verification tools and bounce monitoring setups to optimize campaign performance.
  • You can achieve precise direction of every campaign to boost engagement and minimize deliverability concerns with MassMailer.

4. Flexible Campaigns

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MassMailer allows you to design, schedule, and execute email campaigns from within Salesforce Campaigns, List Views, and Process Builder. This workflow simplification saves you time and effort for mobilizing marketing campaigns. Some other campaign-based features make MassMailer stand out as an email marketing tool:

  • MassMailer comes equipped with an intuitive Email Wizard, a drag-and-drop interface for building email templates. You can create personalized and responsive campaigns using this tool.
  • You can build advanced drip campaigns, automate your workflow alerts, and manage targeted email blasts while maintaining full control.
  • MassMailer enables you to monitor campaign performance in real-time with analytics for opens, bounces, clicks, complaints, and unsubscribes.
  • Features like expiry timers, template cloning, and attaching files to campaigns enable you to easily control the specifics of your campaigns.
  • MassMailer employs robust list segmentation and campaign automation, alleviating the burden on marketers.
  • You can track the campaign ROI directly within Salesforce, enabling smarter and quicker decisions for future outreach efforts.

5. Enhanced Visibility

With MassMailer, you can enhance campaign visibility for the non-sending users (like the front desk professionals). It enables them to monitor and track email activity, campaign results, and engagement metrics in Salesforce for better decision-making. Several other visibility features enhance MassMailer’s usefulness in email marketing:

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  • Read-only users can view all the campaign logs, opens, click rates, and suppression records without send permissions.
  • MassMailer helps you enhance accountability by segregating visibility rights from sending power, minimizing accidental email sends.
  • You can easily streamline collaboration between sales, marketing, IT, and support teams without any leniency in governance or access.
  • This feature is beneficial for organizations that require comprehensive audit trails and transparent campaign management.
  • This feature also facilitates troubleshooting by enabling support staff to check the email send history and diagnose deliverability concerns without actually interfering with ongoing campaigns.
  • You can easily establish operational clarity while maintaining control over email access and sending power. It is an essential tool that facilitates adequate supervision.

Simplify Your Salesforce Email Workflows with MassMailer

RPOA has significantly streamlined its email marketing operations by utilizing MassMailer’s features, and your team can achieve similar results.

If you are a company that uses Salesforce and requires enhanced email capabilities, MassMailer is the ideal solution for scaling up, maintaining a strong domain reputation, and improving campaign visibility.

Sign up for a free trial today, or contact MassMailer for a live demo now!