The modern, competitive landscape of higher education involves paying continuous attention to student outcomes, retention, and engagement. Salesforce offers universities a powerful platform to orchestrate complex communication strategies, advising, and case management.

MassMailer in Higher Education Student Advising and Outreach

However, achieving the goal of student success depends on a seamless, reliable, and scalable operation. This is where Salesforce hits a bottleneck: its inherent limitations make it difficult to utilize for mass communications at the university level.

How, then, can universities solve the constant need for outreach, from registration reminders to early alert notifications and orientation details? The answer lies in expanding Salesforce capacities with MassMailer. Let’s explore how.

Common Challenges of University-Level Comms

Universities often set up dedicated channels for academic support and advising units that operate at the intersection of all the associated schools and colleges. As such, unique communication challenges emerge from the setup:

Scalability Issues

Every Salesforce user who requires high-volume sending capabilities hits a cap with the platform’s daily sending limits. Universities typically send thousands of emails to students at once to generate engagement and interest in their courses, for registration drives, orientations, etc.

As such, Salesforce creates a scalability challenge where bulk emails need to go out every single day.

Decentralized and Inconsistent Messaging

To achieve consistent branding throughout all university communications, it is important to have a centralized hub where it can be handled.

However, in the absence of a tool that facilitates centralization, individual departments and teams need to develop their own ad-hoc solutions. This will help incorporate inconsistencies and a lack of central control over communications.

Personalization Problems

Advising campaigns need to be hyper-personalized to have an impact and meaning for the students. The targeting needs to be on point and heavily specific.

Additionally, the communications need to appear to have come from a specific source or a single point of contact. All of this, if not facilitated by a single tool, can drag down personalization efforts and reduce the efficacy of campaigns.

Invisible Engagement and Productivity Drain

Mass outreach campaigns by universities need to be monitored for effectiveness and engagement. Universities need to track opens, clicks, and bounces, and ensure higher deliveries. Without a tool that can offer these metrics in real time, it is extremely challenging to understand how to improve a campaign.

Additionally, if the tool requires users to undergo extensive workflows just to achieve one simple task, it becomes a significant drain on productivity.

Why MassMailer is The Right Fit

MassMailer has been purpose-built as a Salesforce native solution to eliminate the shortcomings (like bulk emailing) that the platform has. It is a strategic tool that sits within Salesforce and helps you navigate several challenges:

Eliminates Salesforce Limits

MassMailer integrates with powerful, high-volume email providers that immediately eliminate Salesforce’s daily email limits. That alone solves the industry’s biggest challenge of sending emails to thousands of students simultaneously.

Universities can use it for campus-wide announcements, large-scale enrolment drives, and essential academic alerts.

Native Integrations and Data Integrity

MassMailer is a native Salesforce AppExchange application. All your contact data and communications reside within your Salesforce CRM, eliminating the need for exports/imports between two apps or platforms.

It eliminates data siloes and maintains data integrity, empowering the staff and admin to leverage rich, existing student data for campaigns.

Reliability and High Deliverability

MassMailer leverages dedicated IP options and professional services to enhance email deliverability. This is a vital functionality in academic institutions where critical communications like registration deadlines must be delivered reliably to inboxes.

Communication Centralization

MassMailer offers centralized administration for all email-related operations by integrating with the Salesforce UI. It helps ensure consistency, maintains control over communications, and establishes a single record of all email operations happening through the platform.

The Quintessential MassMailer for Educational Institutions

MassMailer is far more than just “suitable” for university-level communications. It has a dedicated feature set that makes it the ideal outreach tool for universities:

Advanced Personalization and Related Objects

MassMailer’s personalization capabilities make it the most powerful tool for academic institutions. Users can leverage the merge field to any level of the object hierarchy, allowing a single email template to personalize the recipient name, content, and the sender’s signature block.

For example, to set up an early alert campaign, the system will extract the relevant dean’s name, college title, and contact information based on the student’s academic program record in Salesforce.

Alias Sender and Reply-To

With MassMailer, university admins can easily set the sender and reply-to email field as aliases (like the academic dean or the college admissions office) without requiring administrative sign-in. This drastically streamlines the process of personalizing the communications while maintaining campus authority to boost trust.

Targeted List Building

Users can segment and filter the student records using custom Salesforce list views across any custom or standard object. The outreach teams can leverage this capability to design targeted outreaches to, say, students who missed a critical assessment or were not present during orientation. It helps them achieve precise communication.

Real-Time Analytics

MassMailer offers administrators and advisors real-time metrics on clicks, open rates, bounces, unsubscribes, and more. This real-time visibility allows them to adjust their campaigns for better impact and efficacy and prioritize personalized follow-up.

Drip Campaigns and Workflow Alerts

MassMailer allows its users to leverage Salesforce Process Builder or Flow to set up automated workflow email alerts and complex drip campaigns. Admins can send pre-written communication sequences like academic warnings, registration reminders, and more.

Further Reading: Learn how universities expand their communication capabilities with MassMailer.

Empower Your Institution With MassMailer for Salesforce

MassMailer is more than just a mass email tool for Salesforce. It is a comprehensive solution that enhances your Salesforce operations with expanded email limits, increased flexibility, enhanced personalization, and improved ease of use.

MassMailer enables university advising teams to build trust, save time, and advance their institution’s goals.

Try MassMailer for your university today with a 15-day free trial. You can also schedule a live demo to see it in action.

FAQs

Does MassMailer replace the existing Salesforce data structure?

No, MassMailer is a native app that integrates with Salesforce without replacing anything. It merely utilizes the existing Salesforce objects and student data for targeted personalization.

How does MassMailer help measure student engagement?

MassMailer provides real-time tracking of analytics such as opens, clicks, and bounces, and logs all activity within Salesforce for immediate follow-up.

What is the major benefit of using MassMailer for universities?

MassMailer eliminates Salesforce’s daily email limits, enabling universities to drastically scale up their outreach.