Table of Contents
Introduction
Salesforce CRM powers countless business operations, making itself a critical technology for companies that require expert marketing and sales tools. However, Salesforce comes with its own drawbacks, such as daily email limits that can create a bottleneck for businesses that prioritize communication.

This is where MassMailer steps in. MassMailer, engineered as a Salesforce-native platform, seamlessly expands your bulk email capacity indefinitely.
It offers a range of other features through meticulously crafted plans – Basic, Pro, and Premier. These are designed to facilitate your email workforce while addressing the shortcomings in Salesforce.
Transform your Salesforce into a true marketing powerhouse with MassMailer’s comprehensive plans and features.
Solving The Biggest Email Challenges in Salesforce
MassMailer was founded to solve the pain points that challenge the marketing and Sales teams operating in the Salesforce environment. It integrates seamlessly with Salesforce, giving you the power to bypass the volume and visibility limits:
Expanding Email Capacity
The most immediate problem that Salesforce users face is the daily and batch email limits. MassMailer offloads the high-volume email traffic, allowing users to send emails well beyond the daily limits. Your time-sensitive and large-scale campaigns can run smoothly without any disruptions.
For example, your real-time notifications or large-scale blasts can be sent seamlessly.
In-Depth Reporting and Deliverability
MassMailer offers a suite of essential email tools to help you track opens, clicks, bounces (soft and hard), complaints, and unsubscribes.
The email verification features in MassMailer ensure that your email lists are legitimate and functional before your emails are sent. This drastically reduces the bounce rate and ensures better inbox placement.
MassMailer also offers an email monitor tool, which analyses your email templates and infrastructure. It checks for issues such as DMARC, DKIM, and SPF, and creates a report indicating how your emails render on various devices.
MassMailer: Core Tiers
MassMailer is available in three flexible, versatile plans, each designed to cater to different email volumes, sophistication, and deliverability needs:
The Basic Plan
Best for: Entry point
MassMailer’s Basic Plan serves as your initiation into the expanded features in your Salesforce suite. You get access to all the fundamental tools you need to run campaigns efficiently:
- Core functionality: All MassMailer users can access the email sending capabilities, email template builder, and the essential reporting tools.
- Dedicated IP: With the Basic plan, you receive a dedicated IP address that you can use to establish your sender reputation from the outset.
- User access: All plans in MassMailer have the same standard for user access – one Admin user, and one read-only user (for reporting purposes).
The Pro Plan
Best for: Email deliverability
The Pro plan builds on the Basic plan, expanding its features to include powerful capabilities like email deliverability and list hygiene. The following features distinguish the Pro plan from others:
- Email monitoring: This smart tool analyzes your email system for technical issues, providing rendering checks and structure improvements to ensure your emails look spic and span.
- Email verification: The email verification tool is responsible for maintaining clean email lists to preserve your sender reputation. This tool frequently checks your contacts to identify non-functional emails and spam traps before you send emails to them.
The Premier Plan
Best for: High email volumes
This plan is specifically designed for companies that have multiple domains, require high email volumes, and have complex prospecting needs. The key features that distinguish this plan from the others are:
- Continuous IP warm-up: The continuous IP warm-up process builds a positive reputation for all your domains and sending IPs, ensuring superior inbox placement in the long term.
- Dynamic templates: Design more personalized and sophisticated emails using dynamic templates in MassMailer. It allows you to leverage content variations and dynamic content to create relatable emails.
- Further updates: MassMailer has numerous advanced features (like landing pages) scheduled to be released in future updates. The advanced features are slated to be included in the Premier plan.
Do More With Essential Add-Ons
MassMailer offers you a comprehensive list of add-ons that enable you to remain agile as your business needs evolve:
User Access Licenses
If you require additional users in MassMailer aside from the Admin license, you can purchase them based on the level of access you need:
- Admin user: Full access, including MassMailer setup.
- Full-access user: Permission to create templates, send emails, and make list views. Not permitted to use the MassMailer setup.
- Read-only user: Limited access sufficient for reporting, statistics, email status, and suppressions. The license is valid for viewing only; it does not permit the user to create campaigns or send emails.
- Community/Experience user: Designed for partner or customer community portals in Salesforce. Permissions are the same as a Full Access user, but at lower costs.
No PDF URL provided.
Email Volume and Verification Credits
This add-on helps you manage monthly email volume fluctuations and maintain data hygiene:
- Additional email add-ons: Purchase a one-time email credit add-on to fill the gap between your required email capacity and the maximum limit. Please note that the Basic plan’s monthly emails and these additional credits reset on the first of every month.
- Email verification add-ons: Even though this feature is present in Pro and Premier plans, the actual verification is based on credits. You can purchase credits in packages – these credits do not expire as long as you continue your MassMailer subscription.
Infrastructure, Testing, Onboarding
These add-ons enable you to maintain optimal performance and development practices:
- Domain and IP add-ons: You get one IP and one domain by default with a MassMailer subscription. If you require more, you can purchase additional domains and IPs for more complex setups. You can also avail of the additional IP warm-up service.
- Sandbox: MassMailer offers sandbox enablement for development, QA, and release teams. For a low monthly fee, you gain access to unlimited users for testing purposes before deploying the changes.
- Onboarding packages: When you first start using MassMailer, you need to purchase a one-time onboarding package. These packages – Short, Tall, and Grande – offer different levels of support ranging from basic training to advanced training, best practices for email deliverability, and hands-on help with your first campaign.
Success as a Service (SaaS)
If you require ongoing support, admin help, or assistance with development, MassMailer offers Success as a Service. You can purchase these as hourly credits (which do not expire) and use them for custom work like building specific lead verifications or lead response flows. You can purchase these as a one-time fixed option or as a monthly add-on.
MassMailer: The Only Email Solution You Need for Salesforce
MassMailer is not your plain vanilla email plugin – it is a consolidated, Salesforce-native solution that eliminates all your email troubles with Salesforce. It provides you with enterprise-level functionality through an array of dedicated services. These include unlimited bulk email, email verification, deliverability checks, an Email Wizard for easily creating personalized campaigns, and much more.
MassMailer’s expertly designed packages cater to businesses of every size, enabling streamlined email workflows. If your business demands uninterrupted email communication not restrained by volume, sign up for a free trial or book a live demo today.
Frequently Asked Questions
How does the Pro plan differ from Basic?
With the Pro plan, you get a dedicated IP, email monitoring, verification tools, and higher email volume with better deliverability.
What are the benefits of the Premier plan?
You get the highest email volumes, dedicated IPs, dynamic templates, inboxing services, and priority support in the Premier plan.
Does MassMailer offer discounts?
Yes, there are special pricing options for educational organizations and nonprofits. Additionally, MassMailer offers discounts on volume and annual billing.
What is MassMailer Sandbox?
In MassMailer Sandbox, you can execute release cycle testing and customization in non-production environments. It enables safer upgrades and integration with Salesforce.
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