Salesforce Mass Email Limits define the maximum number of bulk emails your organization can send through native mass email functionality—5,000 per organization per 24-hour period. This restriction applies specifically to emails sent using mass email features, distinguishing them from single emails sent from individual contact records.
What Counts as Mass Email
Mass email includes campaign emails, list view sends, mass email API calls, and automated workflow emails sent to multiple recipients. Each recipient counts as one email. A campaign to 2,000 members consumes 2,000 of your daily allocation.
The limit is organization-wide, not per user. A 100-person company shares the same 5,000 capacity as a 10-person startup, meaning per-person allocation shrinks as teams grow.
Core Challenges
Most marketing campaigns exceed 5,000 recipients. A 10,000-person newsletter requires two days, consuming all organizational email capacity during that period—sales prospecting stops, automated sequences pause, and other teams wait.
Multiple departments competing for the same pool creates coordination overhead. Marketing wants 3,000 for campaigns, sales needs 2,000 for prospecting, and customer success requires 500 for onboarding. Someone must referee these conflicts daily.
Managing Within Limits
Segment aggressively to send fewer, more targeted emails. Instead of 10,000 moderately engaged contacts, email 3,000 highly engaged contacts for better results with lower volume. Schedules are sent throughout the day to distribute the load and prevent early capacity exhaustion.
Establish priority frameworks—customer-facing emails trump internal communications, revenue-generating campaigns beat awareness campaigns. This ensures important emails are sent first when demand exceeds supply.
For organizations consistently constrained, MassMailer.io provides unlimited mass email sending directly within Salesforce. Teams can scale from 5,000 to 50,000+ daily emails while maintaining existing workflows and reporting.
