Introduction

For high-stakes and sensitive sectors like healthcare, delivering timely communications to all stakeholders is of critical importance.

Why Healthcare Nonprofits Choose MassMailer

Organizations like RCCS, which manage sensitive patient information, grant applications, and large community outreach programs, face specific communication obstacles that require specialized email tools.

Given the average email open rate of 23.7% in the healthcare industry, nonprofits in this sector need email solutions that help them surpass this benchmark. It is here that MassMailer, a Salesforce-native email solution, can transform how healthcare nonprofits reach their patients and communities.

Let’s explore MassMailer’s capabilities and features that help healthcare nonprofits drive better communications.

Common Challenges in Healthcare Nonprofit Emails

Healthcare involves handling patient data, which invokes data privacy regulations such as HIPAA, making email communications that much more complicated. Additionally, there are multiple contacts for a single patient case who need to receive communications, which further complicates the email process.

Some of the most common challenges this industry faces are:

  • Sensitive Data and Privacy: Managing patient communications involves handling confidential data protected under HIPAA regulations. Basic email tools may overlook these requirements, resulting in errors, regulatory violations, and a loss of patient trust.
  • Recipient Management Complexities: Healthcare teams must communicate with families, caregivers, doctors, and partners, in addition to the patients themselves. It complicates the email processes and workflows, requiring advanced recipient logic and segmentation.
  • Inefficient Manual Processes: The standard mail merge process in Salesforce is slow and tedious, making it time-consuming to send vital information in one-off emails manually. It makes it difficult to manage campaigns across teams.
  • Program Notifications: Healthcare nonprofits are required to share email communications regarding fundraisers, care program updates, approval notices, and other important notifications. These communications must reach thousands of recipients at once, making bulk messaging a task for capable tools.
  • Tracking and Reporting: Healthcare emails require detailed monitoring to understand which stakeholders received emails, who opened them, and which emails require escalation or follow-up. A basic email tool lacks the capabilities to manage real-time tracking and reporting.

Why Is MassMailer the Right Email Tool for Healthcare Nonprofits?

Forward-thinking healthcare nonprofits recognize that effective healthcare communications necessitate capabilities that extend far beyond bulk email.

MassMailer delivers more than just volume; it combines smart automation, seamless Salesforce integration, and robust data protection to transform outreach.

Built for Salesforce

MassMailer is designed as a Salesforce-native platform, allowing seamless integrations that facilitate data utilization and eliminate internal siloes. Multiple teams can work with MassMailer by sharing data internally without any delays, eliminating the need for imports/exports or third-party plugins.

Custom Fields

In MassMailer, healthcare teams can use a selection of custom or formula fields as the sending address. This enables powerful personalization by designing communications according to the recipient’s preferences.

Bulk Automation

MassMailer enables healthcare nonprofits to send email blasts to tens of thousands of recipients. Whether it is details of grants, appointment reminders, event invitations, or awareness campaigns, senders don’t need to worry about Salesforce’s intrinsic email limits.

Advanced Segmentation

With MassMailer, nonprofits can target hyper-personalized emails with dynamic content towards individual recipients as well as entire cohorts. This enables healthcare organizations to tailor their messaging to their audience’s preferences, needs, and timing precisely.

Data Security and Compliance

MassMailer offers HIPAA-supported email practices, incorporating strict data protection measures inherent to Salesforce. The platform integrates directly within Salesforce, ensuring that data is secure. It handles roles, permissions, and consents efficiently, ensuring compliance with privacy regulations.

Flagship MassMailer Features for Healthcare Nonprofits: Gaining an Edge

MassMailer offers a wide range of features with real-world capabilities, making it well-suited for the Salesforce environment. Some of the features that stand out for healthcare nonprofits are:

Field-Level Controls

With flexible email field selection, custom templates and attachments, and team branding controls, nonprofits can tailor their communications to suit their preferences. Users can pick any Salesforce field: standard, custom, or formula- to send their communications simultaneously to spouses, caregivers, and all involved stakeholders.

Marketing teams can create visually appealing and professional emails within minutes using the drag-and-drop Email Wizard.

Attachment facilitation features allow users to send flyers, documents, reports, or personalized documents to recipients via email. Furthermore, users can “Send as” different people from within the same interface, humanizing the whole interaction.

Bulk Operations and Automation

MassMailer breaks through Salesforce’s upper limits of sending batch and daily emails, aiding the delivery of thousands of emails simultaneously without risking reputation. Healthcare organizations can easily blast program updates, event invites, or mass approvals to all their contacts at once.

Automated trigger communications augment this operation by responding to user interactions, status updates, or other specified milestones. For example, all grant applications receive a personalized approval or rejection immediately.

Advanced Segmentation

MassMailer supports complex recipient logic, bulk addresses, and personalized scheduling to facilitate quicker and smoother email workflows. Users can choose who receives each type of email. This applies to patient cases that involve multiple contacts and have unique privacy rules.

With campaign scheduling, nonprofits can achieve optimum engagement by setting triggered emails by region and time zone.

MassMailer enables sending emails to several recipients per record with full-scope tracking and consolidation into Salesforce records. It simplifies email monitoring by eliminating the need to change windows or interfaces to understand campaign metrics.

Analytics, Compliance, Deliverability

MassMailer facilitates the measurement of key email metrics, including open rates, click-through rates, and engagement tracking. Healthcare nonprofits can track various metrics, including email engagement (opens and clicks), unsubscribe rates, and email bounce rates from specific addresses.

This data enables the outreach teams to improve future communications and refresh their mailing lists. We also help you maintain detailed logs, permissions controls, and tracking to protect sensitive patient data and support compliance audits when requested.

Furthermore, MassMailer has integrated IP and domain warm-up features, which help your organization establish a good sender reputation.

The automatic list-cleaning feature ensures all contacts are reachable with valid email addresses and are opted-in. Suppression management and bounce handling keep your domain safe and enhance email deliverability, preventing emails from being sent to the spam folder.

The Only Email Solution Healthcare Nonprofits Need: MassMailer

MassMailer redefines the possibilities of Salesforce-driven outreach, particularly for healthcare nonprofit organizations.

We offer personalized, secure, automatable, and simplified email workflows, along with an interface that reduces manual workloads and improves email deliverability.

If your organization needs complex recipient workflows and compliance assurance, consider a 15-day free trial of MassMailer or a live demo to see how it works!

FAQs

How does MassMailer enhance Salesforce?

MassMailer powers bulk emailing beyond Salesforce limits, enabling advanced field control, personalized templates, custom scheduling, and automated tracking in Salesforce.

Can my non-technical team use MassMailer?

Yes, MassMailer offers a drag-and-drop interface for creating and sending engaging campaigns, utilizing user-friendly wizards. We also provide responsive support for any additional assistance you may need.

Is MassMailer scalable?

Yes, MassMailer is scalable in terms of plans, features, email volumes, and users, making it suitable for small pilot teams to enterprise-level operations.

How does MassMailer comply with HIPAA?

MassMailer leverages Salesforce and SendGrid infrastructure to enforce compliance across all its operations.