“If your business relies on Salesforce for CRM and email marketing, be aware that scaling your outreach can hit certain limitations.”

Safeguard Your Email-Based Outreach

At that stage, you have three possible routes you can take. First,  you could experiment with workarounds that may or may not work. Second, you could invest in third-party tools, which can be expensive and come with a learning curve.

Or, third, use a Salesforce native solution like MassMailer that gives you all the capabilities you need to run effective email campaigns without leaving your CRM. 

If the third option sounds appealing, this blog is for you. It will tell you everything you need to know about Salesforce limitations, how Massmailer can help you overcome them, along with a real-world case study to back up those claims. 

Why Still Rely On Emails In 2025?

Email, despite being introduced 45+ years ago, is still one of the most powerful marketing channels today. The numbers speak for themselves.

According to Litmus’s 2025 State of Email report, most companies see an ROI of between $10 $30 on every $1 spent on this marketing channel. Marketing emails also see high open rates of between 20% and 30%. In comparison to paid ads, cold calling, or event marketing, email outperforms by a significant margin.

An email marketing strategy is effective because it allows you to reach the right person at the right time with the right message. You control the narrative. You can follow up systematically. You can measure what works and do more of it.  

That said, if you use Salesforce as a CRM, you will hit a few roadblocks as your email volumes start to rise. 

How Does Salesforce Hamper Your Outreach When Your Volumes Rise?

Salesforce is, beyond a shadow of doubt, an excellent CRM. It excels at managing customer data and tracking interactions across the board. However, the platform was not designed for a marketing strategy that revolves only around emails. This is where you will encounter the following limitations:

Daily Send Limits

Salesforce limits standard organizations to a 5000 email cap per day. This limit, however, doesn’t include internal communication within the organization. If you intend to scale your outreach volumes beyond this number, you will have to stagger your outreach due to this. 

No Campaign Level Analytics

While Salesforce does track a wide range of engagement metrics, it cannot give you campaign-level analytics. When email campaigns are your primary marketing medium, this limitation can seriously hamper your ability to refine your strategies. Salesforce also does not support real-time analytics. 

Limited Delivery Management Support

Salesforce supports dedicated IPs, IP warming, and limited reputation management features. However, the IP warm-up is manual and provided as documentation. It also lacks features like ongoing sender reputation monitoring and blacklist alerts: tasks not easy to manage without a dedicated email delivery specialist on payroll.

Complex Workflows To Initiate Campaigns

Although Salesforce supports drip and automated campaigns, the workflows required to set them up are complex. 

As your volumes scale, these limitations can quickly reach the point of unsustainability.

Case Study: How One Chicago-Based Firm Overcame These Limitations Without Leaving Salesforce

2020 Foresight Executive Talent Solutions, a Chicago-based executive search firm, built its entire business model around email outreach. They eliminated cold calling and networking events completely and relied solely on strategic email campaigns to connect companies with executive talent.

They had plans to expand from real estate into financial services and private equity markets, and hence needed a solution that would allow them to scale their email volumes. 

The Challenge

At 100,000 emails per month, the firm was already approaching Salesforce’s limits. Their growth trajectory pointed toward 3 million emails monthly within a few years. They needed a solution that could handle this volume while meeting three specific requirements:

  1. They needed a bulk attachment capability. Sending resumes with every email was standard practice in executive search. Most platforms couldn’t handle the volume they were at.
  2. They required campaign-level analytics to identify which messaging worked for different market segments. 
  3. They required native Salesforce integration compatible with their heavily customized CRM configuration.

The Solution: Massmailer

The firm implemented MassMailer specifically because it addressed their attachment requirement immediately. This was a request given during the evaluation phase, which  MassMailer developed promptly. 

Once implemented, their teams were able to create templates right from MassMailer, the template builder. They were able to send out mass campaigns easily with MassMailer’s outreach wizard, which eliminated the need for Salesforce’s complex workflows. 

Since everything was now operating from within Salesforce, all the engagement data also flowed back into the platform automatically. This enabled them to track analytics in real time and for each campaign individually. 

The team also used two separate email streams using different IP addresses. One to handle executive search campaigns targeting companies seeking talent. The other is to manage their executive marketing service and send resumes for executives seeking positions. MassMailer automated warmup ensured a clean sender reputation across both lines. 

The Results

The firm scaled from 100,000 to approximately 3 million emails monthly. Email deliverability remained high, which in turn led to higher open rates. Campaign-level statistics Massmailer provided transformed their strategic planning. 

Their VP of Operations, Cyrene Dacanay, noted, “The ability to link email statistics on a campaign level has been really instrumental in helping direct our email strategy.” 

Due to the overall business impact, they were able to scale from mid-sized real estate companies to also cover financial services, private equity, and venture capital firms.

Summing It Up

If you rely on email as your primary outreach channel, Salesforce alone won’t support your ability to scale effectively. Daily limits and basic tracking will restrict growth after a certain point. And this will not just create operational hurdles, it will stifle your revenue as well. 

MassMailer can help you avoid this situation if you are a business that needs enterprise email capabilities without leaving Salesforce. You can send unlimited emails, access campaign-level analytics, and manage everything directly from Salesforce. No complex workarounds required. 

If you want to see how MassMailer can help you, start your free 15-day trial or book a live demo today!

FAQs

Does MassMailer work with all editions of Salesforce?

Yes. MassMailer works with all Salesforce editions, and you get the same features regardless of your Salesforce tier. With it, you will be able to send unlimited emails and access campaign-level analytics without needing to upgrade your Salesforce license.

Does MassMailer support A/B  testing for email campaigns?

MassMailer supports A/B testing and provides performance statistics for each variant at the campaign level. 

Does MassMailer support sending emails to leads, Contacts, and Campaign Members?

Yes, MassMailer allows you to send emails to all of the above and to custom objects in Salesforce. You can also target specific list views to send emails.