Email marketing is vital in any successful marketing strategy, ensuring direct customer communication. 

MassMailer Inboxing Service Featured

However, with email service providers implementing stricter spam filters, getting your emails to land in inboxes rather than spam folders has become increasingly challenging. 

Research suggests that, on average, 10.5% of emails land in the spam folder. To maximize engagement and conversions, you must optimize your email campaigns for deliverability.

An inboxing service is a solution that helps your business enhance email deliverability by ensuring that your emails land in the inbox rather than being flagged as spam. It does so by engaging in positive email activity for your domain.

This involves improving domain reputation, crafting relevant content, and maintaining a clean email list. Enhancing inbox placement can increase open rates, improve customer interactions, and drive better results from your email marketing efforts.

Why Do You Need an Inboxing Service?

Do you ever wonder why the open rates for your emails are low or why they are landing in the spam folder even though you have a dedicated IP?

The reasons for poor email deliverability can vary, but key factors include:

  • Email Content: Poorly formatted or overly promotional emails can be flagged as spam.
  • Clean Email List: Sending emails to unverified or inactive email addresses can harm reputation.
  • Domain and IP Reputation: If your domain or IP address has a history of spam complaints, it affects deliverability.

The MassMailer inboxing service addresses these issues by engaging in positive email activity on behalf of your domain to improve its reputation and increase open rates.

How Do Inboxing Services Work?

Massmailer inboxing services create positive email activity through a network of email accounts that interact with your emails automatically.

Over time, with these steps, MassMailer helps to significantly improve the sender’s reputation, making it more likely for future emails to land in the inbox.

Here’s a step-by-step breakdown of how this process works:

  1. Sending Emails to a Pre-Defined List: The MassMailer inboxing service sends emails to a network of over 1,000 email accounts.
  2. Automatic Email Engagement: Massmailer then automatically opens, reads, clicks, and even replies to these emails based on a pre-set schedule.
  3. Spam Folder Recovery: If an email lands in the spam folder, Massmailer moves it back to the inbox and marks it as important.
  4. Maintaining Industry-Standard Engagement Rates: The MassMailer inboxing service ensures that engagement rates remain at industry standards (around 20% open and reply rate).

Benefits of Using MassMailer Inboxing Service

MassMailer Inboxing services focus on positive email activity to improve your email deliverability rates.

 

 

Some of the key benefits of MassMailer Inboxing services include:

Increased Domain Reputation

When the emails are consistently engaged with, email providers recognize your domain as legitimate and providing value to the customers.

Improved IP Reputation

Positive email interactions signal to email service providers that your emails are wanted and should not be classified as spam.

Better Email Deliverability

As MassMailer engages in positive email activity, it optimizes the emails to reach the intended inbox rather than being lost in the spam folder.

Higher Open and Click-Through Rates

Since your emails are reaching the inbox, more recipients are likely to open them and engage with the email content.

Consistent Engagement for Email Campaigns

Helps businesses running outbound sales and marketing campaigns achieve better engagement and conversion rates.

Cost of MassMailer Inboxing Services

The pricing of an inboxing service varies based on several factors, including the number of emails sent per month and the plan chosen.

 

Deliver Emails to Inbox

Here is a breakdown of the cost structure for MassMailer’s Inboxing Service:

  • You can purchase MassMailer inboxing services through the premier Email plan or as an add-on if you are an existing customer or going with a lower tier.
  • The cost of the inboxing service depends on the email volume per month. The price starts at  $299.99 per month for 100K emails. You will have to pay extra for user license costs, which are $49.99 per user per month.
  • If you have a lower email volume, you can add the inboxing plan as an add-on for $149.99 per month with an additional cost for the dedicated IP.

Best Practices for Enhancing Email Deliverability

Here is a list of best practices you should follow to ensure that your emails land in the inbox and optimize the open rate:

  • Make sure to perform sender authentication, as it tells the ESPs that your emails have your unique identifiers and are relevant.
  • Sending too many emails may drive users to unsubscribe. To avoid this, you can set up a preference center where the users can choose what type of updates they want and how often they like to receive them.
  • To ensure consistent deliverability, you should regularly check your email list and remove hard bounces, unknown users, fake subscribers, and other inactive addresses. With a clean list, you can avoid spam traps and reduce your bounce rates.
  • Research shows that welcome emails have an average open rate of 83.63%. So, whenever a user signs in for any services, make sure to send them a welcome message.

Optimize Your Email Deliverability with MassMailer

The success of your email marketing campaigns depends on your email deliverability rate. As email service providers are implementing stricter spam filters, you need to continuously work on improving your email deliverability.

MassMailer provides an efficient solution to ensure that your emails do not land in the spam. It helps you optimize your email deliverability, thereby increasing the open rate and reputation.

With the easy-to-use interface and tracking features, you can measure the success of your email campaigns and work to improve them.

Sign up for the free trial now!