How to Write an Inbound Email Marketing Workflow?
Keeping your email subscribers interested in your brand long enough for them to make a purchase or refer you to their social circles is important. However, developing a worthwhile inbound email marketing workflow can be difficult without the right know-how.
Studies have shown that 78% of marketers in 2020 valued email marketing as an important part of their company’s success. 4 out of 5 marketers also said they’d rather give up on social media than give up email marketing, further driving its marketing value. Instead of emailing subscribers ad hoc and sporadically, let’s take a look at how you can develop an inbound email marketing workflow instead.
Benefits of Writing an Inbound Email Marketing Workflow
What’s inbound email marketing all about? Inbound email marketing represents the process of sending email content to people who’ve given you their contact information freely. Whether you have a subscribe button on your website or run an eCommerce store, you have built a mailing list over time in some manner.
Despite its value, 70% of brands fail to utilize email marketing correctly due to improper planning. Developing an inbound email marketing workflow can help you segment your mailing list based on customer expectations and write good content for them. This will ensure that they are loyal to your brand, make repeat purchases, and advocate for your brand to people around them. The benefits of writing such a marketing strategy extend to the following perks:
- Generate leads from a relevant mailing list you’ve collected
- Improve your brand image and increase customer trust
- Nurture your leads with exclusive offers and discounts
- It is cost-efficient compared to other types of digital marketing
Become Familiar with your Mailing List
To create relevant content for your subscribers, you should take the time to explore your mailing list in greater detail. What are the demographic groups you can discern from your mailing list? What are their interests, and how did they convert into subscribers? Knowing who you are writing your emails for will improve their quality dramatically. Using TrustMyPaper to outline and subsequently write email content for your audience is a great way to ensure it’s free of grammar or formatting mistakes. Take the time to familiarize yourself with each email on your mailing list first.
Create Email Templates and Stick to Them
Using templates for your inbound email marketing workflow will speed up the process of writing and formatting emails going forward. You can use an email template builder to create responsive emails which will be both mobile-friendly and pleasing to the eye. Inserting your writing into these emails and then sending it to your segmented mailing list will improve your workflow considerably. You can then focus on building an actual content strategy with which to entice your subscribers rather than spend time manually designing each email.
Differentiate your Email Content Writing
There is a variety of email types that you can use to keep your leads interested in purchasing more goods from your website. Creating various types of content will also ensure that your marketers don’t grow tired of writing the same types of content again and again. Some of the email content types to consider for your inbound marketing strategy include but are not limited to:
- Newsletter emails
- Sales and discount emails
- User-generated content emails
- PDF or eBook report emails
- Tutorials and how-to guide emails
- Personalized re-engagement emails
A/B Test your Emails to Improve your Content
Performing A/B tests on your emails represents the process of writing two different subject lines for the email and sending it to your mailing list. This process can help determine which types of subject lines work best for your target audience, allowing you to write better emails later on. You can rely on SupremeDissertations to write and rewrite email subject lines and other email content for A/B testing quickly and professionally. Remember to track the performance of your A/B test to spot which subject lines appeal to your subscribers. Knowing this will make your inbound email marketing workflow that much more precise and easier to manage.
Schedule Emails Instead of Spamming your Mailing List
Sporadically sending your emails without an email calendar will make your brand appear chaotic and unorganized. Avoid this by relying on an email calendar which you can use as a quick reference for your upcoming inbound email marketing writing. Having a clear schedule will allow your marketers to plan their writing and know which days to prepare new emails for. Similarly, your subscribers will grow accustomed to receiving newsletters once every two weeks and new sales offer once every week, for example. Having a structured inbound email marketing workflow will make your brand’s marketing strategy that much more effective in the long run.
Entice your Subscribers into Sharing your Emails with CTA
Calls to action are a must in every aspect of digital marketing, inbound email included. Including calls to action in your emails can ensure that your subscribers act on whatever message you’ve written into the email. Calls to action can range from simple “Visit our website today” hyperlinks to “Refer us to a friend and get 10% off”, for example. Without calls to action, your emails can appear static and unfocused. People are prone to read emails and not act on them simply because they are too busy or distracted, especially on their smartphones. With calls to action, you can hook their attention and direct them toward an action that suits your email campaign goals at that moment. Make the process of writing various calls to action a part of your inbound email marketing during production.
Working Out the Inbound Email Marketing Kinks (Conclusion)
Setting up a proper workflow for your inbound email marketing efforts will take a bit of time and experimentation. Once you know what your subscribers’ emotional triggers are, as well as their daily email routines are, you will be able to write better content. Until then, familiarize yourself with your subscriber list, build email templates, and prepare to write good email content. Over time, your company will significantly benefit from email marketing.