A MassMailer developer API refers to a specific set of programming instructions offered by the MassMailer platform. It allows developers to integrate its email-sending functionality directly into their applications easily.

How to Send Emails to Any Object Using MassMailer Featured

This enables automated bulk email sending through their software without manually accessing the MassMailer interface. Put simply, MassMailer developer API is a way for developers to control and customize mass email-sending features within their systems.

In this post, we will explore this functionality in more detail and outline the process of sending emails to any object using MassMailer Developer API in Salesforce.

MassMailer Developer API Overview

Here is an overview of MassMailer Developer API:

  • MassMailer offers a simple API to send emails to any object.

 

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  • The API takes the input in JSON form. JSON takes the Sender information, Recipients information, Email information, and the options for scheduling, subscription.

 

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  • Recipient information is passed as a query that returns a list of records.
  • Template information campaign is passed as raw HTML/TXT values or a Salesforce Template ID.

 

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  • API returns a response with the status and Outreach record ID.

Other Key points about MassMailer Developer API

Below are some of the other key points about the MassMailer developer API-

  • Excellent Functionality

MassMailer developer API usually includes various functions to create email campaigns, add recipients, schedule sending times, design email content, track email metrics (opens, clicks, bounces), manage subscriber lists, and so on.

  • Seamless Integration

Developers can use the MassMailer API to seamlessly incorporate various mass email capabilities into their applications, such as CRM systems, websites, or other software platforms.

Benefits of MassMailer Developer API

There are several benefits of using MassMailer developer API to send emails to any objects in Salesforce. Among these benefits are-

  • Automation: The MassMailer developer API helps streamline email marketing processes by automating email sending based on application events or data.
  • Customization: It customizes email content and delivery settings to fit specific application needs.
  • Efficiency: The developer API helps avoid manual email sending within the MassMailer interface by directly controlling email campaigns through code.

 

 

Step-by-Step Guide on Sending Emails to Any Object Using The MassMailer Developer API In Salesforce

To send emails to any object using the MassMailer Developer API in Salesforce, you can leverage the MassMailer app’s functionality to select a specific Salesforce list view from any object (like Contacts, Leads, Custom Objects).

Once done, you can then use the “Send via MassMailer” button to trigger the email-sending process through the MassMailer wizard. This will allow you to customize the email content and target recipients based on the selected list view criteria.

Here is the step-wise procedure you can follow to send emails to any object using MassMailer Developer API in Salesforce:

Step 1: Access the MassMailer app

Check if you can access the MassMailer to ensure it has been installed in your Salesforce org.

Step 2: Navigate to the desired object

Once done, go to the tab of the object you wish to send emails to (e.g., Leads,  Contacts, Custom Object).

Step 3: Select a list view

Here, you need to choose the specific list view that defines the recipients for your email campaign.

Step 4: Initiate MassMailer

Click on the “Send via MassMailer” button within the list view.

Step 5: Customize the email

The MassMailer wizard will guide you through setting up the email content, including the subject line, body, and merge fields to pull relevant data from the selected object.

Step 6: Review and send

At this step, you need to double-check the email details, including the recipient list based on the chosen list view, followed by clicking on  “Send” to initiate the mass email campaign.

To know more about the process, click here.

To Conclude

MassMailer is a native Salesforce CRM application that allows users to send unlimited emails to leads, contacts, campaign members, objects, opportunity contacts, and more. The platform offers the best mass email solution for Salesforce CRM customers whose marketing, sales, and other teams must send and track mass emails.

In this post, we have outlined the detailed procedure of sending emails to any object using MassMailer Developer API in Salesforce.

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