When it comes to email marketing, choosing the right platform is crucial. For Salesforce users, two popular options stand out: MassMailer and Mailchimp.

MassMailer vs Mailchimp

While MassMailer is built natively for Salesforce, offering seamless integration, Mailchimp is a more general email marketing platform with a broader range of features and third-party integrations.

In this blog, we’ll break down their key differences, focusing on integration, features, target audience, pricing, and overall usability to help you determine the best fit for your business.

MassMailer: A Brief

 

MassMailer Vs Mailchimp blog image 1

 

MassMailer is a well-known email marketing solution and a Salesforce native. The platform integrates seamlessly with Salesforce, thus eliminating the need for complex third-party integrations.

The platform is most suited for Salesforce users seeking a streamlined and powerful email marketing solution within their CRM.

Key Features

  • Offers unlimited emails and email alerts.
  • Comes with dedicated drip campaigns.
  • Offers features such as email verification and list management.
  • Offers advanced reporting and analytics.
  • Offers you the ability to send emails to contacts, campaign members, and leads directly from within Salesforce.

MailChimp: A Brief

MailChimp is another well-known email marketing solution available for marketers that comes with a wide range of features and integrations.

However, the platform requires integration with Salesforce using either third-party apps, API access, or a dedicated plugin. MailChimp can be used by businesses of all sizes looking for a versatile email marketing platform.

Key Features

  • Comes with email marketing automation.
  • Offers features such as landing page creation and customer segmentation.
  • Offers A/B testing
  • Features email templates and design tools.

MassMailer vs. MailChimp for Salesforce: A Quick Comparison

Here’s a detailed comparison of the two platforms on various parameters:

1. Salesforce Integration Comparison

MassMailer is a native app to Salesforce, so there is no need for any data integration.

On the contrary, MailChimp for Salesforce requires an app exchange app or connector to integrate. Apart from this, there are several downsides to such integration for MailChimp with Salesforce. Among some of these are:

  • Integration is clunky
  • Supports only leads and contacts
  • Real-time sync is not possible
  • Needs member queries to sync data, which can be quite challenging
  • Campaign metrics and syncing are possible

Additionally, many features that are mentioned in Mailchimp and Salesforce integration are not native to Salesforce.

2. Feature Comparison

 

Features

MassMailer

MailChimp
Integrate with Salesforce Yes, natively built for Salesforce Yes, using an app exchange app or connector
Email Authentication Yes Yes
Vanity Tracker Domain for Links Yes Yes
IP Address Dedicated IP address Shared IP address
Email activity Email sends can be set to show up Salesforce activity or can be included in the MassMailer Email Status Related List or the Lightning Component Email sends, opens, and clicks can be synchronized with Salesforce
Mass Emails Yes Yes
1:1 Emails Yes No
Email Validation and Verification Yes No
Attachments Yes Yes
Dynamic attachments Yes No
Email Sending Limits Unlimited technically but limited to the email volume package purchased Based on the plan purchased
Email Template Builder Yes, drag and Drop Builder integrates with Salesforce email templates and supports HTML Yes, native email builder with pre-made templates; supports HTML
Email Merge Fields Yes, all SFDC fields, including the parent field up to 6 levels in the hierarchy Limited but limited to the fields synced (Contacts, Leads and Accounts)
Email Tracking Template Yes-delivered, opens, unique opens, clicks  unique clicks, did not open, did not click, bounces, opens, span, reply, blicks and unsubscribes Yes- delivers, opens, unique opens, did not open, click-throughs, bounces, spam, and unsubscribes
Send from Salesforce  Campaign Yes No
Email Reporting Yes, opens, clicks, bounces, spam and unsubscribes Yes both in Salesforce and MailChimp
A/B testing Yes, includes A/B testing with different templates and also provides a report Yes
Render Testing Yes Yes
Transactional Emails Yes No
Purge Fake Email Events Yes No
Salesforce Customization Yes No
Dynamic Content Yes Yes
Sending from Salesforce Campaign Yes No
Drip Campaigns Yes, but requires the creation of Flows Yes
Website Tracking No, you can leverage Google Analytics integration with Salesforce and add GA tracking codes to email links Yes, the MailChimp Tracking code can be added to the website
Forms No Yes
Follow up 1:1 Yes No
Clone Campaign Yes Yes
Send to Non-openers Yes Yes
Relaunch Campaign Yes No
Send High Volume Campaigns Yes Yes
Daily Email Sending Yes No
Salesforce Sandbox Support Yes No
Salesforce Experience Cloud Support Yes No
Number of users Price per user Unlimited
Salesforce Email Template Support Yes No
Send to Salesforce Related Objects Yes No
Automation of Email Campaigns Yes, using Flows No
Suppress Duplicate Emails Yes No
Email Monitor (Content, Domain, IP Reputation, Delivery Score) Yes No
Pricing Starts at $219 per month (including 1 admin user, 1 read-only user, 10k Emails per month, basic email plan—unlimited contacts) Starts at $ 110 per month (up to 10,000 contacts)

To learn more about the differences between MassMailer and MailChimp for Salesforce, click here!

If you’re looking for a full-fledged marketing automation platform, Mailchimp is a great choice. It offers a comprehensive suite of tools for email marketing, audience segmentation, and campaign automation, making it ideal for businesses that need a broader marketing solution beyond just email.

On the other hand, if you need a native, easy-to-use email marketing solution specifically designed for Salesforce, MassMailer is a top, cost-effective option. It eliminates Salesforce’s email limitations, allowing users to send mass emails seamlessly while maintaining CRM integration.

While MassMailer and Mailchimp are two of the top email marketing platforms offering a range of exciting features, MassMailer takes an edge in combining functionality and usability to provide to users.

Both platforms serve different needs, so the right choice depends on your team’s goals. If you want to experience MassMailer’s capabilities, start a free trial today!

Try MassMailer for free today