How to Relaunch an Outreach in MassMailer

Email marketing management specifies great efficiency. Having tools that simplify the process is crucial, regardless of whether your contacts are new prospects, developing leads, or re-engaging an existing audience.

Based on this need, MassMailer has added a powerful capability: the ability to relaunch outreaches. This article will show you how to easily relaunch outreach campaigns in MassMailer, improve interaction, and make the most of your outreach initiatives.

The Relaunch Feature in MassMailer

An outreach in MassMailer is an email blast sent toward a certain audience. Resending an existing campaign without starting a new one by relaunching an outreach allows you to target particular recipient groups, including:

• Undelivered Recipients: Those who didn’t receive the email due to delivery issues.
• Opens: Recipients who opened the email but didn’t take further action.
• Clicks: Individuals who clicked a link within the email.
• All Recipients: Everyone from the original list, regardless of engagement.

This simplified approach is especially helpful for follow-ups, reminders, or re-engagement initiatives.

Why Relaunching Campaigns Matters

Relaunching a campaign helps you hone your strategy to ensure that the right message gets to the correct audience. These are a few benefits:

• Boost Engagement: Reaching out to particular groups, such as those who clicked but did not convert, may generate further interaction.
• Save Time: Avoid duplicating effort by reusing existing campaigns.
• Target Effectively: Customize your relaunch by focusing on recipients most likely to respond.

Furthermore, the relaunch solution ensures consistency and saves time by doing away with the need to design fresh campaigns from scratch.

How to Relaunch an Outreach in MassMailer

Mass Mailer makes outreach easy and straightforward. Follow these steps:

Step 1: Access the Outreach

 

 

Go to the outreach you wish to relaunch by logging in to your MassMailer account. You can find it under the Outreach section, where past campaigns are listed alongside their performance metrics, such as opens and clicks.

Step 2: Locate the Relaunch Button

 

 

Make sure your MassMailer edition reflects the most recent release. If you’re an existing user, you may need to add the relaunch button manually:

1. Go to the Object Manager in Salesforce.
2. Select MassMailer Outreach from the list.
3. Edit the page layout to include the relaunch button.
4. Drag and drop the button into the layout.

This step ensures the relaunch functionality is visible and ready for use. New users will find the button accessible automatically upon setup.

Step 3: Choose Your Target Audience

 

 

Click the relaunch button. A dialog window will show you choices to choose the target group:

• Undelivered recipients
• Opens
• Clicks
• All recipients

You can choose one or multiple options depending on your campaign goals. For instance, targeting undelivered recipients ensures those who missed the original email receive it.

Step 4: Confirm and Relaunch

Once your selection is made, click the relaunch button. The system will resend the campaign to the chosen recipients without altering the original template or creating a new outreach.

The relaunch process ensures that the statistics of the outreach are updated to reflect the cumulative performance, offering a clear and concise overview of the campaign’s impact.

 

Key Features of the Relaunch Functionality

MassMailer’s relaunch function offers consumers the necessary tools to optimize their email outreach without the effort of running campaigns. Here are the main features you can expect:

No Template Modification

The relaunch feature takes advantage of the current template. You don’t have to develop everything from scratch to ensure consistent branding and messaging.

Enhanced Metrics Tracking

Relaunched campaigns update the outreach statistics, providing a clear view of cumulative performance. For example, if the initial campaign had three opens and three more occur after relaunching, the system will reflect six opens.

Simplified Setup

For existing clients, integrating the relaunch button into your layout is straightforward. The functionality is ready for sandbox testing, making it easy to explore before rolling it out fully. This feature avoids the duplication of campaigns, differentiating it from cloning options.

Best Practices for Relaunching Campaigns

To make the most of MassMailer’s relaunch feature, consider the following tips:

• Segment Your Audience Thoughtfully: Instead of sending to all recipients, focus on groups that can provide the highest ROI. For example, target undelivered recipients first before re-engaging those who already opened the email.
• Choose the Best Timing: Choose optimal times to relaunch your campaigns. For instance, emails sent on Tuesday-Thursday tend to have higher open rates.
• Analyze Performance Metrics: Review the initial campaign’s statistics to identify areas for improvement. Adjust the timing, subject line, or CTA in subsequent campaigns if needed.
• Avoid Overcommunication: While relaunching is a powerful tool, ensure you don’t overwhelm your recipients. Balance frequency with relevance to maintain engagement without risking unsubscribes.

 

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