How to Attach Dynamic Files to Emails from the Related Objects in MassMailer

When it comes to successful email marketing, the importance of personalization and the use of dynamic content in emails cannot be overemphasized enough. It helps brands drive higher engagement and better conversion rates.

Studies also suggest that using dynamic content in emails (based on location) can help increase the customer click-through rate and conversion by as much as 29%.

In this regard, MassMailer offers a comprehensive solution that enables businesses to harness the power of dynamic content in their email marketing campaigns.

If you’re ready to elevate your email marketing strategy and want to learn how to add dynamic files to your emails from related objects using MassMailer, you’re in the right place.

This blog will guide you step-by-step through attaching dynamic files to your emails, ensuring that each recipient gets tailored content based on their unique data.

Understanding Dynamic Files or Content in Emails

Dynamic content in an email refers to specific or targeted content that changes according to its relevance to the users or recipients. This can be anything, including text, images, or other media you can attach to emails.

For instance, if a food business is looking to market its latest offers on a new product range, it can leverage dynamic content as below:

• Display or show only the relevant food offers that apply to the food preferences of each group of the target audience segment
• Show related food options in different categories with the offer still applicable.

MassMailer offers businesses quite a dynamic content interface that can help them achieve a high level of personalization in just a few simple steps.

How to Attach Dynamic Files to Emails from the Related Objects in MassMailer?

There are several use cases for understanding this feature in MassMailer. Among these are:

• Send student report cards that are different for each student
• Send invoices in bulk for each customer for their invoice
• Send portfolio performance reports for each customer with their report

Here is the stepwise procedure you can follow to attach dynamic files to emails from the related objects in MassMailer:

1. Filter the files from Salesforce Attachments, Files

2. Filter by various attachment file attributes such as name, file type, created date, etc.

[Note-Max total file attachments size up to 7 MB.]

To know the detailed process of attaching dynamic files to emails from the related objects in MassMailer, click here.

Benefits of Using Dynamic Content in Emails

Using dynamic content in emails allows for the personalization of content as per user preferences.

Here are some of the other benefits of attaching dynamic files to emails using MassMailer:

1. Higher Engagement

One of the obvious benefits of using dynamic content in emails is higher engagement through better click-through rates. The more customization according to the customer’s needs and preferences, the higher the chances of engagement.

2. Enhanced Customer Experience

Dynamizing the content in emails allows you to drive high client satisfaction and exceptional customer experiences for your business. Offering customers what they are truly interested in helps get their trust and loyalty, which ultimately helps in long-term business growth.

3. Better Conversion Rates

Dynamic content in emails can boost conversion rates by enhancing user engagement and retaining their trust in the brand that initiates them.

4. Relevance of Content

Adding dynamic content to emails ensures that every customer gets relevant content according to their preferences, irrespective of factors such as location or interests. This kind of relevance in content plays a key role in getting users’ attention and helping them move down the sales funnel.