The Eleven Email Events and the Email Life Cycle in MassMailer
Email events refer to the actions that recipients take when they receive an email, such as opening, clicking, or forwarding it. Put simply, email events are any measurable activity related to an email once it’s delivered to a recipient. This allows marketers to track how users interact with their email content easily.
Likewise, an email lifecycle refers to the entire journey a customer experiences with a business through email communication. Email events and the lifecycle offer valuable data about how recipients interact with a particular email campaign. This helps companies to understand what content resonates with them so that they can optimize future emails accordingly.
In this post, we will discuss the common email events in MassMailer, including open, click, bounce, unsubscribe, forward, and more. We will also explain how these email events can help marketers optimize email campaigns.
Eleven Email Events in MassMailer
In this section, we will cover the top email emails in MassMailer. These events can be divided into two types:
1. Delivery Events
Email delivery events are essentially the various stages an email goes through, from processing to being delivered to a recipient’s inbox.
Among these email delivery events are:
1. Processed
This email event in MassMailer occurs when SendGrid receives a message and prepares it for delivery. In layman’s terms, an email’s processed event or status means that the email server has received the email request and put it in its system for delivery.
2. Dropped
A dropped email event occurs when an email is prevented from reaching the intended recipient. This is another common event in MassMailer. There could be multiple reasons for this event, or drop an email, including:
- Previously unsubscribed: The recipient has unsubscribed from the sender’s email list.
- Previously bounced: The recipient’s email address has bounced in the past.
- Previously reported as Spam: The email platform’s spam filters have identified the email as spam.
3. Delivered
This event is fired when the receiving server has accepted the email. While this is a preferred situation, it doesn’t always mean that the subscriber has opened the email or that it has reached their inbox. There are still chances that your email has instead reached in your subscriber’s spam folder.
4. Deferred
This email event occurs when the email is getting rejected continuously. Typically, SendGrid tries to send the email for up to 72 hours. There could be multiple reasons for deferred email events, such as the recipient’s inbox being full, the receiving email server experiencing high volumes, the receiving server ports being full, or the destination server users marking the emails as spam.
5. Bounce
This email event means that your email hasn’t been delivered to the inbox and has ‘bounced’ from the recipient’s email server. There could be several reasons for the bounced email event.
There are generally two types of bounces, as below:
1. Hard Bounce: When the message cannot be delivered due to an invalid email address.
2. Soft Bounce: This occurs when the email is valid, but the server rejects it due to an over quota, for example.
2. Engagement Email Events
Engagement email events typically refer to a metric that measures the effectiveness of an email campaign or strategy. They are usually measured by the total number of recipients who take action on the email.
Among the top engagement email events are:
- Open
Defines an event when an email recipient opens the email. It is designed to encourage recipients to open an email and actively engage with its content. Promoting an upcoming event with compelling information can generate high open rates and interest in attending the event.
- Click
Click defines an event when an email recipient clicks a call-to-action or any other link. A call-to-action link is typically a hyperlink in an email to learn more about an event, register, or take a specific action related to that particular event.
- Spam Report
This event is fired when the recipient complains to the ISP about your email as spam. It refers to a notification that an email recipient has marked your email as spam, reporting it to their email provider as unwanted junk mail.
- Unsubscribe
This email event or record is created when an email recipient unsubscribes from the emails. This signifies their decision to opt out of receiving future emails from that sender.
- Group Unsubscribe
Group Unsubscribe event is triggered when the recipient unsubscribes from a specific email preferences group.
- Group Resubscribe
This event is created when the recipient re-subscribes from a specific email preference group.
To learn more about the Eleven email events in MassMailer, click here.
To Wrap
In this article, we have explained the top eleven events captured in the MassMailer Mass Email Status-related list. It is important to note that since MassMailer leverages the SendGrid email server in the backend to send mass emails, it captures the events notified by the SendGrid server.
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