How Do I Send a High-Volume Email Campaign in Salesforce Using MassMailer?

Effective consumer engagement heavily relies on email marketing.

In fact, 89% of marketers consider email their top channel for generating leads!

When done right, email marketing helps companies interact with their target market, boost conversion rates, and build enduring relationships. However, high-volume email campaigns can be difficult, particularly when trying to guarantee deliverability and handle big datasets.

MassMailer streamlines these tasks for Salesforce users by providing a way to effectively distribute bulk emails while preserving quality. This guide shows how to use MassMailer to send mass email campaigns.

Why Efficient High-Volume Sending Matters

For situations like these, high-volume email campaigns are absolutely vital:

• Product Launch Announcements: Announcing a new release to thousands of leads.
• Promotional Campaigns: Engaging clients during holidays or sales.
• Newsletter Distribution: Keeping constant connections with readers.

Mass emailing, however, requires complexity:

• Sending too many emails at once could set off spam filters, lower inbox placement, and cause blacklisting of your domain.
• Email processing relies heavily on available resources from platforms like Salesforce and SendGrid.
• Sending thousands of emails without optimization could take hours or even days.

MassMailer solves these issues by using parallel processing and split campaign capability, therefore allowing Salesforce users to scale email campaigns without sacrificing effectiveness or quality.

 

How to Use MassMailer for High-Volume Campaigns

MassMailer’s solution tracks progress, maximizes deliverability, and lets customers send batches of campaigns straight from Salesforce.

Here is a methodical guide:

1. Creating a Campaign in Salesforce

 

The procedure starts in Salesforce with a campaign setup. Here is the method:

Navigate to Campaigns:

Go to the Campaigns tab in Salesforce and click “New.”

Enter Campaign Details:

• Provide a descriptive campaign name to easily identify it.
• Set the campaign as Active.
• Choose MassMailer Split Campaign as the campaign type. This is a mandatory step to enable MassMailer’s advanced functionality.

Save the Campaign:

After entering the necessary details, save the campaign. This will serve as the parent campaign, housing all sub-campaigns and associated members.

2. Adding Campaign Members

Campaign members are the recipients of your email campaign. In Salesforce, these can include leads, contacts, or even email addresses exported from custom objects.

• MassMailer Integration: Use the MassMailer interface to bulk-add members from leads or contacts.
• Custom Objects: If working with custom objects, you can export email addresses and manually import them into the campaign.

Pro Tip: Always verify the accuracy of your recipient list to minimize bounces and improve deliverability.

3. Splitting the Campaign into Manageable Batches

 

 

For large campaigns, MassMailer provides a split campaign feature to divide your campaign into smaller, manageable sub-campaigns. This functionality improves email delivery speed and ensures resource efficiency.

Click the “Split Campaign” Button:

This option is available in the Actions menu of your parent campaign.

Define Sub-Campaign Size:

Enter the desired number of members per sub-campaign. MassMailer allows a maximum of 10,000 members per sub-campaign. For example, you can create five sub-campaigns of 10,000 members each for a campaign with 50,000 members.

Review the Hierarchy:

MassMailer automatically creates sub-campaigns under the parent campaign. Navigate to the campaign hierarchy view to confirm that the split was successful.

4. Configuring Email Sending Details

Before triggering the campaign, you need to configure essential email-sending parameters.

Select an Email Template:

• Use either the MassMailer Template Builder or Salesforce templates to create your email.
• Retrieve the Template API Name and add it to the campaign configuration.

Enter Sender Details:

• From Name: The name displayed in the recipient’s inbox.
• From Email Address: The email address used for sending.
• Reply-To Address: Where responses will be directed.

Optional Configuration:

• Add IP pooling if you use dedicated IP addresses for specific campaigns.
• Customize other parameters as required for your campaign.

5. Triggering the Email Campaign

 

With the setup complete, you’re ready to send your emails.

• Update Campaign Status: Change the campaign status to In Progress to start the sending process. MassMailer automatically triggers email delivery for all sub-campaigns.
• Monitor Progress: Keep an eye on campaign reports to track the delivery status, open rates, and other metrics. Note that statistics are recorded at the sub-campaign level rather than the parent campaign.